1. For Valentine’s 2010…For Valentine’s 2010…
Fall in Love with All Over Again!Fall in Love with All Over Again!
NEW!NEW! SWEETHEARTSSWEETHEARTS® Dazzled TartsDazzled Tarts
NEWNEW packaging & expressions… created just for little princesses
NEWNEW dazzled hearts… the bling’s the thing
NEWNEW flavors leveraging the powerful
sour-candy trend
Pink Lemonade • Watermelon
Blue Raspberry • Sour Apple
Extreme Tangerine • Wild Berry
The NEWNEW MUST-BUYMUST-BUY for every Mom with
a little princess!
• NEW for 2009NEW for 2009 – Good Morning America product tie-in with
social media program reaching millions of consumers (5/09)
• NEW for 2010NEW for 2010 – 2 People Magazine insertions (2/06 & 2/13)
plusplus Valentine Gift Guide (2/10)
• 238MM238MM PR media impressions in 2009 – up more than
14% vs. 2008
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NATIONAL!NATIONAL!
support is goingsupport is going bigbig……
and goingand going NATIONAL!NATIONAL!
SWEETHEARTS©
is a registered trademark of New England Confectionery Company, Inc. Packaging graphics subject to change.
CANDIES
®
CANDIES
®
CANDIES
®
THIS PRINTOUT IS 75% OF ACTUAL FILE SIZE
Z U C C O N I I D E A A G E N C Y , I N C .
C r e a t i v e M a r k e t i n g - P R O M O T I Z I N G ™
3131 Rt. 38 West Second Floor/Suite 11B
Mount Laurel, NJ 08054
ZIA Reference # 14-0050IL01-Brochure.ai
Date 6/8/2009
Project Candy of Love Brochure
Printer XXXXXXX
Print Method 4c/p
Drawing Ref XXXXXXX
Approvals
Legal: _____________________________________
Client: ____________________________________
Client: ____________________________________
Client: ____________________________________
3rd Party: _________________________________
Cyan
Process Colors
Magenta Yellow Black
11”
8.5”
17”

2. Sources: 1. IRI. FDMxC 12wk ending 3/29/09. “$ Sales.” Vday Non Choc. 2. nytimes.com, A Strategy When Times Are Tough: ‘It’s New!’, 3/25/09. Online. Internet. Accessed 4/20/09. 3. Brand Equity Study, 8/27/08.
Now more than ever, we’re America’sNow more than ever, we’re America’s SWEETHEARTSSWEETHEARTS®!!
• A true cultural icon – a trusted brand MADE in the U.S.A.MADE in the U.S.A. since 1866
• SWEETHEARTS® meansmeans Valentine’s Day – it’s not the holiday without us
• 92%92% total brand awareness3
1
sweetsweetConsumers areConsumers are sweetsweet onon
SWEETHEARTSSWEETHEARTS®!!
• #1#1 non-chocolate volume brand for Valentine’s Day1
• Outsells nearest competitor almost 2 to 12 to 11
• Highest velocityHighest velocity among sugar brands1
ALL-NEWALL-NEW
PASSION FOR PROFITS –PASSION FOR PROFITS –
SWEETHEARTSSWEETHEARTS® isis ALL-NEWALL-NEW for 2010!for 2010!
NEW PACKAGINGNEW PACKAGING – updated to stand out on your shelves
NEW CANDY COLORSNEW CANDY COLORS – brighter & bolder
NEW FLAVORSNEW FLAVORS – on-trend & better-tasting than ever
Strawberry • Green Apple • Lemon
Grape • Orange • Blue Raspberry
NEW TEXTURENEW TEXTURE – softer & more fun to eat
NEW EXPRESSIONSNEW EXPRESSIONS – capturing all the playful fun of
the holiday
NEW INNOVATIONNEW INNOVATION – DAZZLED® finish on TARTS
NEW PRESENCENEW PRESENCE – HIGH-IMPACT merchandising
• The ONLYONLY sugar brand in the Top 10!
• Out turns the entire competitive set
$12
$11
$10
$9
$8
$7
$6
$5
$4
$3
$2
$1
$0
DollarSalesinMillions
$60
$55
$50
$45
$40
$35
$30
$25
$20
$15
$10
$5
$0
VolumeSalesinMillions
Sweethearts®
Tablet
Brachs®TabletW
illyW
onka®
Non-ChocolateBrachs®Chewy
Pez®Tablet
Sweethearts®
Tablet
JellyBelly®ChewyJellyBelly®Lollipop
Pez®Tablet
Brachs®Tablet
W
illyW
onka®
Non-Chocolate
JustBorn®Peeps
M
arshm
allow
JollyRancher®
PopsLollipop
Turns the Fastest on ShelfTurns the Fastest on Shelf!1
Among Valentine’s Day non- chocolate brands.
CANDIES
®
Valentine’s Sugar BrandValentine’s Sugar Brand!1
Among Valentine’s Day sugar brands.
Is the NumberIs the Number 1
CANDIES
®
THIS PRINTOUT IS 75% OF ACTUAL FILE SIZE
Z U C C O N I I D E A A G E N C Y , I N C .
C r e a t i v e M a r k e t i n g - P R O M O T I Z I N G ™
3131 Rt. 38 West Second Floor/Suite 11B
Mount Laurel, NJ 08054
ZIA Reference # 14-0050IL01-Brochure.ai
Date 6/8/2009
Project Candy of Love Brochure
Printer XXXXXXX
Print Method 4c/p
Drawing Ref XXXXXXX
Approvals
Legal: _____________________________________
Client: ____________________________________
Client: ____________________________________
Client: ____________________________________
3rd Party: _________________________________
Cyan
Process Colors
Magenta Yellow Black
TAKE OFF!TAKE OFF!
When Brands RELAUNCH, your salesWhen Brands RELAUNCH, your sales
TAKE OFF!TAKE OFF!
• Product news drives consumer engagement… andand purchase2
• Icon brands can leverage their power through meaningful
innovation2
• Even in challenging economic times, 8 out of 108 out of 10 consumers
are likely to try new products2
11”
8.5”
17”