
Organization / Workplace
FeraDyne Outdoors of Snow PhippsLocation
Greater New York City Area United StatesOccupation
Brand Innovator to Reposition and Revitalize - Creative Marketing Expert in CPG, Entertainment, LicensingIndustry
Advertising / Marketing / PR
Website
http://WWW.NECCO.COMAbout
A Nationally Recognized Marketing Leader • 2009 HALO Award winner - Best Print Ad (Beat Frito Lay) • NCSA Award & Professional Candy Buyer 2009 Winner for TWILIGHT(R) Limited Edition Sweethearts(R) and SKYbar(R). • Five Reggie® Award Winning Programs to deliver of $200MM in growth • Successful management of two unique popular $1 Billion businesses • Revitalized 140+ year old SWEETHEARTS(R) brand to extend outside Valentines day and leverage sweet things to say the rest of the year. • Managed a 138 year old American Icon to expand brand presence • New product successes with line extensions, new formats and new categories • Managed a database of 2MM consumers in websit