The document discusses the success of various Swedish brands like IKEA and H&M in engaging with customers through social media and online presence. It highlights IKEA's popular meatballs and H&M's need for improved online shopping, while emphasizing the importance of interaction and feedback in marketing strategies. Additionally, it mentions the rising popularity of contests and user engagement tactics to create buzz and excitement around products.

1. Sweden ’s famous for Let’s see what some of them are up to on & of course more… (The blond and blue, meatballs, ABBA, clean Scandinavian design, heavy candy consumption..) a Melissa J Choo presentation

2. Not just promoting products but providing INTERESTING info on HOW the products will BENEFIT customers SPARKING INTEREST JOB SEEKERS Is IKEA the right organisation for you? THE official IKEA Swedish fanpage

3. Fans get to PARTICIPATE & IKEA joins in the CONVERSATIONS

4. When FANS like YOU and/or your PRODUCTS , it gets VIRAL ..

5. The IKEA craze extends to their famous Swedish meatballs IKEA’s meatballs fanpage (started by avid meatball fans) has over 23,000 fans!

6. What does H&M do right? (besides selling chic clothing & accessories at affordable prices)

7. H&M wants to INTERACT & makes it EASY to do so.

8. H&M believes in giving & taking ...gives fans IDEAS then asks them for IDEAS !

9. Fans tell H&M what they want H&M listens & responds

10. But what has H&M missed out ? Hint: Limited online shopping presence...

11. Time for H&M to REACT ? (Customers are telling you what they want)

12. Attractive landing pages spark INTEREST ABSOLUT got it absolutely right

13. ABSOLUT shows you how to get 1000s of LIKES & 100s of COMMENTS per post. When a certain post gets particularly popular... Expand it!

14. Cont. of landing pages.. CALL TO ACTION Make an IMPRESSION Purchase Visit our online stores Sh.. cheap & proud of it! Many know that we are cheap

15. Let’s talk about When a purchase is that hefty, people DISCUSS ... Facebook becomes the NEW focus group discussion..

16. But be mindful of the CATCH Contests have become increasingly popular on Facebook .. Increase participation by having a clear message & exciting copy with an explicit benefit And?

17. Show sincerity & how much you value feedback Suggest recipes, ask questions & get fans excited And what about Marabou (For the Swede Tooth)

18. What’s next?

19. Estrella has jumped aboard! In traditional Swedish fashion, we say.. Välkommen Estrella! Now it’s time to get the INTERACTION going

20. Thanks! Leave a comment or get in touch to discuss! a Melissa J Choo presentation