Sustainable Is the New Strategic

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Presentation by George Needham and Joan Frye Williams at the Public Library Association biennial conference, March 16, 2012.

Education Technology

George Needham and Joan Frye Williams
at PLA, March 2012

Link whatever you do to
community values

Schedule around
the needs of
working families

Shared skills and tasks are more
sustainable than unique ones

Integration is
more sustainable
than silos

Self directed service is more
sustainable than mediated service

Scalability is more sustainable
than rationing

Word of mouth is more sustainable
than advertising

Sustainability checklist
http://www.georgeandjoan.com/samples/tools.html

Let’s continue the conversation!
 http://www.georgeandjoan.com
 hello@georgeandjoan.com

In the face of digitalization and amidst risk of being disrupted by new products, companies, and business models, many companies have woken up to the need for change in company culture, management and the way of operation. Whether the goal is business agility, the culture of experimentation, or agile company culture, the key challenge is how to foster change in a large organization. The big question is: what investments to actions help make the change stick in the organization while still providing a return bigger than the investment. One approach to this that I have been a part of at Agile Company Culture Accelerator at Yle, as well as other companies, is creating coaching curriculums to grow leaders and change agents to enact and catalyze the change itself. Change in organizations spreads like innovations in the population: in a network. You can reach the early adopters with a small change agent team, but to spread the meme of change wider in the organization network, you need other tactics. In coaching curriculums such as Yle’s Culture of New Work Leadership Coaching, we offer coaching for the hub persons in the organization network (not necessarily the ones in management positions) to grow as and into leaders and change agents. This way, we foster the change in the organization at an arm’s length. This way, different parts of the organization can tailor the change according to their own context and take responsibility for the change themselves. In this talk, I will share my experiences in designing and carrying out these kinds of coaching curriculums for the leaders. I will also discuss the strengths and weaknesses of this way of fostering change. This talk is targeted at coaches, change agents and managers who want new ideas on how to foster change in their organization and for their customers. The audience will walk away with tips on how to, and how not to, organize a coaching curriculum for leaders, as well as an idea how and in what context it makes sense to consider this way of fostering change.

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