Driving business with sustainable solutions - A contribution to improved urban living. Dirk Voeste, Sustainability Strategy Sustainable Brands Istanbul, May 26, 2015

1. Driving business with sustainable solutions
A contribution to improved urban living
Dirk Voeste, Sustainability Strategy
Sustainable Brands | May 26, 2015
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2. Sustainability will not go away
Business as driver for sustainability
Risks and opportunities at the same time

3. UN estimates a population increase
of up to 9.6 bn people in 2050
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4. By 2050, 67% of the population
will live in urban areas
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5. Contributes to 30 %
of the global greenhouse
gas emissions
Displaces the most
productive land
Consumes up to 40 %
of the worlds energy
Contributes to loss of
biodiversity and
ecosystems
Concrete: most widely
used material after water
(1m3 / Pers/annum)
Causes 10% of the
world´s emission of
fine dust
Sustainability in construction
Challenges
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6. Global megatrends in construction
Sustainability as industry demand
Fast & Easy Construction Systems Green Building
Energy Efficiency Design & Style Comfort & Health
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7. We create chemistry
for a sustainable future
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8. Sustainability at BASF
What we stand for
Together with our partners
we drive sustainable solutions
to improve quality of life. Innovation,
continuous improvements and
responsible action along the
value chains ensure most efficient
resource use and long-term
business success.
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9. Sustainable Solution Steering
“We drive Sustainable Solutions”
1,000+action plans in place
60,000+
solutions assessed
All 4regions covered
14,000+
accelerator solutions
with about
>15 bn€ sales
98%+
of relevant sales covered
2,000+
experts involved
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10. We categorized all our products
into four categories
Our goal: Increasing the sustainability contribution of our solutions
Substantial sustainability contribution
in the value chain
Meets basic sustainability standards
in the market
Specific sustainability issue which is
actively addressed
Significant sustainability concern identified
and action plan in development
23.0%
74.1%
2.6%0.3%
Status: 2014; % of analyzed products by sales

11. We categorized all our products
into four categories
Consistent method from R&D to commercial solutions
23.0%
Cost savings downstream
Biodiversity and renewables
Climate change and energy
Emission reduction
Resource efficiency
Water
Health and safety
UN Millennium
Development goals
(Double nomination possible)
0% 10%

12. Green Sense®Concrete Technology
Eco-efficient concrete optimization
 Reduced carbon
footprint
 Formulations with
recycled materials
 Less production
costs
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13. Neopor® Expandable polystyrene
Insulation of buildings
 Improved insulation
performance
 Less material
and energy use
(up to 50%)
 Cost savings
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14. CasaE in Brazil
Partnering for local sustainable solutions
 Energy-efficient
housing
 Sustainable products
from BASF & partners
 Meeting place for
customer dialogue
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15. Urban Space
Advertising sustainable solutions
 Engage in
sustainable living
 Inspire to change
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17. Sustainability
Get involved!
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18. 150 years
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