This document summarizes an event about using SAFe (Scaled Agile Framework) to accelerate sustainability efforts. The event will take place in Paris and Niort, France on September 19-20, 2023 and will explore how SAFe can help scale sustainability initiatives. It provides background on the event organizers Publicis Sapient, an IT consulting firm, and their experience with SAFe transformations. The document then discusses how SAFe's principles of strategy, execution, transparency and continuous improvement could help organizations deliver digital products and services that reduce environmental impacts. It acknowledges challenges but argues that with leadership commitment, tools and community support, SAFe could incorporate sustainability goals and help accelerate the transition to a low-carbon economy.

1. 19 & 20 septembre 2023 - Paris, Niort
Sustainability with SAFe
Can SAFe be an accelerator for scaling sustainability ?

2. PLATINUM SPONSOR
GOLD SPONSOR
SILVER SPONSOR
PARTENAIRE

3. Posez vos
questions !

4. The Team
4
2
BRUNO RESSEGUIER
AGILE COACH@SCALE
LEADER PUBLICIS SAPIENT
ACADEMY
CLÉMENCE KNAÉBEL
DIRECTOR
SUSTAINABILITY / INNOVATION
PUBLICIS SAPIENT

5. Publicis Sapient is purpose-built for Digital Business Transformation
WE ARE GLOBAL IN SCALE
20,000+
Passionate People
50+
Offices
Globally Connected
30
Years of Digital Pioneering
and Customer Innovation
20+
SAFe Transformations
WE ARE THE PUBLICIS DIGITAL
BUSINESS TRANSFORMATION HUB
INDUSTRY LEADING
CLIENTS CHOOSE US
WE ARE A
RECOGNIZED LEADER
T H E P O W E R O F O N E
SAFe certified
professionals
1200+
Publicis internal agency
partnerships to bring out
the best of what we do
40+
The average length
of our client relationships
5+
years
SPC
40+ SPC-T
1+
ENTREPRISE

6. 6
56%
… of all Agile Transformations across the globe are using SAFe
Source State of agile report: https://digital.ai/resource-center/analyst-reports/state-of-agile-report/
B

7. 7
Happier,
more motivated
employees
Increase in
productivity
Faster
time-to-market
Defect
reduction
50%
50%
35%
30%
BUSINESS
RESULTS
B Source: https://scaledagile.com/what-is-safe/scaled-agile-benefits/
Business results are quite compelling

8. 8
SAFe allows companies to deliver
Digital products that can have an
impact on our everyday life
B

9. 9
But what about “Planet results” ?
C

10. 10
Digital products contribute
to ~4% of global GHG emissions…
As much as air and sea transport together.
And this footprint grows by 6% each year.
DALL·E 2 AI generated image
Source: Shift Project, IEA, WRI.
C

11. 16% of Station F startups were greentechs in 2022,
almost 35% in March 2023
11
Sources: Figure shared by Station F during "Impact Day Business Club" round table in Station F on March 9, 2023. European Commission Joint Research Center, 2022.
C
Digital also can be part of the solution, and strives to
Today’s digital techs, if well optimised and applied
widely could reduce 15-20% of total emissions

12. + 33%/y EV charging
demand
+25%/y public EV charging
supply
The AirBnB of charging stations
>

13. 13
50t CO2e
emissions from service
From 2023 to 2030
(cumulative)…
up to 30 000t CO2e
avoided emissions
* Acceleration of transition at the same speed as acceleration of charging capacity availability vs respective baselines. Availability understood as availability at time and place of need, i.e. actual utilization, taking into
account charging stations capacities. Sources for baseline: BCG, ICCT, P3, PS analysis inspired by Net Zero Initiative guidelines. Source: Guidance on avoided emissions, 2023, Net Zero Initiative and WBCSD
With hypothesis that Plug Inn accelerates customers’ transition from PHEV to BEV*
C
≈ 20,000 Paris-NY-Paris2
≈ 2 French people behaving as
“exemplary heroes”1 during the 8 years

14. 14
We used the Guidance on avoided emissions approach as a guide for Plug Inn’s
carbon case… But, as many companies do, we remained at the product level
The 5 steps to ensuring a consistent approach to assessing avoided emissions
Source: Guidance on avoided emissions, 2023, Net Zero Initiative and WBCSD
C

15. 15
Imagine if SAFe enabled everything
we design and develop through it
to have a net positive impact on the
climate.
B

16. 16
Organization
B
Optimize the system as a whole
eliminate unnecessary steps,
handoffs, legacy policies etc.
Efficient organization
Prioritize by value and effort.
Behind software development,
there are also systemic
reorganisations, complexes
operational shifts in the way we
serve customers.

17. 17
C
Indicators
Environmental sustainability needs to be
considered for all impacts and all phases
of the product’s lifecycle.
Measure and grow KPIs can help
The doughnut of planetary boundaries (Kate Raworth et al.), Ademe-Arcep report “Evaluation de l’impact environnemental du numerique en france et analyse prospective”

18. To guide action, indicators need detailed and regular tracking
18
We developed a model for the whole digital ecosystem
Helps focus attention on big pockets
Across phases (fabrication, usage…)
and locations (energy mix);
only carbon now, to be extended to other impacts
Transparent methodology
Soon open-sourced

19. 19
B
OKR
Orange included Sustainability as one OKR pilar linking OKR with enterprise strategy of decreasing new manufactured phones
• SAFe has the capability to link
Strategy to execution through OKR
• OKR and strategic themes can include
a systematic theme on ESG
OKR – Objective and Key Results - are key drivers of enterprise operations linking to
enterprise strategy “Objectives and Key Results (OKRs) is a collaborative framework for
establishing clear goals and measurable outcomes.”
Improve
and create
Improve, optimize or innovate
to reduce everything else you
can’t avoid
Substitute
High impact emission
generator by lower emission
mean
Avoid
Unnecessary actions, product,
material

20. 20
B
>
Portfolio
Carbon cases (+) in a portfolio
and not for one single product:
From the origin of an idea,
Building sustainability questions
in the decision-making flow can
add up to more sustainable
products
The portfolio is driving the
overall execution of the strategy

21. 21
B
Early feedback allows to build
the right product with only the
useful features Build MVP, once
hypothesis proven add features
Acceptance criteria on
sustainability Requirements allow
to integrate the future power
consumption for manufacture
and run in the architecture
design Non functional
requirements on sustainability,
durability.
Product

22. 22
B
Maturity
• Measure and grow is for all LPM,
Trains, and teams to secure financial
results
• Measure can work also for
Sustainability goals
Sustainability

23. But making SAFe a vehicle for sustainability
will be challenging
23
B

24. 24
Reconciling the economic world and the environment is not trivial
C
Sources: IPCC synthesis; Christophe Guérin, CEO Nexans, at ChangeNow 2023.
All pathways to <2°C
involve rapid, deep &
immediate GHG
reductions in all sectors
this decade. Demand-side
mitigation can abate
emissions by 20 to 70%.
IPCC
Our objectives are
profitability & the
environment. But not
seeking growth is hard
for analysts to accept
from a listed company.
Industrial CEO

25. 6th planetary boundary officially passed – September 14th 2023
25
C

26. Value tracking
ISSB, CSRD
Avoided emissions
Financing
Mission & Goals
Loi PACTE…
Value redefinition
Profitability
“Well being” value
Exnovation
Regenerative
Adaptation
Technologies
26
SAFe won’t solve it but can incorporate and scale approaches
C
But, like for emissions, commitment
and implementation at scale often lag
Source: IPCC synthesis A.4.5 p. 11
Useful tools and concepts emerge…

27. Need of Top
Management
commitment
27
Overcoming
resistance to change
Building awareness
and interest
Link between strategy and execution
B

28. 28
S P E E D
STRATEGY
Providing the insights,
expertise, and
experience needed to
create the vision, garner
support, and achieve
value-based outcomes.
PRODUCT
Shifting from traditional
project management
(focusing on time,
scope, and cost)
to product
management (speed,
quality, and value).
EXPERIENCE
Delivering experiences
that provide and
create value, and
purposefully deliver on
the brand promise.
ENGINEERING
Optimizing engineering
organizations to
accelerate delivery,
use data and AI,
decouple for greater
productivity, and
incubate for safe
experimentation.
DATA & AI
Leveraging intelligence
that drives value for
the business.
B
Our capabilities to deliver DBT at scale

29. 29
SAFe 4.0
SAFe 5.0
The customer centricity jump The Sustainability jump ?
SAFe 6.0
SAFe 7.0
?
B

30. 30
Can we dream
of a 5th?
B
BUSINESS
RESULTS
50%
positive impact on
planet boundaries
Increase in
productivity
35%
Defect
reduction
50%
Faster
time-to-market
50%
Happier,
more motivated
employees
30%

31. We strive to make a change…
But we think a large community is needed
31
https://www.publicissapient.fr/actualite/carbon-case-for-change

32. 32
Do it for yourself
Align your work
on your values
Do it for your
colleagues and
company
Make your business
proud of its ESG
leadership
Do it for the world
There is no Planet B !

33. 33
Subscribe to our
Digital for Good club
B

34. 34
I

35. 35

36. 36

37. 37

38. 38

39. 39

40. 40

41. 41
30.6 Gt1
2010
Simultaneously, a handful of digital startups can have a significant impact if
deployed globally
16.8 Gt
2030 2050
Net Zero
Potential
(4,2)
Gap
1. Reuters from IEA : https://v.reuters.com/article/us-iea-co2-idUSTRE74T4K220110530
2. https://unfccc.int/process-and-meetings/the-paris-agreement
Potential
(1,7)
Potential
(1,2)
I

42. 6th planetary boundary officially passed – September 14th 2023
42

43. Étude de cas | Impact environnemental numérique de Paylib
Mars 2023
Nous avons modélisé
l'empreinte carbone
du service numérique
de Paylib et montré que
des investissements pour
la réduire seraient
prématurés compte tenu
de la base d'utilisateurs
actuelle.
Contexte Business
Paylib est un service de paiement
instantané par numéro de téléphone
intégré aux applications bancaires
partenaires.
Objectif:
Modéliser les émissions de CO2 du
service Paylib pour prioriser
l’écoconception.
Méthodologie:
Utilisation du modèle d'empreinte
carbone des services numériques de
Publicis Sapient sur des données et des
hypothèses de haut niveau.
Périmètre d'analyse :
• Sites Internet: https://recup.paylib.fr et
https://paylib.fr
• Applications Android et iOS Paylib
• Infrastructure Paylib
• Hors prestataires externes Paylib et
l'utilisation du service Paylib au sein
des applications bancaires partenaires
Résultats de la modélisation
Impact Business
Nous avons estimé le ROI des
investissements d'éco-conception sur la
base d'un prix interne du carbone de
100€/tonne CO2 eq ce qui est un bon
ordre de grandeur tant pour la taxe
carbone que pour les quotas d'émission
carbone d'ici 2030.
18%
27%
55%
Émissions de CO2 (7 tonnes /
an / millions d'utilisateurs)
sites web
applications
infrastructure
Conclusions
• Optimiser l'utilisation des
infrastructures de 30 %
pour 10 000 € permettrait
d'éviter d'émettre 5 tonnes
de CO2 eq (500 €) sur 5
ans par million
d'utilisateurs.
Cet investissement ne
devient “rentable” qu’à des
niveaux d'utilisation plus
élevés (plus de 20 millions
d'utilisateurs).
• L'optimisation de la bande
passante des sites Web et
des applications n'est pas
rentable avant des
centaines de millions
d'utilisateurs.
• Article détaillé à ce lien
(en Français)
43

44. 44
Notre site Energy Tech Awards est aussi une expérience d’écoconception
sur tous les aspects. Il a réduit ses impacts en améliorant sa performance
44
https://www.publicissapient.com/industries/energy-commodities/tech-awards

45. Commitment
A few reasons why you can trust us on sustainability
l
45
With tools & enablers
In-house carbon emissions model
eMission environmental footprint platform
A.L.I.C.E. project carbon footprint calculator
Publicis’s SBTi1 target, in line with with the 1.5°C scenario,
is -50% GHG emissions by 2030 and -90% by 2040; full
compensation on the rest by 2030; 100% renewables by 20302.
At Sapient, we commit to model our software’s footprint
to be more part of the solution than the problem. Our Digital
For Good program hosts regular round tables and its Lab
funds exploratory proof of concepts
Systemic thinkers
We are curious and engaged
problem-solvers bringing together
strategy, human-centricity, data
and an ecosystem approach to
solve the thorniest problems
Embedded in our methods
We review our processes to embed
sustainability in all decision making.
PS HOW
Trained experts
Circularity consultants,
Cambridge University-certified
Responsible Technology experts
providing external training
Climate collage facilitators
Accessibility center of excellence
1. Science based targets initiative. See groups CSR report for details.
2. We reduced per capita emissions by 60% since 2009.