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19 & 20 septembre 2023 - Paris, Niort
Sustainability with SAFe
Can SAFe be an accelerator for scaling sustainability ?
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The Team
4
2
BRUNO RESSEGUIER
AGILE COACH@SCALE
LEADER PUBLICIS SAPIENT
ACADEMY
CLÉMENCE KNAÉBEL
DIRECTOR
SUSTAINABILITY / INNOVATION
PUBLICIS SAPIENT
Publicis Sapient is purpose-built for Digital Business Transformation
WE ARE GLOBAL IN SCALE
20,000+
Passionate People
50+
Offices
Globally Connected
30
Years of Digital Pioneering
and Customer Innovation
20+
SAFe Transformations
WE ARE THE PUBLICIS DIGITAL
BUSINESS TRANSFORMATION HUB
INDUSTRY LEADING
CLIENTS CHOOSE US
WE ARE A
RECOGNIZED LEADER
T H E P O W E R O F O N E
SAFe certified
professionals
1200+
Publicis internal agency
partnerships to bring out
the best of what we do
40+
The average length
of our client relationships
5+
years
SPC
40+ SPC-T
1+
ENTREPRISE
6
56%
… of all Agile Transformations across the globe are using SAFe
Source State of agile report: https://digital.ai/resource-center/analyst-reports/state-of-agile-report/
B
7
Happier,
more motivated
employees
Increase in
productivity
Faster
time-to-market
Defect
reduction
50%
50%
35%
30%
BUSINESS
RESULTS
B Source: https://scaledagile.com/what-is-safe/scaled-agile-benefits/
Business results are quite compelling
8
SAFe allows companies to deliver
Digital products that can have an
impact on our everyday life
B
9
But what about “Planet results” ?
C
10
Digital products contribute
to ~4% of global GHG emissions…
As much as air and sea transport together.
And this footprint grows by 6% each year.
DALL·E 2 AI generated image
Source: Shift Project, IEA, WRI.
C
16% of Station F startups were greentechs in 2022,
almost 35% in March 2023
11
Sources: Figure shared by Station F during "Impact Day Business Club" round table in Station F on March 9, 2023. European Commission Joint Research Center, 2022.
C
Digital also can be part of the solution, and strives to
Today’s digital techs, if well optimised and applied
widely could reduce 15-20% of total emissions
+ 33%/y EV charging
demand
+25%/y public EV charging
supply
The AirBnB of charging stations
>
13
50t CO2e
emissions from service
From 2023 to 2030
(cumulative)…
up to 30 000t CO2e
avoided emissions
* Acceleration of transition at the same speed as acceleration of charging capacity availability vs respective baselines. Availability understood as availability at time and place of need, i.e. actual utilization, taking into
account charging stations capacities. Sources for baseline: BCG, ICCT, P3, PS analysis inspired by Net Zero Initiative guidelines. Source: Guidance on avoided emissions, 2023, Net Zero Initiative and WBCSD
With hypothesis that Plug Inn accelerates customers’ transition from PHEV to BEV*
C
≈ 20,000 Paris-NY-Paris2
≈ 2 French people behaving as
“exemplary heroes”1 during the 8 years
14
We used the Guidance on avoided emissions approach as a guide for Plug Inn’s
carbon case… But, as many companies do, we remained at the product level
The 5 steps to ensuring a consistent approach to assessing avoided emissions
Source: Guidance on avoided emissions, 2023, Net Zero Initiative and WBCSD
C
15
Imagine if SAFe enabled everything
we design and develop through it
to have a net positive impact on the
climate.
B
16
Organization
B
Optimize the system as a whole
eliminate unnecessary steps,
handoffs, legacy policies etc.
Efficient organization
Prioritize by value and effort.
Behind software development,
there are also systemic
reorganisations, complexes
operational shifts in the way we
serve customers.
17
C
Indicators
Environmental sustainability needs to be
considered for all impacts and all phases
of the product’s lifecycle.
Measure and grow KPIs can help
The doughnut of planetary boundaries (Kate Raworth et al.), Ademe-Arcep report “Evaluation de l’impact environnemental du numerique en france et analyse prospective”
To guide action, indicators need detailed and regular tracking
18
We developed a model for the whole digital ecosystem
Helps focus attention on big pockets
Across phases (fabrication, usage…)
and locations (energy mix);
only carbon now, to be extended to other impacts
Transparent methodology
Soon open-sourced
19
B
OKR
Orange included Sustainability as one OKR pilar linking OKR with enterprise strategy of decreasing new manufactured phones
• SAFe has the capability to link
Strategy to execution through OKR
• OKR and strategic themes can include
a systematic theme on ESG
OKR – Objective and Key Results - are key drivers of enterprise operations linking to
enterprise strategy “Objectives and Key Results (OKRs) is a collaborative framework for
establishing clear goals and measurable outcomes.”
Improve
and create
Improve, optimize or innovate
to reduce everything else you
can’t avoid
Substitute
High impact emission
generator by lower emission
mean
Avoid
Unnecessary actions, product,
material
20
B
>
Portfolio
Carbon cases (+) in a portfolio
and not for one single product:
From the origin of an idea,
Building sustainability questions
in the decision-making flow can
add up to more sustainable
products
The portfolio is driving the
overall execution of the strategy
21
B
Early feedback allows to build
the right product with only the
useful features Build MVP, once
hypothesis proven add features
Acceptance criteria on
sustainability Requirements allow
to integrate the future power
consumption for manufacture
and run in the architecture
design Non functional
requirements on sustainability,
durability.
Product
22
B
Maturity
• Measure and grow is for all LPM,
Trains, and teams to secure financial
results
• Measure can work also for
Sustainability goals
Sustainability
But making SAFe a vehicle for sustainability
will be challenging
23
B
24
Reconciling the economic world and the environment is not trivial
C
Sources: IPCC synthesis; Christophe Guérin, CEO Nexans, at ChangeNow 2023.
All pathways to <2°C
involve rapid, deep &
immediate GHG
reductions in all sectors
this decade. Demand-side
mitigation can abate
emissions by 20 to 70%.
IPCC
Our objectives are
profitability & the
environment. But not
seeking growth is hard
for analysts to accept
from a listed company.
Industrial CEO
6th planetary boundary officially passed – September 14th 2023
25
C
Value tracking
ISSB, CSRD
Avoided emissions
Financing
Mission & Goals
Loi PACTE…
Value redefinition
Profitability
“Well being” value
Exnovation
Regenerative
Adaptation
Technologies
26
SAFe won’t solve it but can incorporate and scale approaches
C
But, like for emissions, commitment
and implementation at scale often lag
Source: IPCC synthesis A.4.5 p. 11
Useful tools and concepts emerge…
Need of Top
Management
commitment
27
Overcoming
resistance to change
Building awareness
and interest
Link between strategy and execution
B
28
S P E E D
STRATEGY
Providing the insights,
expertise, and
experience needed to
create the vision, garner
support, and achieve
value-based outcomes.
PRODUCT
Shifting from traditional
project management
(focusing on time,
scope, and cost)
to product
management (speed,
quality, and value).
EXPERIENCE
Delivering experiences
that provide and
create value, and
purposefully deliver on
the brand promise.
ENGINEERING
Optimizing engineering
organizations to
accelerate delivery,
use data and AI,
decouple for greater
productivity, and
incubate for safe
experimentation.
DATA & AI
Leveraging intelligence
that drives value for
the business.
B
Our capabilities to deliver DBT at scale
29
SAFe 4.0
SAFe 5.0
The customer centricity jump The Sustainability jump ?
SAFe 6.0
SAFe 7.0
?
B
30
Can we dream
of a 5th?
B
BUSINESS
RESULTS
50%
positive impact on
planet boundaries
Increase in
productivity
35%
Defect
reduction
50%
Faster
time-to-market
50%
Happier,
more motivated
employees
30%
We strive to make a change…
But we think a large community is needed
31
https://www.publicissapient.fr/actualite/carbon-case-for-change
32
Do it for yourself
Align your work
on your values
Do it for your
colleagues and
company
Make your business
proud of its ESG
leadership
Do it for the world
There is no Planet B !
33
Subscribe to our
Digital for Good club
B
34
I
35
36
37
38
39
40
41
30.6 Gt1
2010
Simultaneously, a handful of digital startups can have a significant impact if
deployed globally
16.8 Gt
2030 2050
Net Zero
Potential
(4,2)
Gap
1. Reuters from IEA : https://v.reuters.com/article/us-iea-co2-idUSTRE74T4K220110530
2. https://unfccc.int/process-and-meetings/the-paris-agreement
Potential
(1,7)
Potential
(1,2)
I
6th planetary boundary officially passed – September 14th 2023
42
Étude de cas | Impact environnemental numérique de Paylib
Mars 2023
Nous avons modélisé
l'empreinte carbone
du service numérique
de Paylib et montré que
des investissements pour
la réduire seraient
prématurés compte tenu
de la base d'utilisateurs
actuelle.
Contexte Business
Paylib est un service de paiement
instantané par numéro de téléphone
intégré aux applications bancaires
partenaires.
Objectif:
Modéliser les émissions de CO2 du
service Paylib pour prioriser
l’écoconception.
Méthodologie:
Utilisation du modèle d'empreinte
carbone des services numériques de
Publicis Sapient sur des données et des
hypothèses de haut niveau.
Périmètre d'analyse :
• Sites Internet: https://recup.paylib.fr et
https://paylib.fr
• Applications Android et iOS Paylib
• Infrastructure Paylib
• Hors prestataires externes Paylib et
l'utilisation du service Paylib au sein
des applications bancaires partenaires
Résultats de la modélisation
Impact Business
Nous avons estimé le ROI des
investissements d'éco-conception sur la
base d'un prix interne du carbone de
100€/tonne CO2 eq ce qui est un bon
ordre de grandeur tant pour la taxe
carbone que pour les quotas d'émission
carbone d'ici 2030.
18%
27%
55%
Émissions de CO2 (7 tonnes /
an / millions d'utilisateurs)
sites web
applications
infrastructure
Conclusions
• Optimiser l'utilisation des
infrastructures de 30 %
pour 10 000 € permettrait
d'éviter d'émettre 5 tonnes
de CO2 eq (500 €) sur 5
ans par million
d'utilisateurs.
Cet investissement ne
devient “rentable” qu’à des
niveaux d'utilisation plus
élevés (plus de 20 millions
d'utilisateurs).
• L'optimisation de la bande
passante des sites Web et
des applications n'est pas
rentable avant des
centaines de millions
d'utilisateurs.
• Article détaillé à ce lien
(en Français)
43
44
Notre site Energy Tech Awards est aussi une expérience d’écoconception
sur tous les aspects. Il a réduit ses impacts en améliorant sa performance
44
https://www.publicissapient.com/industries/energy-commodities/tech-awards
Commitment
A few reasons why you can trust us on sustainability
l
45
With tools & enablers
In-house carbon emissions model
eMission environmental footprint platform
A.L.I.C.E. project carbon footprint calculator
Publicis’s SBTi1 target, in line with with the 1.5°C scenario,
is -50% GHG emissions by 2030 and -90% by 2040; full
compensation on the rest by 2030; 100% renewables by 20302.
At Sapient, we commit to model our software’s footprint
to be more part of the solution than the problem. Our Digital
For Good program hosts regular round tables and its Lab
funds exploratory proof of concepts
Systemic thinkers
We are curious and engaged
problem-solvers bringing together
strategy, human-centricity, data
and an ecosystem approach to
solve the thorniest problems
Embedded in our methods
We review our processes to embed
sustainability in all decision making.
PS HOW
Trained experts
Circularity consultants,
Cambridge University-certified
Responsible Technology experts
providing external training
Climate collage facilitators
Accessibility center of excellence
1. Science based targets initiative. See groups CSR report for details.
2. We reduced per capita emissions by 60% since 2009.

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Sustainability with SAFe : Can SAFe be an accelerator of the sustainability transition?

  • 1. 19 & 20 septembre 2023 - Paris, Niort Sustainability with SAFe Can SAFe be an accelerator for scaling sustainability ?
  • 4. The Team 4 2 BRUNO RESSEGUIER AGILE COACH@SCALE LEADER PUBLICIS SAPIENT ACADEMY CLÉMENCE KNAÉBEL DIRECTOR SUSTAINABILITY / INNOVATION PUBLICIS SAPIENT
  • 5. Publicis Sapient is purpose-built for Digital Business Transformation WE ARE GLOBAL IN SCALE 20,000+ Passionate People 50+ Offices Globally Connected 30 Years of Digital Pioneering and Customer Innovation 20+ SAFe Transformations WE ARE THE PUBLICIS DIGITAL BUSINESS TRANSFORMATION HUB INDUSTRY LEADING CLIENTS CHOOSE US WE ARE A RECOGNIZED LEADER T H E P O W E R O F O N E SAFe certified professionals 1200+ Publicis internal agency partnerships to bring out the best of what we do 40+ The average length of our client relationships 5+ years SPC 40+ SPC-T 1+ ENTREPRISE
  • 6. 6 56% … of all Agile Transformations across the globe are using SAFe Source State of agile report: https://digital.ai/resource-center/analyst-reports/state-of-agile-report/ B
  • 7. 7 Happier, more motivated employees Increase in productivity Faster time-to-market Defect reduction 50% 50% 35% 30% BUSINESS RESULTS B Source: https://scaledagile.com/what-is-safe/scaled-agile-benefits/ Business results are quite compelling
  • 8. 8 SAFe allows companies to deliver Digital products that can have an impact on our everyday life B
  • 9. 9 But what about “Planet results” ? C
  • 10. 10 Digital products contribute to ~4% of global GHG emissions… As much as air and sea transport together. And this footprint grows by 6% each year. DALL·E 2 AI generated image Source: Shift Project, IEA, WRI. C
  • 11. 16% of Station F startups were greentechs in 2022, almost 35% in March 2023 11 Sources: Figure shared by Station F during "Impact Day Business Club" round table in Station F on March 9, 2023. European Commission Joint Research Center, 2022. C Digital also can be part of the solution, and strives to Today’s digital techs, if well optimised and applied widely could reduce 15-20% of total emissions
  • 12. + 33%/y EV charging demand +25%/y public EV charging supply The AirBnB of charging stations >
  • 13. 13 50t CO2e emissions from service From 2023 to 2030 (cumulative)… up to 30 000t CO2e avoided emissions * Acceleration of transition at the same speed as acceleration of charging capacity availability vs respective baselines. Availability understood as availability at time and place of need, i.e. actual utilization, taking into account charging stations capacities. Sources for baseline: BCG, ICCT, P3, PS analysis inspired by Net Zero Initiative guidelines. Source: Guidance on avoided emissions, 2023, Net Zero Initiative and WBCSD With hypothesis that Plug Inn accelerates customers’ transition from PHEV to BEV* C ≈ 20,000 Paris-NY-Paris2 ≈ 2 French people behaving as “exemplary heroes”1 during the 8 years
  • 14. 14 We used the Guidance on avoided emissions approach as a guide for Plug Inn’s carbon case… But, as many companies do, we remained at the product level The 5 steps to ensuring a consistent approach to assessing avoided emissions Source: Guidance on avoided emissions, 2023, Net Zero Initiative and WBCSD C
  • 15. 15 Imagine if SAFe enabled everything we design and develop through it to have a net positive impact on the climate. B
  • 16. 16 Organization B Optimize the system as a whole eliminate unnecessary steps, handoffs, legacy policies etc. Efficient organization Prioritize by value and effort. Behind software development, there are also systemic reorganisations, complexes operational shifts in the way we serve customers.
  • 17. 17 C Indicators Environmental sustainability needs to be considered for all impacts and all phases of the product’s lifecycle. Measure and grow KPIs can help The doughnut of planetary boundaries (Kate Raworth et al.), Ademe-Arcep report “Evaluation de l’impact environnemental du numerique en france et analyse prospective”
  • 18. To guide action, indicators need detailed and regular tracking 18 We developed a model for the whole digital ecosystem Helps focus attention on big pockets Across phases (fabrication, usage…) and locations (energy mix); only carbon now, to be extended to other impacts Transparent methodology Soon open-sourced
  • 19. 19 B OKR Orange included Sustainability as one OKR pilar linking OKR with enterprise strategy of decreasing new manufactured phones • SAFe has the capability to link Strategy to execution through OKR • OKR and strategic themes can include a systematic theme on ESG OKR – Objective and Key Results - are key drivers of enterprise operations linking to enterprise strategy “Objectives and Key Results (OKRs) is a collaborative framework for establishing clear goals and measurable outcomes.” Improve and create Improve, optimize or innovate to reduce everything else you can’t avoid Substitute High impact emission generator by lower emission mean Avoid Unnecessary actions, product, material
  • 20. 20 B > Portfolio Carbon cases (+) in a portfolio and not for one single product: From the origin of an idea, Building sustainability questions in the decision-making flow can add up to more sustainable products The portfolio is driving the overall execution of the strategy
  • 21. 21 B Early feedback allows to build the right product with only the useful features Build MVP, once hypothesis proven add features Acceptance criteria on sustainability Requirements allow to integrate the future power consumption for manufacture and run in the architecture design Non functional requirements on sustainability, durability. Product
  • 22. 22 B Maturity • Measure and grow is for all LPM, Trains, and teams to secure financial results • Measure can work also for Sustainability goals Sustainability
  • 23. But making SAFe a vehicle for sustainability will be challenging 23 B
  • 24. 24 Reconciling the economic world and the environment is not trivial C Sources: IPCC synthesis; Christophe Guérin, CEO Nexans, at ChangeNow 2023. All pathways to <2°C involve rapid, deep & immediate GHG reductions in all sectors this decade. Demand-side mitigation can abate emissions by 20 to 70%. IPCC Our objectives are profitability & the environment. But not seeking growth is hard for analysts to accept from a listed company. Industrial CEO
  • 25. 6th planetary boundary officially passed – September 14th 2023 25 C
  • 26. Value tracking ISSB, CSRD Avoided emissions Financing Mission & Goals Loi PACTE… Value redefinition Profitability “Well being” value Exnovation Regenerative Adaptation Technologies 26 SAFe won’t solve it but can incorporate and scale approaches C But, like for emissions, commitment and implementation at scale often lag Source: IPCC synthesis A.4.5 p. 11 Useful tools and concepts emerge…
  • 27. Need of Top Management commitment 27 Overcoming resistance to change Building awareness and interest Link between strategy and execution B
  • 28. 28 S P E E D STRATEGY Providing the insights, expertise, and experience needed to create the vision, garner support, and achieve value-based outcomes. PRODUCT Shifting from traditional project management (focusing on time, scope, and cost) to product management (speed, quality, and value). EXPERIENCE Delivering experiences that provide and create value, and purposefully deliver on the brand promise. ENGINEERING Optimizing engineering organizations to accelerate delivery, use data and AI, decouple for greater productivity, and incubate for safe experimentation. DATA & AI Leveraging intelligence that drives value for the business. B Our capabilities to deliver DBT at scale
  • 29. 29 SAFe 4.0 SAFe 5.0 The customer centricity jump The Sustainability jump ? SAFe 6.0 SAFe 7.0 ? B
  • 30. 30 Can we dream of a 5th? B BUSINESS RESULTS 50% positive impact on planet boundaries Increase in productivity 35% Defect reduction 50% Faster time-to-market 50% Happier, more motivated employees 30%
  • 31. We strive to make a change… But we think a large community is needed 31 https://www.publicissapient.fr/actualite/carbon-case-for-change
  • 32. 32 Do it for yourself Align your work on your values Do it for your colleagues and company Make your business proud of its ESG leadership Do it for the world There is no Planet B !
  • 33. 33 Subscribe to our Digital for Good club B
  • 34. 34 I
  • 35. 35
  • 36. 36
  • 37. 37
  • 38. 38
  • 39. 39
  • 40. 40
  • 41. 41 30.6 Gt1 2010 Simultaneously, a handful of digital startups can have a significant impact if deployed globally 16.8 Gt 2030 2050 Net Zero Potential (4,2) Gap 1. Reuters from IEA : https://v.reuters.com/article/us-iea-co2-idUSTRE74T4K220110530 2. https://unfccc.int/process-and-meetings/the-paris-agreement Potential (1,7) Potential (1,2) I
  • 42. 6th planetary boundary officially passed – September 14th 2023 42
  • 43. Étude de cas | Impact environnemental numérique de Paylib Mars 2023 Nous avons modélisé l'empreinte carbone du service numérique de Paylib et montré que des investissements pour la réduire seraient prématurés compte tenu de la base d'utilisateurs actuelle. Contexte Business Paylib est un service de paiement instantané par numéro de téléphone intégré aux applications bancaires partenaires. Objectif: Modéliser les émissions de CO2 du service Paylib pour prioriser l’écoconception. Méthodologie: Utilisation du modèle d'empreinte carbone des services numériques de Publicis Sapient sur des données et des hypothèses de haut niveau. Périmètre d'analyse : • Sites Internet: https://recup.paylib.fr et https://paylib.fr • Applications Android et iOS Paylib • Infrastructure Paylib • Hors prestataires externes Paylib et l'utilisation du service Paylib au sein des applications bancaires partenaires Résultats de la modélisation Impact Business Nous avons estimé le ROI des investissements d'éco-conception sur la base d'un prix interne du carbone de 100€/tonne CO2 eq ce qui est un bon ordre de grandeur tant pour la taxe carbone que pour les quotas d'émission carbone d'ici 2030. 18% 27% 55% Émissions de CO2 (7 tonnes / an / millions d'utilisateurs) sites web applications infrastructure Conclusions • Optimiser l'utilisation des infrastructures de 30 % pour 10 000 € permettrait d'éviter d'émettre 5 tonnes de CO2 eq (500 €) sur 5 ans par million d'utilisateurs. Cet investissement ne devient “rentable” qu’à des niveaux d'utilisation plus élevés (plus de 20 millions d'utilisateurs). • L'optimisation de la bande passante des sites Web et des applications n'est pas rentable avant des centaines de millions d'utilisateurs. • Article détaillé à ce lien (en Français) 43
  • 44. 44 Notre site Energy Tech Awards est aussi une expérience d’écoconception sur tous les aspects. Il a réduit ses impacts en améliorant sa performance 44 https://www.publicissapient.com/industries/energy-commodities/tech-awards
  • 45. Commitment A few reasons why you can trust us on sustainability l 45 With tools & enablers In-house carbon emissions model eMission environmental footprint platform A.L.I.C.E. project carbon footprint calculator Publicis’s SBTi1 target, in line with with the 1.5°C scenario, is -50% GHG emissions by 2030 and -90% by 2040; full compensation on the rest by 2030; 100% renewables by 20302. At Sapient, we commit to model our software’s footprint to be more part of the solution than the problem. Our Digital For Good program hosts regular round tables and its Lab funds exploratory proof of concepts Systemic thinkers We are curious and engaged problem-solvers bringing together strategy, human-centricity, data and an ecosystem approach to solve the thorniest problems Embedded in our methods We review our processes to embed sustainability in all decision making. PS HOW Trained experts Circularity consultants, Cambridge University-certified Responsible Technology experts providing external training Climate collage facilitators Accessibility center of excellence 1. Science based targets initiative. See groups CSR report for details. 2. We reduced per capita emissions by 60% since 2009.