The 2010 sustainability annual report from Viridian highlights their commitment to exceeding green content standards and enhancing community engagement, reporting a significant reduction in carbon emissions by their customers. CEO Michael Fallquist emphasizes the balance between profitability and sustainability, while the report outlines Viridian's renewable energy initiatives and growth in several markets. The company signals its mission to foster innovative solutions that benefit both the economy and the environment.

1. 2010 SUSTAINABILITY ANNUAL REPORT
WE ARE
GENERATION

2. 1

3. ABOUT
THIS REPORT
At Viridian we never settle for the
ABOUT 2010
minimum. The expected. The status-quo.
That’s why we exceed the mandatory
green content standards in every state
we service. It’s why we’ve committed to
improving seven continents in seven
years. And why we work with our
Associates to do as much for their
community as their economy.
2 3

4. A BUSINESS
THAT’S MORE
THAN A
BUSINESS
BUZZWORD.
ON A
MISSION
4 5

5. Viridian CEO Michael Fallquist talks about the balance between
PROFITABILITY
& SUSTAINABILITY
6 7

6. Viridian executive team discusses every department’s
DEDICATION TO
SUSTAINABILITY
ROOP BHULLAR BETSY WEBB ROBERT A. MCFADDEN CAMI BOEHME
CHIEF FINANCIAL OFFICER VP OF HUMAN RESOURCES, CUSTOMER CARE & REG. AFFAIRS SVP OF SALES AND MARKETING VP OF MARKETING AND BRAND COMMUNICATIONS
8 9

7. THIS IS OUR
GENERATION.
10 GENERATION V 11

8. INDIVIDUAL CHOICE.
COLLECTIVE IMPACT.
{
OUR CUSTOMERS HAVE REDUCED CARBON EMISSION BY**
46,094,694 LBS.
OUR CUSTOMERS HAVE SAVED*
$6,991,260 THAT EQUATES TO:
3,998 2,351,879 48,624 279 2,537 536,108 4,458 198 7,040
VEHICLES GALLONS BARRELS TRUCKS HOMES SEEDLINGS ACRES ACRES TONS
ANNUAL CO2 EMISSIONS CO2 EMISSIONS CO2 EMISSIONS CO2 EMISSIONS CARBON CARBON CARBON SEQUES- CO2 EMISSIONS
GREENHOUSE GAS CREATED CREATED CREATED FROM CREATED FROM SEQUESTERED SEQUESTERED TERED ANNUALLY AVOIDED BY
EMISSIONS FROM FROM FROM BARRELS TANKER TRUCKS ELECTRICITY USE BY TREES ANNUALLY BY BY FOREST RECYCLING WASTE
PASSENGER GASOLINE OF OIL WORTH OF OF HOMES GROWN FOR PINE OR FIR SAVED FROM INSTEAD OF SENDING
VEHICLES CONSUMED CONSUMED GASOLINE IN 1 YEAR 10 YEARS FORESTS DEFORESTATION TO LANDFILL
* Data calculated as of 12/17/10. **Source: http://www.epa.gov/cleanenergy/energy-resources/calculator.html
12 13

9. “IT’S NICE TO ACTUALLY DO WHAT WE SAY
RECOGNIZING
WE DO. I’M PROUD TO BE PART OF A
COMPANY THAT SELLS A GREEN PRODUCT
BUT IT MEANS EVEN MORE TO ME TO
LIVE THAT MESSAGE.”
THE INCREMENTAL MEGAN MCCOY
IMPORTANCE
OPERATIONS MANAGER
GENERATION V
OF EACH SIMPLE IS DEDICATED
ACT IS WHAT
GENERATION V
STANDS FOR.
14 15

10. GENERATION V PLANS FOR THE FUTURE
“MY DEPENDENCY ON FUEL WAS ALSO
DEPENDENCY ON FOREIGN OIL, WHICH
PUTS OUR COUNTRY AND OUR TROOPS AT
RISK. I’D RATHER KEEP THAT MONEY HERE TO
HELP DEVELOP RENEWABLE TECHNOLOGY.”
16 17

11. GENERATION V CARES ABOUT THE EARTH GENERATION V IS INCREDIBLY CONNECTED
18 19

12. GENERATION V IS OPTIMISTIC & PERSISTENT GENERATION V IS INSPIRED
“You can recycle and say ‘I’m doing my part,’ but
you’re isolated. You need the community,” she said.
After seeing the opportunities for both saving mon-
ey and helping the environment, Vomero-Battis said
it was a “no-brainer” to become an Associate.
20 21

13. GENERATION V IS INNOVATIVE
“Viridian is what I’ve always wanted to do,” he
said. “I feel good about it because I’m not selling
anything. I’m telling people about it and I think the
choice is obvious.”
22 23

14. PUTTING HOW DOES
ENERGY
RENEWABLE
ENERGY WORK?
INTO
ACTION 25

15. HOW A RENEWABLE ENERGY
CERTIFICATE (REC) WORKS
TRADITIONAL ENERGY GENERATOR
THE GRID
RENEWABLE ENERGY GENERATORS $
$
RENEWABLE
REC PORTFOLIO STANDARDS
$
THE INCREASED MARKET DEMAND FOR RECS DRIVES THE CONTINUED
DEVELOPMENT OF RENEWABLE ENERGY IN OUR COUNTRY.
26 27

16. GREEN-E
CERTIFICATION REPORTING RECs
28 29

17. REPORTING TIMELINE
2010 REC REPORTING IS FOR ELECTRICITY USED BY VIRIDIAN
CUSTOMERS IN CONNECTICUT IN CALENDAR YEAR 2009, AND
IN PENNSYLVANIA IN REPORTING YEAR 2010.
COMPLETED REPORTING YEARS FUTURE REPORTING YEARS CONNECTICUT MARYLAND NEW JERSEY PENNSYLVANIA
CT CUSTOMERS USED 20,250 MWH THISREC REPORTINGWAS2010
OF
ELECTRICITY
IN
PART THIS ELECTRICITY IS PART OF REC
REPORTING IN 2011 FOR CT & MD CT & MD 2011 REPORTING YEAR
LOOKING FORWARD
PA CUSTOMERS USED 895 MWH THIS ELECTRICITY WAS PART
OF REC REPORTING IN 2010 PA & NJ REPORTING YEAR THIS ELECTRICITY IS PART OF REC
REPORTING IN 2011 FOR PA & NJ
Viridian's 2011 Sustainability Report will
include REC reporting for electricity
AUG 2010 RECO MARKET LAUNCH served in CT and MD from Jan. 1 to Dec.
JUN 2010 ACE MARKET LAUNCH 31, 2010 and in NJ and PA from June 1,
2010 to May 31, 2011. Our growth has
been significant in these markets. Next
SEP 2010 PEPCO MARKET LAUNCH year's report will provide a detailed
JUL 2009 CL&P MARKET LAUNCH account of the activity for this period. As
MAY 2010 PSEG MARKET LAUNCH a glimpse of what to expect in that report,
JAN 2011 DUQUESNE MARKET LAUNCH we are proud to say that we have already
served more than 24 times the load in those
AUG 2010 JCPL MARKET LAUNCH markets as of the date of publication. (Dec.
17, 2010) That amounts to an incredible
JUL 2009 UI MARKET LAUNCH impact which we will fully report on next year.
FEB 2010 PPL MARKET LAUNCH
JUL 2010 BGE MARKET LAUNCH JAN 2011 PECO MARKET LAUNCH
LOAD TO DATE:
516,029 MWH
VIRIDIAN BEACH CLEAN
VIRIDIAN PURE GREEN PLAN IS
UP IN SANDY HOOK, NJ
CERTIFIED BY GREEN-E ENERGY
CT
PA
FIRST ANNUAL NJ
SUSTAINABILITY MD
MICHAEL FALLQUIST SPEAKS
REPORT PUBLISHED
VIRIDIAN LAUNCHES DIRECT EARTH DAY! BEACH CLEANUP AT GARDEN STATE GREENFEST,
SELLING CHANNEL IN WESTPORT, CT SOMERSET, NJ
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV
2009 2010 2011
30 31

18. AUDIT OF RECS REC PURCHASING CONNECTICUT
2010
PURCHASED STEP 1 CALCULATE ELECTRICITY USAGE FOR CALENDAR YEAR 2009
20,250 MWH
TOTAL FOR ALL
CONNECTICUT: VIRIDIAN RESIDENTAL
AND COMMERCIAL
12% RENEWABLE PORTFOLIO CUSTOMERS IN CT
RESIDENTIAL COMMERCIAL
STANDARD FOR 2009
AS VIRIDIAN’S FOUNDING MARKET, CONNECTICUT STEP 2 DETERMINE REC PURCHASING REQUIREMENTS
REPRESENTED THE BULK OF VIRIDIAN’S
ELECTRICITY LOAD FOR THIS YEAR’S REPORT. CT RPS VOLUNTARY EVERYDAY GREEN
DURING 2009, VIRIDIAN SERVED 20,250 MEGAWATT
HOURS (MWH) OF ELECTRICITY TO CUSTOMERS 12% 8% 20%
2,442 RECS 1,608 RECS 4,050 RECS
IN CONNECTICUT. CONNECTICUT’S STATE RPS
MANDATED THAT ALL ELECTRICITY SUPPLIERS
BUY RECS TO SUPPORT 12% OF THEIR TOTAL
2009 LOAD.
STEP 3 PURCHASE RECS
REC
$$$
RENEWABLE ENERGY GENERATORS
STEP 4 RETIRE RECS
EACH REC IS REPRESENTED BY A UNIQUE SERIAL NUMBER.
ONCE THIS NUMBER HAS BEEN REPORTED AND RETIRED, IT
CAN NEVER BE COUNTED OR USED AGAIN.
32
32 33

19. CLASS
1 CONNECTICUT CLASS I RECS: 6%
FUEL CELL TECHNOLOGY GENER-
ATES POWER SIMILAR TO HOW A
STANDARD BATTERY OPERATES:
WITHOUT ANY COMBUSTION.
FUEL CELL POWER
SOLAR PHOTOVOLTAIC POWER
THE SILICONE MATERIAL PRESENT
CLASS
2 CONNECTICUT CLASS II RECS: 3% IN SOLAR PHOTOVOLTAIC PANELS
TRANSFORMS THE SUNLIGHT INTO
ELECTRICITY RATHER THAN HEAT.
34
34 35

20. CLASS
3 CONNECTICUT CLASS III RECS: 3%
HYDROPOWER
THE DAMMED WATER FLOWS THROUGH
THE INTAKE, INTO A LARGE PIPE (A
PENSTOCK). THIS PIPE FEEDS THE
WATER INTO A TURBINE WHICH THEN
POWERS A GENERATOR.
COMBINED HEAT AND POWER
COMBINED HEAT AND POWER SYSTEMS
(CHP) REFER TO A POWER PLANT THAT
CAN CAPTURE THE HEAT EMITTED IN
THE ELECTRICITY PRODUCTION PROCESS
AND USE IT FOR RESIDENTIAL OR
COMMERCIAL HEATING
36 37

21. CONNECTICUT VOLUNTARY RECS
Viridian CT REC Retirement Report for 2010
STATE OF TYPE OF
RENEWABLE FACILITY QUANTITY CLASSIFICATION REC SERIAL NUMBERS
REC SOURCE RENEWABLE
Batch 268672, # 1 to 431
Batch 268670, # 1 to 75
Connecticut Cabelas 1368 CT Class I
Batch 268671, # 1 to 442
Batch 272910, # 301 to 326
Batch 271426, # 1 to 394
Connecticut Saybrook Point Inn 6 CT Class I Batch 276497, # 1 to 6
Batch 274866, # 1 to 80
New Hampshire Kelley’s Falls 96 CT Class II Batch 274870, # 1 to 14
Batch 272554, # 129 to 130
Batch 274840, # 1 to 50
New Hampshire Mascoma Hydro 311 CT Class II
Batch 274878, # 1 to 261
Vermont Wells River 200 CT Class II Batch 271800, # 1 to 200
Batch 268668, # 1 to 70
Connecticut Branford High School 204 CT Class III Batch 268669, # 1 to 94
Batch 268667, # 81 to 120
Connecticut UCONN Central Utility Plant 404 CT Class III Batch 272457, # 7144 to 7547
Batch 87813, # 644 to 1573
Pennsylvania Lookout Wind Farm 1461 Voluntary Tier I
Batch 87813, # 1693 to 2223
WIND POWER
WIND HYDRO- SOLAR FUEL COMBINED MUNICIPAL
ENERGY ELECTRIC PHOTOVOLTAIC CELL HEAT & POWER SOLID WASTE
AS THE WIND BLOWS PAST THE
TURBINES, ITS SPECIALLY DESIGNED
BLADES “CAPTURE” THE WIND AND
SPIN IN TOW. AS THESE BLADES SPIN, CT 2009 REC SOURCES
WIND ENERGY
THEY ACTIVATE A GEARBOX, WHICH FUEL CELL
SPINS THE GENERATOR WHERE THE HYDROELECTRIC
COMBINED HEAT & POWER
ELECTRICITY IS FINALLY GENERATED. SOLAR PHOTOVOLTAIC
38 39

22. TIER
1
RESOURCE CLASSIFICATION
PENNSYLVANIA TIER I RECS: 2.5%
REC PURCHASING PENNSYLVANIA
RY2010
STEP 1 CALCULATE ELECTRICITY USAGE FOR REPORTING YEAR 2010
895 MWH
TOTAL FOR ALL
VIRIDIAN RESIDENTAL
AND COMMERCIAL
CUSTOMERS IN PA
PENNSYLVANIA: RESIDENTIAL COMMERCIAL
6.7% RENEWABLE PORTFOLIO
STANDARD RY 2010
TIER
STEP 2 DETERMINE REC PURCHASING REQUIREMENTS
2 PENNSYLVANIA TIER II RECS: 4.2%
CT RPS VOLUNTARY EVERYDAY GREEN
6.7% 13.3% 20%
61 RECS 119 RECS 180 RECS
STEP 3 PURCHASE RECS
DURING RY 2010, VIRIDIAN SERVED
895 MEGAWATT HOURS (MWH) OF REC
ELECTRICITY TO CUSTOMERS IN
PENNSYLVANIA. $$$
RENEWABLE ENERGY GENERATORS
STEP 4 RETIRE RECS
EACH REC IS REPRESENTED BY A UNIQUE SERIAL NUMBER.
ONCE THIS NUMBER HAS BEEN REPORTED AND RETIRED, IT
CAN NEVER BE COUNTED OR USED AGAIN.
40
40 41

23. Viridian PA REC Retirement Report for 2010
STATE OF TYPE OF
RENEWABLE FACILITY QUANTITY CLASSIFICATION REC SERIAL NUMBERS
REC SOURCE RENEWABLE
Pennsylvania Lookout Wind Farm 23 PA Tier I Batch 87813, # 501 to 523
Montgomery County
Maryland 38 PA Tier II Batch 56668, # 14081 to 14118
Resource Recovery
Lookout Wind Farm Voluntary
Pennsylvania 119 Batch 87813, # 1574 to 1692
(Green-e©)
WIND HYDRO- SOLAR FUEL COMBINED MUNICIPAL
ENERGY ELECTRIC PHOTOVOLTAIC CELL HEAT & POWER SOLID WASTE
PA RY2010 REC SOURCES
WIND ENERGY
MUNICIPAL SOLID WASTE
42
42 43

24. SEVEN OUR VISION
& OUR PLEDGE
CONTINENTS
IN SEVEN
44
YEARS 45

25. WE MAY NOT HAVE
MICHAEL FALLQUIST AND ROBERT A. MCFADDEN IN BRAZIL
ENDED A VICIOUS
“THERE ARE VERY FEW EXPERIENCES
THAT ARE TRULY LIFE CHANGING CYCLE, BUT AT LEAST
WE’VE STARTED A
AND EYE-OPENING. MY EXPERIENCE
IN BRAZIL COUNTS AS ONE FOR
ME PERSONALLY.”
MICHAEL FALLQUIST
CHIEF EXECUTIVE OFFICER
VIRTUOUS ONE – AND
LEFT THE CONTINENT
BETTER THAN WE
FOUND IT.
46 47

26. WHAT DOES IT ALL MEAN?
THE BEGINNING OF A RIPPLE EFFECT.
EDITORS CONTRIBUTING WRITERS PHOTOGRAPHY DESIGN AND LAYOUT
SPECIAL THANKS TO
CONTACT
48

27. As part of our commitment to sustainability,
this report is printed on Neenah Environment
premium recycled paper, an FSC certified
paper made with 100% post consumer fiber
and is manufactured at an FSC certified facility.