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3. Move Audience Members to Act
• Project: Develop
communications that
align with organizational
strategy, deliver
targeted, quality content
and move audience
members to act
– Draft content
– Establish calendar
– Socialize with key
stakeholders
– Deliver on plan
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4. Invitation: Email Campaign
• Project: Invite
participants to register
for a client’s workshop
– Communicate key
elements
– Generate excitement
– Drive registration
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5. Instruction: Quick Reference Guide
• Project: Create
instructional materials
to facilitate successful
adoption of a new
HRIS, based on the
end-client’s
– Business processes
– Design specifications
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6. Information and Instruction
• Project: Methodology
Documentation
– Create standards for
internal- and external-
facing slide decks and
work-flow documents
– Create new documents
and retro-fit existing
documents to standards
– Provide templates for
creation of new
documents to standards
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7. Information: Content Creation
• Project: Deliver appealing
content that engages readers
and invites participation
– Create content that aligns with
organizational strategy
– Engage with additional content
providers to obtain material
– Oversee and effectively utilize
resources to deliver content
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8. Information: Content Creation
• Project: Create content
that is tailored to a
specific audience’s
– Culture
– History
– Trust level
resulting in targeted
messaging that hooks
the audience
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9. Information: Educate and Entertain
• Project: Create and
deliver a half-day
workshop for the
management team of a
community health clinic
as part of a year-long
series
– Incorporate and reinforce
previous sessions
– Present new information
– Set the stage for the next
sessions
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10. Information: Educate and Entertain
• Project: Create and
deliver a half-day
workshop for the
management team of a
community health clinic
as part of a year-long
series
– Incorporate and reinforce
previous sessions
– Present new information
– Set the stage for the next
sessions
Click the image to view the full slide deck - Please allow time to
load
