This document outlines a 6-phase plan for retailers to survive spikes in traffic: 1. Planning involves creating a performance project team and budget. 2. Scope determines performance targets by understanding customer limits and traffic patterns. 3. Optimization validates performance through testing and repeats until targets are met. 4. Mitigation prepares for failures through redundancy strategies. 5. Preparedness readies the site before and during peak traffic events. 6. Insurance protects systems from complete failure through services like TrafficDefender that ensure 100% uptime.

1. Surviving Spikes in Retail
Surviving Spikes in Retail

2. Performance Experts

3. 



4. 
•
•
•
•
•
•
•
•

5. 

1. Make your site faster – or your money back


2. 100% Uptime through TrafficDefender

6. 



•
Agenda

7. Surviving Spikes in Retail
Peak Performance Plan:
A Best Practice Guide
Andy Still

8. 6 Phase Plan
https://flic.kr/p/nS5mhb

9. https://flic.kr/p/nS5mhb
Phase 1 : Planning

10. Performance doesn’t come for free…
https://flic.kr/p/4PFDoC
It is never too early to start planning..

11. Need dedicated time
https://flic.kr/p/5aiqaC

12. Need the right people dedicated to the task
https://flic.kr/p/nS5mhb

13. Need money
https://flic.kr/p/a2YSa6

14. Phase 1 - Planning
Create a Performance project
• Owner and team
• Budget
• Timescales
• Success criteria
Take-aways

15. https://flic.kr/p/nS5mhb
Phase 2 : Scope

16. https://flic.kr/p/gUC5fA

17. Know your enemy
https://flic.kr/p/4GW3Kp

18. Know your audience
https://flic.kr/p/5g835L

19. Know your limits
https://flic.kr/p/fgoDd5

20. Agree your targets
https://flic.kr/p/53Gxci

21. Phase 2 - Scope

•
•
•

•


Take-aways

22. https://flic.kr/p/nS5mhb
Phase 3 : Optimisation & Validation

23. Test… Optimise… Repeat…
https://flic.kr/p/cXN5kU

24. Phase 3 – Optimisation & Validation








Take-aways

25. https://flic.kr/p/nS5mhb
Phase 4 : Mitigation

26. Prepare for failure
https://flic.kr/p/nS5mhb

27. Phase 4 – Mitigation









Take-aways

28. https://flic.kr/p/nS5mhb
Phase 5 : Preparedness

29. Before the day
https://flic.kr/p/nS5mhb

30. On the day
https://flic.kr/p/nS5mhb

31. During the event…
https://flic.kr/p/nS5mhb

32. Phase 5 – Preparedness










Take-aways

33. https://flic.kr/p/nS5mhb
Phase 6 : Insurance

34. Protect your systems from complete failure…

35. Protect your systems from complete failure…

36. Protect your systems from complete failure…

37. TrafficDefender – How it works

38. Phase 6 – Insurance




Take-aways

39. <shameless plug>
</shameless plug>
http://www.intechnica.co.uk/
web-performance-warrior.aspx

40. 30 day free trial now available
http://www.traffic-defender.co.uk