Within Toronto, there is a constant need for a quality moving service due to the vast amount of individuals who are interested in residing within one of Canada’s largest city’s. Purpose of research project is to identify why consumers will select a moving company, along with the characteristics that they find most useful. The reason why survey was conducted, is to understand what additional services people want to have during the moving process. Are people able to pay additional 50 dollars to have one extra person in crew? Are there any benefits for people renting a truck and doing everything by himself without moving companies? For the business, like moving company, I can distinguish five main stakeholders, such us: Consumers Employees Storage industry Trade associations Government The time period covered by the survey was 18 days, and during that time frame I’ve got 25 survey responses. Each respondent need to respond at least 3 questions, and depends of the answers, next question are subject to change. All questions not necessarily need to be answer, and respondent are able to skip each question. A lot of respondents skipped questions, so I had in result 9 blank responds (25 responds in total, and 9 from 25 deleted before data analyzing). To exclude people, who not interested on Moving services, I decided to ask in first question: “How often, if ever, do you currently need to move from one location to another?” According to the responds to the first question, I can assume that 35,7% of respondents are not interesting in moving services at all. Maybe it’s because my target audience for survey is people in age brake from 35 to 49, but all responses i got from people at the age from 18 to 34 The main idea to conduct this survey is to get more information why, how, when and why people are choosing moving services instead of renting a truck, or ask friends for help with the moving processes According to the answers, 44,4% of people still prefer to ask friends for help with moving. On next question, where participants were asked to describe in few sentences why it’s better to ask for help friends, rather to find moving company, we’ve got next answers: I think it is more trustful and it is not hard to move if we plan better! Cheaper, friends make it fun That’s the word cloud, which was generated from the responds Based on answers, I can assume, that people looking for a best service. Customers looking for a company, which they can trust. Price is also a very important aspect. I also noticed, that few of respondents mentioned “planning the moving” words in feedback. It is silly to deny, that moving to a new place is always difficult from several points: physical need to pack, unpack, organize, create an inventory etc. All those processes taking too much energy, so no one like that exhausted process emotional you need to live your house or apartments, where you spend part of your

1. moving services
to use or not to use?
Internet Market Research - final presentation

2. Introduction
Toronto moving services
Within Toronto, there is a constant need for a quality
moving service due to the vast amount of individuals
who are interested in residing within one of Canada’s
largest city’s.
Background
01

3. why consumers will select a moving company, along with
the characteristics that they find most useful
Purpose
of research
To identify
02

4. To understand what additional services people want to have during the moving process.
Mision
of the survey
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adipiscing elit. Praesent sodales odio
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elit.”
03
“The customer
experience is the
next competitive
battleground.
~ Jerry Gregoire”

5. Stakeholders
04
Consumers
à
Consumers
Emploees
Storage Industry
Government Trade associations

6. Including starting and
ending days
Days
18
Conducted
online
Depends of the answer,
questions are changable
questions
3-
14
25 responds
05
no necessarily
need to be
answered

7. 06
How often, if ever, do you currently need to move from one location to another?”

8. 07
What is your age?
Respondents at the
age from
18 to 34
Target audience at
the age from 35 to
49

9. 08
If you need to move, what you will chose?

10. 09
Describe in few sentences why you better to ask for help your friends, rather to find
moving company.

11. Moving problems
moving to a new place is always difficult from several points
pack, unpack, organize heavy boxes
and furniture.
Physical
10

12. need to live your house or apartments,
where you spend part of your life
Emotional
11

13. we need to spend few days before and
few days after to pack/unpack the items
Time consuming
12

14. 13
How you decide, which moving company to chose?

15. 14
Chose from services below, which are important for you

16. 15
How important is price to you when choosing moving company?

17. Confirmation script
automatically sent the conirmation letter, each time, when survey was filled
16

18. 17
Conclusion

19. Thank For Watching
18

20. 416.880.5436
www.ruslan-useinov.com
Facebook.com/ruslan.useinov.21
ruseinov@myseneca.ca
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Contact me
Image credits
● http://www.mortgageiq.co.uk/img/moving_header.jpg
● http://learningarenas.com/wp-content/uploads/2014/08/selecting-moving-
companies.jpg
● http://www.rmmcarpetcleaning.com.au/images/vacates-clean.jpg
● http://img3.cache.netease.com/photo/0096/2013-08-23/96VU7TUA52LM0096.JPG
● http://www.totalmovemanagement.ca/wp-content/uploads/2014/07/moving-stress-
man-covered-in-cardboard-boxes.jpg
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