The document describes the results of a survey on media habits conducted by Annabel Scholfield. The survey included questions about TV watching, gaming, cinema attendance, music listening, internet and social media usage. It reports the responses from 5 individuals - Freddie (male, under 20), Rosa (female, under 16), Alex (female, 50+), and Alish (42). Their answers provided insights into how their media consumption habits have changed over time and differed based on age and gender.

1. SURVEY ON MEDIA HABITS
Annabel Scholfield

2. Survey
• I put together some questions that I thought
would help me find out the media habits of
different people: Taking into account their age
group and gender.

3. Questions included:
1 - Do you spend more/less time watching TV than 10 years ago and why?
2 - How has your experience of gaming changed?
3 - Do you go to see films in the cinema more/less?
4 - How often do you go to the cinema?
•
•
•
•
Once a year
Once a month
2-5 times a month
5+ a month
5 - Do you spend more or less time on music?
6 - How many TV shows do you watch?
• 0-4
• 5-8
• 8+
7 - How many hours do you spend on the internet a day?
•
•
•
•
0-2
3-6
6-10
10+
8 - What social media do you find most useful? (e.g. twitter, facebook, youtube, tumblr etc)
9 - What is your favourite platform to access social media? (e.g. mobile, tablet, computer/laptop, xbox/playstation/wii etc)
10 - Do you prefer to buy things online or go out and buy them in shops?

4. RESULTS

5. Freddie – Male/under 20s (17)
1 - Do you spend more/less time watching TV than 10 years ago and why?
Less
2 - How has your experience of gaming changed?
Don’t game that much
3 - Do you go to see films in the cinema more/less?
More
4 - How often do you go to the cinema?
2-5 times a month
5 - Do you spend more or less time on music?
More time now than before

6. 6 - How many TV shows do you watch?
0-4
7 - How many hours do you spend on the internet a day?
10+
8 - What social media do you find most useful?
Facebook
9 - What is your favourite platform to access social media?
Mobile and computer/laptop
10 - Do you prefer to buy things online or go out and buy them in shops?
Online

7. Rosa – Female/under 16s (14)
1 - Do you spend more/less time watching TV than 10 years ago and why?
“I DON’T SPEND SO MUCH TIME WATCHING TV FROM MY TV BUT I WATCH TV SHOWS
ALL THE TIME ON MY IPAD AND LAPTOP.”
2 - How has your experience of gaming changed?
“Don’t really game as much anymore apart from occasional games on iPad”
3 - Do you go to see films in the cinema more/less?
“More – I’m older so I have more of an interest and I can also see more (12 rated &15
rated)
4 - How often do you go to the cinema?
2-5 times a month
5 - Do you spend more or less time on music?
“More – I’ve listened to music all my life but as I’ve grown up my taste has
changed/matured”

8. 6 - How many TV shows do you watch?
0-4
7 - How many hours do you spend on the internet a day?
3-6 (week days as I have school)
6-10 (weekends)
8 - What social media do you find most useful?
Instagram
9 - What is your favourite platform to access social media/Internet?
Tablet: For Instagram, Twitter, Facebook
Computer/Laptop: Online shopping
10 - Do you prefer to buy things online or go out and buy them in shops?
In shops – You can try things on/see what it looks like in real life

9. Alex – Female/50+
1 - Do you spend more/less time watching TV than 10 years ago and
why?
“The same – Habits haven’t changed”
2 - How has your experience of gaming changed?
“Haven’t ever been much of a gamer – not much experience”
3 - Do you go to see films in the cinema more/less?
“More – my children are older and it’s a good family outing”
4 - How often do you go to the cinema?
2-5 times a month
5 - Do you spend more or less time on music?
“More – for the same reason as question 3”

10. 6 - How many TV shows do you watch?
8+
7 - How many hours do you spend on the internet a day?
3-6
8 - What social media do you find most useful?
Yahoo Mail
9 - What is your favourite platform to access social media?
Laptop
10 - Do you prefer to buy things online or go out and buy
them in shops?
Online

11. Alish - 42
1 - Do you spend more/less time watching TV than 10 years ago and why?
The same – Only watch TV from 9 onwards (downtime)
2 - How has your experience of gaming changed?
Yes – I use it now (Iphone – easier)
3 - Do you go to see films in the cinema more/less?
Less
4 - How often do you go to the cinema?
2-5 times a year
5 - Do you spend more or less time on music?
more

12. 6 - How many TV shows do you watch?
0-4
7 - How many hours do you spend on the internet a day?
2-3
8 - What social media do you find most useful? (e.g.
twitter, facebook, youtube, tumblr etc) facebook
9 - What is your favourite platform to access social media? Mobile
and laptop
10 - Do you prefer to buy things online or go out and buy them in
shops?
both