This document provides an introduction to supporting looked after children in educational settings. It explores key issues such as the educational outcomes and needs of looked after children. It also examines the roles and responsibilities of designated teachers and best practices for supporting looked after learners, such as using pupil premium funds effectively and addressing mental health needs. The goal is to promote the educational achievement and well-being of looked after children.
East Gainesville Development Corporation realized their name, slogan and overall communication plans needed to be rebranded. This 70-page document includes a more modern approach to maximum exposure.
The social media strategy document outlines Airbnb's plan to improve engagement and increase returning users in 2017. Key objectives include sharing more user-generated content to tell stories and boost credibility, as well as encouraging interactions through contests and influencer partnerships. The strategy identifies Instagram and Facebook as the top performing channels and provides roles, policies, and response plans for social media management. Progress will be measured through analytics on engagement, traffic sources, and sentiment analysis on social media interactions.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
Kristina Halvorson defines content strategy as planning for the creation, delivery, and governance of useful, usable content. She discusses how content strategy has evolved since she first wrote about it in 2009. Content strategy involves considering substance, structure, workflow, and governance of content. It defines what efforts will be focused on and sets boundaries for what will and will not be done. A content strategy is the path to meeting goals and priorities what content initiatives will and will not be pursued. The content strategy process involves assessment, analysis, architecture, implementation, and maintenance.
Partnership Marketing is an international creative agency specializing in partnership marketing. They create brand partnerships, loyalty programs, sales promotions, and rewards platforms to engage new customers and optimize existing customer value. Partnership Marketing maximizes their global brand network to develop tailored partnership marketing solutions for clients. They identify synergistic brand partners, negotiate deals, and ensure results measurement to provide cost-effective growth opportunities and customer loyalty benefits for clients.
The document discusses various aspects of the creative process in advertising including defining creative strategy and tactics, perspectives on creativity, common creative processes, inputs to the creative process, developing advertising campaigns and slogans, finding major selling ideas through unique selling propositions, brand imaging, inherent drama, and positioning. It also provides examples of long-running advertising campaigns and evaluates Burger King's shifting slogans over the years.
Strategic Management document for Airbnb submitted by Group 3.
Airbnb's vision is to create a world where people can belong anywhere. Their mission is to help people live in places instead of just traveling to them. A PESTLE analysis identifies political, economic, social, technological, legal and environmental factors impacting Airbnb. Competitors include HomeAway, FlipKey, and OneFineStay. Airbnb follows a holacratic structure and offers affiliate programs. Recommendations include adding transportation and tour packages to develop new product lines that match customer needs.
East Gainesville Development Corporation realized their name, slogan and overall communication plans needed to be rebranded. This 70-page document includes a more modern approach to maximum exposure.
The social media strategy document outlines Airbnb's plan to improve engagement and increase returning users in 2017. Key objectives include sharing more user-generated content to tell stories and boost credibility, as well as encouraging interactions through contests and influencer partnerships. The strategy identifies Instagram and Facebook as the top performing channels and provides roles, policies, and response plans for social media management. Progress will be measured through analytics on engagement, traffic sources, and sentiment analysis on social media interactions.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
Kristina Halvorson defines content strategy as planning for the creation, delivery, and governance of useful, usable content. She discusses how content strategy has evolved since she first wrote about it in 2009. Content strategy involves considering substance, structure, workflow, and governance of content. It defines what efforts will be focused on and sets boundaries for what will and will not be done. A content strategy is the path to meeting goals and priorities what content initiatives will and will not be pursued. The content strategy process involves assessment, analysis, architecture, implementation, and maintenance.
Partnership Marketing is an international creative agency specializing in partnership marketing. They create brand partnerships, loyalty programs, sales promotions, and rewards platforms to engage new customers and optimize existing customer value. Partnership Marketing maximizes their global brand network to develop tailored partnership marketing solutions for clients. They identify synergistic brand partners, negotiate deals, and ensure results measurement to provide cost-effective growth opportunities and customer loyalty benefits for clients.
The document discusses various aspects of the creative process in advertising including defining creative strategy and tactics, perspectives on creativity, common creative processes, inputs to the creative process, developing advertising campaigns and slogans, finding major selling ideas through unique selling propositions, brand imaging, inherent drama, and positioning. It also provides examples of long-running advertising campaigns and evaluates Burger King's shifting slogans over the years.
Strategic Management document for Airbnb submitted by Group 3.
Airbnb's vision is to create a world where people can belong anywhere. Their mission is to help people live in places instead of just traveling to them. A PESTLE analysis identifies political, economic, social, technological, legal and environmental factors impacting Airbnb. Competitors include HomeAway, FlipKey, and OneFineStay. Airbnb follows a holacratic structure and offers affiliate programs. Recommendations include adding transportation and tour packages to develop new product lines that match customer needs.
Airbnb operates as an extended enterprise by connecting hosts and travelers through an online platform. It displays elements of both lean and agile operational philosophies. As a global platform with over 1 million listings, Airbnb's core competencies include a large user base and tested product, though it also faces some legal risks. Both suppliers and consumers have access to real-time data and an emphasis is placed on efficiency rather than long-term relationships. While governance aims to meet supplier needs, some centralized control exists. Overall, Airbnb most closely resembles an extended enterprise model.
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
The marketing plan aims to expand Airbnb's website and mobile applications to offer more travel features to meet the needs of its global clientele. It proposes an advertising budget of $405,730 and additional investments totaling $2,350,000. A six-month marketing campaign from January to June 2014 will use banner ads, direct mail, airport banners, and increased social media presence on platforms like Facebook and blogs. The goals are to increase brand awareness, recruit more hosts, and boost online bookings. Metrics like consumer feedback and employee satisfaction will be used to evaluate the campaign's effectiveness.
Propuesta diseño para redes sociales para "En Copa de Balon"WiduDesign
El documento propone tres pilares para el marketing de una marca de vinos: 1) Crear experiencias basadas en la oferta de productos y servicios, destacando las características de los vinos y ambientes ideales para su consumo. 2) Proporcionar recomendaciones sobre enología, gastronomía y neurogastronomía para acompañar a los clientes. 3) Ofrecer valor agregado a los clientes al destacar los beneficios de formar parte de la comunidad de la marca, como ofertas especiales y herramientas como el e-commerce
The document announces a Hubspot workshop on content creation to be held on January 18th and hosted by Chuck Chaoke. It discusses how content is essential for inbound marketing and how creating the right content for target customers can attract prospects and keep them engaged. The document also provides examples of what constitutes content and presents a brand model outlining various benefits, personality traits, and positioning that can be communicated through content.
The document discusses the key aspects of advertising campaign management. It covers 1) conducting a communication market analysis including competitive, target market, and media analyses, 2) defining communication objectives such as building brand image or persuading, 3) establishing a communications budget and allocating funds based on objectives and reach/frequency goals, and 4) selecting appropriate media and developing a creative brief to guide message design and ad development.
The document discusses an autonomous mowing and agricultural weeding system using GPS and laser guidance. It estimates the total market for mowing at $470 million/year and weeding at $500 million/year. Key assumptions are that the technology is ready, the system costs less than labor, and there are no legal constraints. It proposes reducing operating costs through labor reduction, better asset utilization, and improved performance. Customers would value reducing costs. The business model would be tested through customer interviews and demonstrations.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
This document summarizes a presentation by Simon-Kucher & Partners, a global pricing consultancy, on achieving pricing excellence. It discusses how companies can increase profits by optimizing their pricing through value strategy, value pricing, and value selling. It provides examples of how to set value-based prices, bundle offerings, and equip salesforces. The document also outlines Simon-Kucher's typical project approach to help clients develop pricing solutions through status quo analysis, solution development, and implementation preparation.
This document outlines Starbucks' 2016 social media strategy and objectives. The strategy focuses on increasing engagement and driving more traffic to the website. Key objectives include increasing Instagram followers by 12 million and unique website visitors from social platforms by 40% within 6 months. The strategy identifies Facebook, Twitter, and Instagram as the most important social networks and establishes goals for increasing content creation and engagement across platforms. It also includes competitive analysis, roles and responsibilities, and a plan to measure and report on results.
The document analyzes Airbnb's business model using several frameworks. A SWOT analysis finds strengths in Airbnb's lower prices and unique experiences, but weaknesses in reliance on hosts and safety issues. Porter's five forces sees low threat of new entry but high threat of substitution. The business model canvas outlines Airbnb's customers, value propositions, and revenue streams from hosts and guests. A blue ocean strategy canvas explores creating value in new market spaces through the ERRC grid of eliminating, reducing, raising, and creating elements.
This document discusses different types of advertising strategies. It defines strategy and tactic, and outlines three main types of message strategies: cognitive, affective, and conative. Cognitive strategies use rational arguments to promote product attributes or benefits, and include generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. Affective strategies aim to create positive brand feelings. Conative strategies directly encourage consumer responses like coupon redemption or quick purchases.
This document provides an overview of the peer-to-peer accommodation marketplace Airbnb. It discusses how collaborative consumption allows people to share access to goods and services rather than individual ownership. Airbnb allows people to list, discover, and book unique accommodations around the world. The process for booking is described in a few steps. Benefits include reduced costs and carbon footprint as well as positive social interactions. Safety concerns are mentioned regarding guarantees for guests and hosts. Airbnb aims to provide a more personal travel experience compared to hotels.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
Brand and Corporate Identity Management pdfFaakor Agyekum
The training focuses on determining the difference between a brand and corporate identity. Participants are led to recognize the need for branding especially in the service industry as well as identify what can be branded. The training also discusses challenges associated with the branding of services and identifies a simple approach to branding and managing the corporate identity of a firm
Early forms of advertising date back 3,000 years, found in ancient Egypt and Babylon where symbols indicated businesses. In ancient civilizations where trade developed, written communications and signs served as predecessors to modern trademarks. Advertising expanded in the 15th-18th centuries with printed books, calendars, newspapers allowing unlimited copying. The 19th century brought lithography, photography, and tone blocks from photos. Advertising in the Philippines grew after WWII, with earliest traders using crude forms and radio/TV becoming major media in the 1950s-60s. Advertising works by appealing to desires and needs to motivate purchase behavior for satisfaction.
Cloud customer journey and customer success managementOmid Razavi
This document discusses cloud customer journey and success management. It begins by outlining the traditional siloed services model and how cloud customers now expect a more holistic approach. It then presents a cloud customer services framework that aligns supplier actions like support, success management, education and community with customer needs. Finally, it introduces the cloud customer journey as a four stage process covering value definition, delivery, realization and validation to drive customer success and growth.
This document provides an introduction to positive discipline for teachers. It discusses the objectives of supporting teachers to use positive discipline daily with learners. Positive discipline is based on children's rights and helps fulfill goals like access to quality education and protection from violence. Positive discipline involves warmth, structure, problem solving and setting long-term goals. It is focused on understanding rather than obedience. The document provides examples of using positive discipline when teachers feel stressed or lose control with learners.
A perenting programme for parents with learning disabilities and/or difficultiesBASPCAN
The document provides information about the Mellow Futures parenting programme for parents with learning disabilities and/or difficulties. It was piloted in two sites in the UK from 2012-2015. The programme aims to support parents by providing early intervention services and increasing community support. It involves parenting courses, mentoring support, and evaluating the impact on children's outcomes, parent well-being, and local service provision. Evaluation of the programme found it increased parents' confidence and understanding of child development, though some adaptations were needed. Referrers also reported positive impacts, but the complex needs of families meant ongoing support was still required.
Airbnb operates as an extended enterprise by connecting hosts and travelers through an online platform. It displays elements of both lean and agile operational philosophies. As a global platform with over 1 million listings, Airbnb's core competencies include a large user base and tested product, though it also faces some legal risks. Both suppliers and consumers have access to real-time data and an emphasis is placed on efficiency rather than long-term relationships. While governance aims to meet supplier needs, some centralized control exists. Overall, Airbnb most closely resembles an extended enterprise model.
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
The marketing plan aims to expand Airbnb's website and mobile applications to offer more travel features to meet the needs of its global clientele. It proposes an advertising budget of $405,730 and additional investments totaling $2,350,000. A six-month marketing campaign from January to June 2014 will use banner ads, direct mail, airport banners, and increased social media presence on platforms like Facebook and blogs. The goals are to increase brand awareness, recruit more hosts, and boost online bookings. Metrics like consumer feedback and employee satisfaction will be used to evaluate the campaign's effectiveness.
Propuesta diseño para redes sociales para "En Copa de Balon"WiduDesign
El documento propone tres pilares para el marketing de una marca de vinos: 1) Crear experiencias basadas en la oferta de productos y servicios, destacando las características de los vinos y ambientes ideales para su consumo. 2) Proporcionar recomendaciones sobre enología, gastronomía y neurogastronomía para acompañar a los clientes. 3) Ofrecer valor agregado a los clientes al destacar los beneficios de formar parte de la comunidad de la marca, como ofertas especiales y herramientas como el e-commerce
The document announces a Hubspot workshop on content creation to be held on January 18th and hosted by Chuck Chaoke. It discusses how content is essential for inbound marketing and how creating the right content for target customers can attract prospects and keep them engaged. The document also provides examples of what constitutes content and presents a brand model outlining various benefits, personality traits, and positioning that can be communicated through content.
The document discusses the key aspects of advertising campaign management. It covers 1) conducting a communication market analysis including competitive, target market, and media analyses, 2) defining communication objectives such as building brand image or persuading, 3) establishing a communications budget and allocating funds based on objectives and reach/frequency goals, and 4) selecting appropriate media and developing a creative brief to guide message design and ad development.
The document discusses an autonomous mowing and agricultural weeding system using GPS and laser guidance. It estimates the total market for mowing at $470 million/year and weeding at $500 million/year. Key assumptions are that the technology is ready, the system costs less than labor, and there are no legal constraints. It proposes reducing operating costs through labor reduction, better asset utilization, and improved performance. Customers would value reducing costs. The business model would be tested through customer interviews and demonstrations.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
This document summarizes a presentation by Simon-Kucher & Partners, a global pricing consultancy, on achieving pricing excellence. It discusses how companies can increase profits by optimizing their pricing through value strategy, value pricing, and value selling. It provides examples of how to set value-based prices, bundle offerings, and equip salesforces. The document also outlines Simon-Kucher's typical project approach to help clients develop pricing solutions through status quo analysis, solution development, and implementation preparation.
This document outlines Starbucks' 2016 social media strategy and objectives. The strategy focuses on increasing engagement and driving more traffic to the website. Key objectives include increasing Instagram followers by 12 million and unique website visitors from social platforms by 40% within 6 months. The strategy identifies Facebook, Twitter, and Instagram as the most important social networks and establishes goals for increasing content creation and engagement across platforms. It also includes competitive analysis, roles and responsibilities, and a plan to measure and report on results.
The document analyzes Airbnb's business model using several frameworks. A SWOT analysis finds strengths in Airbnb's lower prices and unique experiences, but weaknesses in reliance on hosts and safety issues. Porter's five forces sees low threat of new entry but high threat of substitution. The business model canvas outlines Airbnb's customers, value propositions, and revenue streams from hosts and guests. A blue ocean strategy canvas explores creating value in new market spaces through the ERRC grid of eliminating, reducing, raising, and creating elements.
This document discusses different types of advertising strategies. It defines strategy and tactic, and outlines three main types of message strategies: cognitive, affective, and conative. Cognitive strategies use rational arguments to promote product attributes or benefits, and include generic messages, preemptive messages, unique selling propositions, hyperbole, and comparative advertisements. Affective strategies aim to create positive brand feelings. Conative strategies directly encourage consumer responses like coupon redemption or quick purchases.
This document provides an overview of the peer-to-peer accommodation marketplace Airbnb. It discusses how collaborative consumption allows people to share access to goods and services rather than individual ownership. Airbnb allows people to list, discover, and book unique accommodations around the world. The process for booking is described in a few steps. Benefits include reduced costs and carbon footprint as well as positive social interactions. Safety concerns are mentioned regarding guarantees for guests and hosts. Airbnb aims to provide a more personal travel experience compared to hotels.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
Brand and Corporate Identity Management pdfFaakor Agyekum
The training focuses on determining the difference between a brand and corporate identity. Participants are led to recognize the need for branding especially in the service industry as well as identify what can be branded. The training also discusses challenges associated with the branding of services and identifies a simple approach to branding and managing the corporate identity of a firm
Early forms of advertising date back 3,000 years, found in ancient Egypt and Babylon where symbols indicated businesses. In ancient civilizations where trade developed, written communications and signs served as predecessors to modern trademarks. Advertising expanded in the 15th-18th centuries with printed books, calendars, newspapers allowing unlimited copying. The 19th century brought lithography, photography, and tone blocks from photos. Advertising in the Philippines grew after WWII, with earliest traders using crude forms and radio/TV becoming major media in the 1950s-60s. Advertising works by appealing to desires and needs to motivate purchase behavior for satisfaction.
Cloud customer journey and customer success managementOmid Razavi
This document discusses cloud customer journey and success management. It begins by outlining the traditional siloed services model and how cloud customers now expect a more holistic approach. It then presents a cloud customer services framework that aligns supplier actions like support, success management, education and community with customer needs. Finally, it introduces the cloud customer journey as a four stage process covering value definition, delivery, realization and validation to drive customer success and growth.
This document provides an introduction to positive discipline for teachers. It discusses the objectives of supporting teachers to use positive discipline daily with learners. Positive discipline is based on children's rights and helps fulfill goals like access to quality education and protection from violence. Positive discipline involves warmth, structure, problem solving and setting long-term goals. It is focused on understanding rather than obedience. The document provides examples of using positive discipline when teachers feel stressed or lose control with learners.
A perenting programme for parents with learning disabilities and/or difficultiesBASPCAN
The document provides information about the Mellow Futures parenting programme for parents with learning disabilities and/or difficulties. It was piloted in two sites in the UK from 2012-2015. The programme aims to support parents by providing early intervention services and increasing community support. It involves parenting courses, mentoring support, and evaluating the impact on children's outcomes, parent well-being, and local service provision. Evaluation of the programme found it increased parents' confidence and understanding of child development, though some adaptations were needed. Referrers also reported positive impacts, but the complex needs of families meant ongoing support was still required.
This document provides an overview of the objectives and content covered in the first session of a Positive Discipline training for teachers. The session objectives are to understand how violence acts as a barrier to learning and to learn how to use Positive Discipline approaches to support children's learning. The document discusses teachers' experiences with both positive and negative feelings in their work. It also covers why Positive Discipline is important by reviewing research on the impacts of violence on children and the rights of the child. Positive Discipline is positioned as a rights-based, constructive alternative to punishment that supports children's development and education.
PresEd 19: Chapter 4 (Implementing Early Childhood Programs: Applying to Prac...CarloAlmanzor1
This shows information about the different programs that we can apply in teaching field. This includes the different features of each program: How they alike and differ to one another.
The document discusses the impact of marital conflict on children, including when destructive conflict tactics like physical aggression, insults, or hostility are used in front of children. While parents may try to shield children, research finds children are usually present for domestic disputes. Witnessing certain types of conflict can negatively impact children's development. The document advocates for constructive conflict resolution like calm discussion and compromise when children are present. As youth professionals, we must be aware that conflict children witness at home can short and long-term effects, so promoting healthy relationships is important.
This document discusses group education programs for various types of atypical families, including expectant parents, unmarried mothers, parents of special needs or disabled children, families dealing with emotional/behavioral issues, adoptive parents, foster parents, and single parents. It outlines the goals of these programs, which generally aim to provide information, support, and skills to help parents understand their child's needs and build self-awareness as they navigate the challenges of parenting in non-traditional family situations.
This document discusses several key aspects of early childhood education models and programs. It begins by outlining some important focus questions about models of early childhood education, their basic features, and how to select a program. It then provides an overview of different early childhood programs, including their main features and theoretical bases. Examples discussed include HighScope, Reggio Emilia, Head Start, Montessori, and various types of child care. The document also outlines the positive impacts of high-quality early education programs. In the end, it provides more detail on the constructivist approach and basic principles of the HighScope model.
The essence of quality childcare…when a teacher recogn.docxmehek4
The essence of quality childcare…
when a teacher recognizes and accepts
where a child is
academically, socially and culturally
and teaches them through play
allowing them to engage in learning.
Quality Care Overview
What does QUALITY mean?
• How good or bad something is
• A characteristic or feature that someone or
something has
• Something that can be noticed as a part of a
person or thing
• A high level of value or excellence
Why is Quality Childcare
important?
What is Quality Childcare?
We will emphasize a high level of
value or excellence in maintaining
standards, best practices and
attitudes that support the
development of children in our care.
The state regulates quality based on the following aspect:
• Ratio: The number of children per adult in a home or classroom
• Group Size: The total number of children
• Health: Policies and practices around illness, immunization, nutrition,
cleanliness, and preventing the spread of germs
• Safety: Practices to make sure the environment is safe, both indoors
and outdoors. This includes practices around First Aid and Infant and
Child CPR training for staff, fire precautions, criminal background
checks
• Training, education and experience of the provider: Assures that
providers are knowledgeable in child development and other related
topics
Quality care is more than
just following regulations,
it is embracing the
individual, developmental, and academic
needs of children;
meanwhile respecting parents as their
primary educators.
Research has shown that building positive relationships with
children and their families, plus providing safe developmentally
appropriate learning environments produces long lasting
positive effects on children’s cognitive and social development.
This includes:
developmentally appropriate curriculum
knowledgeable and well-trained teachers
comprehensive services that support the health, nutrition and
social well-being, in an environment that respects and supports
diversity
Employing effective practices in the
following stages of quality care
are essential for
every early childhood teacher.
Stages of Development
Children grow and develop at different rates. While their
pathways through childhood differ, most pass a set of
predictable milestones along the way.
The information presented here offers a map that can
help you follow a child's journey.
The map divides the developmental milestones
into four areas:
Physical Development
From the start, babies want to explore their
world. As they grow, children's determination to
master movement, balance, and fine-motor skills
remains intense.
Social and Emotional
Social and emotional milestones are often harder to
pinpoint than signs of physical development. This area
emphasizes many skills that increase self-awareness
and self-regulation. Research shows that social skills
and emotional development (ref lected in the ability to
pay at ...
This document discusses corporate parenting in education in Scotland. It begins by outlining the Scottish government's vision of corporate parenting, which is for all services to work together to promote the interests and rights of looked-after children. It then explains that corporate parenting duties were established by law in 2014, requiring formal partnerships between all services responsible for looked-after children. The duties include developing and reviewing corporate parenting plans. The document poses questions for educators about how corporate parenting affects their work and partnerships. It emphasizes that closing achievement gaps for disadvantaged children is a priority that requires targeted interventions and a focus on improving teaching quality, leadership, family engagement, and children's wellbeing.
This document discusses school-based mental health and the role of school social workers. It notes that 20-33% of students experience mental health issues that impact their education. School social workers take an ecological perspective, addressing individual, family, school and community factors. Their roles include assessments, counseling, case management, consultation and developing multi-tiered systems of support. The goals are to identify and reduce barriers to learning, support student mental health and success, and provide professional development to reduce staff burnout. Outcomes include improved academic performance, behavior, engagement and emotional well-being as well as decreased disciplinary issues, absenteeism and dropout rates.
This document discusses teenage pregnancy among school learners in South Africa. It identifies several key causes of teenage pregnancy, including lack of knowledge about sexuality, peer pressure, media influence, absenteeism from school, and poor school performance. To address this issue, the document proposes a strategy to launch educational programs in schools involving parents, health professionals, community leaders and NGOs. These programs will provide information to students and parents about pregnancy prevention, contraceptive use, and the effects of teenage pregnancy. Progress will be evaluated through student surveys about the impact of the awareness campaigns.
The document provides biographical information about Angela Searcy, who has over 20 years of experience in education and specialized training in neurosciences. She is the owner of Simple Solutions Educational Services and works as an educational consultant, professor, and speaker. The document discusses her expertise in developing behavior modification programs and professional development related to adult learning and neuroscience research.
This document discusses developmentally appropriate practice (DAP) in early childhood education. It defines DAP as programs that contribute to children's development based on goals for children's present and future lives. When creating learning environments, DAP considers what is known about child development, individual children, and their social and cultural contexts. The document also discusses creating environments that support learning across domains for children of varying ages from infancy through the primary grades.
2022 Meadowside School SEN Information ReportCarolynHughes18
This document provides answers to frequently asked questions about Meadowside School. It discusses how the school supports students with special educational needs, including through specialized staff training, individualized learning plans, and extra support. It also details how the school evaluates student progress, facilitates inclusion, and works with outside experts and families on student well-being and transitions.
The document summarizes a parent engagement event about developing the local offer for children with special educational needs. It includes an agenda for the day with presentations and workshops. The presentations discuss what parents want from communication and information, examples of successful local offers, and what interventions work for different needs. The workshops gather parent input on improving outcomes and how to design the local offer website.
Corporate parenting from care to adulthood: messages from researchCELCIS
This document summarizes key findings from international research on factors that help young people who were in care to do well in adulthood. It discusses the importance of stability in care placements, success in school, leaving care later, and receiving support into adulthood. It also addresses challenges like placement instability, mental health issues, poor school outcomes, and leaving care too early. The presentation outlines policies and practices to promote stability, education, later transitions from care, and continued support to help more young people succeed. It emphasizes involving young people in decisions and promoting resilience through corporate parenting approaches.
The document discusses strategies to support disadvantaged students. It notes that consistent high-quality teaching, a focus on literacy and numeracy skills, targeted interventions monitored through data, and deploying effective staff are important. Individual barriers must be identified early and transition from primary school should address skills gaps. Disadvantaged students should have high profiles, opportunities to develop aspirations, and advice on pathways. Effective parent links should also be established. Funding must be strategically coordinated. There is no single solution and a range of evidence-based strategies tailored to individual schools and students are needed.
This document provides questions to consider when evaluating after-school programs for children. It addresses factors such as staffing levels and qualifications, safety procedures, how staff promote social-emotional well-being, the types of activities offered and opportunities for youth engagement. Other items to observe include whether staff greet children by name and provide parents with information about their child's experience in the program. The goal is to identify high-quality programs that are well-staffed, provide training to employees, keep children safe and help support their social and emotional development through engaging activities.
This document discusses helicopter parenting and its effects on adolescent development. It defines helicopter parenting as overly involved parenting that is developmentally inappropriate and prevents adolescents from developing autonomy and independence. While helicopter parenting may provide some benefits like safety and support, it can also lead to decreased self-efficacy, problem-solving skills, and well-being in adolescents. The document promotes allowing appropriate risk-taking and independence in adolescents to support their development in accordance with Erikson's theory of psychosocial development. It provides strategies for healthcare providers to assess helicopter parenting and promote autonomy through family interventions.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
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2. This course aims to…
• Explore the issues relating to Looked After
Children and their educational outcomes.
• Provide guidance on the role of the
Designated Teacher within the school and
beyond
• Explore best practice when working with
Looked After Children.
Guidance document; The designated teacher for looked
after and previously looked after children. (DfE 2018)
2Supporting Looked After Learners
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3. Course Contents
4 Exploring the Issues
9 Review of Statutory Guidance
11 Narrowing the Gap – National Policy
13 Roles and Responsibilities
15 Exploring Best Practice
24 Review
3Supporting Looked After Learners
Image by Gov.UK)Image by Gov.UK
5. Exploring the issues
The Premise
“our goals for children in care should be exactly the
same as our goals for our own children: we want their
childhoods to be secure, healthy and enjoyable – rich
and valuable in themselves as well as providing stable
foundations for the rest of their lives”
Foreword to Care Matters
The concern
Every child requires love, care and stability when they
are growing up, but not all children are fortunate enough
to have a loving family which is capable of providing this
support. Children in care are frequently in greater need,
but paradoxically less likely to receive the help they
require.
5Supporting Looked After Learners
Image by Photographer's Name (Credit in black type) or
Image by Photographer's Name (Credit in white type)
Image by Gov.UK
6. National Context
• At 31 March 2017 there were 72,670 looked after children, an increase of 3% on
2016.
• 25% of looked after children achieved the expected level in English (Reading, Writing
& SPaG) and Maths at KS2 compared with 54% of all children.
• 17.5% of looked after children achieved a pass in English and Maths at GCSE level
compared with 58.8% of all children.
• 23% of the prison population has spent time in care
• 45% of children in care are assessed as having a mental health disorder.
• 29% of looked after children are not in education, employment or training by the age
of 19, compared with 13% of all young people.
• 57.3% of looked after children had a special educational need compared with 14.4%
of all children. (27% of looked after children also had an EHCP)
6Supporting Looked After Learners
7. The question
Would this be good enough for
our own children?
7Supporting Looked After Learners
8. Five key reasons why
looked after children
underachieve in education
1. Their lives are characterised by instability.
2. They spend too much time out of school.
3. They do not have sufficient help with their
education if they fall behind.
4. Primary carers are not expected or equipped to
provide sufficient support and encouragement for
learning and development.
5. They have unmet emotional, mental and physical
health needs that impact on their education.
8Supporting Looked After Learners
Image by Gov.UK
10. Statutory Guidance
The designated teacher for looked-after and
previously looked-after children
DfE 2018
Useful Acronyms:
PEP = Personal Education Plan
VSH = Virtual School Head
DT = Designated Teacher
10Supporting Looked After Learners
Image by Photographer's Name (Credit in black type) or
Image by Photographer's Name (Credit in white type)
Image by Gov.UK
12. National Policy
• Local authorities have a duty to promote the educational achievement of looked
after children. (Children Act 1989)
• Access to high quality early years provision
• Designated Teacher for looked after children
• Looked after children should have a Personal Education Plan (PEP) that is
reviewed on a regular basis
• Training and support for carers, schools and LA staff to ensure they know the
needs of looked after children.
• Pupil Premium + for looked after children
• 16-19 bursary for looked after children going onto higher education
• Priority for school admissions
• Every practicable means should be tried to maintain a child in school and not
exclude
12Supporting Looked After Learners
14. Roles and Responsibilities
Designated Teacher
A key part of the designated
teacher's role is ensuring that
they, and other school staff, have
strong awareness, training and
skills around the specific needs
of looked-after and previously
looked-after children and how to
support them.
Virtual School
The Virtual School acts as a
local authority champion to
promote the progress and
attainment of looked after
learners.
They influence local policy for
looked after children, provide
advice support and training to
professionals and provide
additional opportunities and
specialist services.
All Teachers
Deliver high quality education to
looked after students and ensure
they are fully aware of how they
can support any looked after
student in their care.
Seek the advice of the
designated teachers to develop
practice.
Build relationships with looked
after children and ensure they
make progress.
14Supporting Looked After Learners
16. Examples of best practice
• High quality PEP which is regularly monitored and updated
• Children’s views are sought and they understand the reasons for the decisions
being made
• The designated teacher understands and carries out their role to best support the
child
• Children do not come out of lessons where possible
• Child has a key person and knows who that is in school
• Opinions of outside agencies are sought when appropriate to support the emotional
and educational needs
• Pupil Premium + is used effectively to narrow the educational gap
16Supporting Looked After Learners
17. Listening to the
voice of the child
• Be available, take the time to get to
know me
• Notice if I am upset or angry and listen
to me when I need help
• Understand that even though I’ve had
a different past than most people, it
doesn’t mean I need to be treated
differently
• Understand my experience of being
looked-after
• Understand that my past will affect my
present and my future behaviour even
if I don’t notice
Staffordshire virtual school 2016
17Supporting Looked After Learners
Image by Gov.UK)
Image by Gov.UK
18. Getting the most from PP+
Approaches that are:
• Individually tailored to the needs and strengths of
each pupil
• Consistent: based on agreed core principles and
components, but also flexible and responsive
• Based on evidence of what works
• Focussed on clear short-term goals which give
opportunities for pupils to experience success
• Include regular, high quality feedback from teaching
staff
• Engage parents/carers
• Supporting pupil transitions
• Raising aspirations through access to high-quality
educational experiences
• Promote the young persons awareness and
understanding of their own though processes and
help to develop problem solving strategies.
Which emphasise
• Relationship building
• An emotionally intelligent approach
• Increasing pupil’s understanding of their own emotions
and identity
• Positive reinforcement
• Build self-esteem
• Relevance to the learner; relate to pupils interest
where possible
• A joined up approach
• Strong and visionary leadership on the part of both of
the pupils head teachers
• A child centred approach to assessment for learning
18Supporting Looked After Learners
Image by Gov.UK
19. Supporting mental health
What might this look like?
Overview
Looked after children are more likely to
have a range of mental health issues, not
only themselves but often impacted by
their parents issues. Some have been
known to self harm, have substance
misuse or be at high risk of child sexual
exploitation (CSE). They often are from
families where parenting capacity and
family relationships also affect their
emotional wellbeing.
The PEP should be used to identify
individual barriers and plan accordingly. It
does not use a one size fits all model of
intervention. Intervention should be put in
place swiftly and evidence from agency
meetings should trigger a variety of
strategies.
Possible Interventions
- Learning mentors and a member of SLT
or pastoral team with responsibility to
support them
- Daily Head of Year support
- Daily behaviour support
- One to one support from Virtual Schools
Team
- HYMS input (including Tier 3 support
from HYMS where necessary)
- 1:1 mentoring with school staff and
outside agencies
- Support from the drug and alcohol team
in school
- Weekly counselling
19Supporting Looked After Learners
Image by Gov.UK
)
Image by Gov.UK
20. Behaviour Support
What might this look like?
Overview
Looked after children are more likely to
find themselves on the wrong end of a
schools behaviour system and display
challenging behaviour.
A key factor in behaviour for looked after
children is being resilient. One key
indicator of a child not being resilient is
when they ‘flip their lid’.
In these instances a looked after child is
seeking to remove the threat, remove
themselves or infantilise in order to attract
adult help. These manifest as aggression,
absence or appeasement. – This is
SURVIVING not thriving.
Possible Interventions
- Building relationships
- Meta-cognition
- Positive reinforcement of ‘good’
behaviour
- Five to Thrive
- “I’m not going to kick you out”
20Supporting Looked After Learners
Image by Photographer's Name (Credit in black type) or
Image by Photographer's Name (Credit in white type)
Image by Photographer's Name (Credit in black type) or
Image by Photographer's Name (Credit in white type)
Image by pixabay.com
Image by pixabay.com
21. Five to Thrive
• RESPOND - Responding and assessing needs
-Be available to support when a child is experiencing stress
• ENGAGE – Connecting and engaging
-Ensuring the child knows that you are available to support.
• RELAX – Self regulating stress (Co-Regulation)
- Working with the child to relax
• PLAY – Being playful (Co-Learning)
- Make sense of what is going on socially and emotionally
• TALK – Creating a narrative
-Discuss what has happened, allow the child to explain.
21Supporting Looked After Learners
22. Supporting in lessons
What might this look like?
Overview
Looked after children are more likely to
be behind their peers in lessons and
make slower progress. Behaviour can be
a big factor in this but there are still other
factors which can affect how well a
looked after child performs in a lesson
Looked after students are more likely to
have additional needs and it would be a
good idea to speak with your schools
SEND team, often strategies they used
with students will have an impact even if
there is no identified SEND need.
Possible Interventions
- Support with work from classroom
teacher / teaching assistant
- Sitting near the front of the class
- Plan group work carefully
- Explain and Exemplify
- Modelling conversation
- Build relationships
- Provide a framework for tasks that
require interaction
- Check sheets
- DIFFERENTIATION
22Supporting Looked After Learners
Image by pixabay.com
Image by pixabay.com
23. Permission Slips
A common cause of concern
Know what to do when permission is
required for trips or activities.
Ultimately, responsibility for this will lie
with a child's social worker however, the
task of signing permission slips can be
delegated to carers.
- Check the PEP, who can sign
permission slips should be included.
No looked-after child should miss out on
the opportunity of a school trip as a result
of delays in obtaining a permission slip.
Schools should be told by the social
worker who to approach for permissions.
- Allow enough time to obtain
permission
- Do not wait until permission has
been obtained to reserve a place for
the child.
- It is better to release a previously
reserved space if the permission is
not granted.
23Supporting Looked After Learners
Image by pixabay.com
Image by pixabay.com
25. Questions to ask yourself
1. How do you know who your looked after children are?
‒ What steps have you taken to identify who your LACs are?
‒ How much do you know about these children?
‒ What will you do to ensure you know what you need?
2. How do you promote high expectations and achievement?
‒ What barriers to learning do you need to overcome?
‒ What interventions might I need to put in place?
‒ How can you engage this learner?
3. What will you do if there are issues?
‒ What interventions can I rely on?
‒ Who in school can support with this student?
‒ Who can I contact at home?
25Supporting Looked After Learners