Supliful Seed Deck by Trulytell
- 1. The most advancedsoftware infrastructure to seamlessly launch and operate scalable CPG brands. supliful.com
- 2. ALL OF THISFOR PRODUCTS THAT MAY NEVER SELL = RISK STORAGE NEGOTIATIONS ARRANGING DISTRIBUTION PROBLEM Launching andmaintaining a CPGbrandis time-intensive andcostly. 6-12 MO. LEAD TIME $25K+ UPFRONT COST PRODUCT SOURCING SUPPLIER RESEARCH PACKAGING DEVELOPMENT SUPPORT TRAINING INVENTORY DESIGNER HIRING STOREFRONT TESTING 2
- 3. SUCCESSFULCPG BRANDSTODAY ARE COMMUNITY-DRIVEN ANDREQUIRESTRONG OPERATIONS. MARKET CHALLENGE 3 Drivenby creator-lead community brands which are challenging established legacy brands. Back-end operations driven by process and automation through advanced software. CURRENT TOPCPG BRANDS
- 4. SUPLIFUL SOLUTION SUPLIFULMAKESITPOSSIBLETOLAUNCH ABRANDTHE SAMEDAYWITH$0UPFRONTCAPITALANDNOMOQ. Source Choose quality products from vetted suppliers. Brand Label designers and templates ready to go. Fulfill On-demand labeling and shipping to customers. Sell Integrate products seamlessly on ecommerce. 4
- 5. Removed merchant for promoting false health claims TRACTION 5 <39% MoM Growth < 31% MoM Growth < 40% MoM Growth Suplifulhas alreadygenerated$480kingrossrevenue and shippedmorethan12korderssinceOctober2021. $890k+ GMV in first 11 months 33% of orders by subscribed customers
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- 7. HOW OurtechnologyinfrastructureseamlesslystreamlinesCPGbrand activation,operation, andscale. 7 Merchant Technology Self-serveplatform for CPG merchants to choose products, apply packaging design, integrate with their ecommerce system, and set up their branded customer support. Operations Technology Back-end dropshipping system powers fulfillment with a suite of standard 3PL processes like carrier integrations, shipping label generation, and inventory management.
- 8. BUSINESS MODEL Hybridrevenuemodel:MRRfromhelpingbrandssellourgrowingcatalog ofConsumerProductGoods. PhysicalGoods 33% avgmarkup on all Supliful products. DigitalSubscriptions $39/mo & $349/mo plans to access Supliful infrastructure. Dedicated account manager Branded customer support Live customer support Storefront 15h total support per month Up to 15% discounts 8
- 9. SuplifulisenablingthenextfrontierofCREATOR ecommerce—a Trillion$opportunity. MARKET $1.8T $600B $5B Total AddressableMarket Amount of creators globally* x avg GMV generate ($1250/month) by Supliful accounts Serviceable Obtainable Market Amount of creators in the current sports nutrition vertical in the US x avg GMV generate ($1250/month) by Supliful accounts Serviceable Addressable Market Amount of creators in the US* x avg GMV generate ($1250/month) by Supliful accounts *Source: https://linktr.ee/creator-report 9
- 10. on-demandprint&COMMERCEENABLEMENTcompanies ARETHRIVING. SuplifulisbringingthistoCPG. MARKET VALIDATION 10 Valuedat $1B+ 2021* 400k+ Active Creators Headquarters: Riga, Latvia Established: 2013 Valued at $300M+ 2021** 500k+ Active Creators Headquarters: Riga, Latvia Established: 2015 High frequency ordering 600+ Active Creators Headquarters: Riga, Latvia Established: 2021 33% of orders by subscribed customers *Source 1 **Source 2
- 11. TEAM OURTEAMISUNIQUELYSKILLEDTOSCALESUPLIFULANDTACKLETHISMASSIVEMARKET. MārtiņšLasmanis CEO & CO-FOUNDER Ex-VCfor 9+ years. Business operation expert. RihardsPīks CMO & CO-FOUNDER Digital marketer for 10+ years. Product and growth expert. RūdolfsJanītis CTO & CO-FOUNDER Full-stack developer for 10+ years. +5 Alina Ignatoviča Product Manager Dmitry Jemeljanov Full-Stack Developer Lasma Babane Merchandising Manager Additional team members in merchandising, customer support and design 11 We’ve worked together for 7 years growing, operating, and scaling brands. We bootstrapped grafomap.com from $0–$1.5m and successfully sold it in 2020.
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- 13. supliful.com The most advancedsoftware infrastructure to seamlessly launch and operate scalable CPG brands. Martins Lasmanis CEO & Co-Founder martins@supliful.com
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- 15. TESTIMONIALS 15 MASSIVEIRON SUPERLIVINGTODAY.COM ”This was oneof the easiest to use and most helpful apps I've used for my business. As a fitness professional it took me less than 20 minutes to set up my first product.” SUPLIFULMERCHANTS ARELOVINGOURSOLUTION. STRIKEFOUR STRIKEFOURSTORE.COM ”Wide selection of products, very profitable in price, several different plans to choose from, great customer service, it's really a simple process from start to finish.” SUPERBLABS SUPERB-LABS.COM “We have launched multiple supplement brands before & it has always been pretty complicated process. Recently we launched another supplement brand with the Supliful App & I was 10x easier.”
- 16. FINANCIAL PROJECTIONS 16 ….2022… . ….2023… . OurSTRONGFOUNDATIONWITHCREATORS PAVESWAYFOREXPLOSIVEGROWTH. ANNUALFORECASTEDREVENUE 2022 2023 2024 2025 GROSS GMV $885k $3.5M $8.5M $14M $1.3M $5M $12M $22M KEYSTATS $27M Grossrevenue by 2025 12% Conservative AVG MoM growth rate GROSS REVENUE Review Financials Here >>
- 17. SUPLIFULWILLCONTINUETOEXPANDWITHINTHE$100b+USCREATORECONOMY. GO-TO-MARKET STRATEGY 17 Oct -Dec 2021 Jan - May 2022 May - Oct 2022 Oct-Dec 2022 Executed an SEO plan to rank ourselves first on keywords like #private label on demand Automated Shopify review collection and streamlined personalized cold outreach. Improved catalog with more products & better descriptions. Scale own brands and create a community sharing gathered knowledge. Jan-Mar 2023 Integrations with Creator platforms Pietra & Fourthwall Mar - Jun 2023 Implement automated selling features (hosted store fronts) to make it super easy for Creators to launch a brand. 60%ofthe200Mglobalcreators are seekingmonetizationsolutions.
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- 19. supliful.com The most advancedsoftware infrastructure to seamlessly launch and operate scalable CPG brands. Martins Lasmanis CEO & Co-Founder martins@supliful.com