Another Marketing Idea for All Christmas Music Stations

1. No One Does Christmas
Like We Do!
This is an opportunity to
categorically own a premier
retail position on the
Valley’s All Christmas Music
radio station reaching more
than 140,000* valley consumers.
What’s Included…
100 :15 second “No One Does Christmas Like
Soft Rock and Your Business” Spot 6a-9p
Nov-Dec 2009
Additional 100 :15’s on streaming.
20 :30 6a-7p M-F spots (days of your choice)
16 :30 6a-7p Weekend spots (days of choice)
14: 30 7p-Mid Evening spots (days of choice)
Additional 50 :30’s on streaming.
Logo and link Soft Rock Holiday Gift Idea
Page within www.softrock989.com
Category Exclusivity within this “No One
Does Christmas like we do” Campaign.
Investment: $2500
Approved! __________________________
Business: __________________________
Week to Air :30’s____________________
* Audience based on Spring 09 Arbiitron Data

2. Yes!
Consumers like
Christmas Music
Early.
Last year we rolled 100% Christmas Music beginning
November 8th and these are the ratings results we achieved.
Last Year’s Holiday Ratings Performance
In Fact, Consumers who are “into” Christmas music, tend
to be aggressive spenders, early shoppers and more
responsive to holiday oriented advertising.