4. 4
Remarkable Program Achievements
● Demand Generation – 2 successful Programs in 3 months
- Program Result had increased 65% growth for premium model (Feb VS Jan)
5. 5
Remarkable Sales Achievements
● Sell Out Strategy &Partnership Program
- True Corporation for exclusive bundle promotion , Powerbuy with 1 card )
- Exclusive Program e.g. cash back with 3 major banks, cross-media advertising (Only 1 laptop & Tablet brand)
- Sell out incentive , Retail Merchandising Deployment over 500 Nationwide stores
6. 6
Remarkable Sales Achievements
● THAILAND – Asia’s Best Performance Award in 2014, No.1 Market Share
with 65% and Highest Record Sales in history
7. 7
Remarkable Sales Achievements
● IND – No.1 Market Share with 50% and Highest Record Sales in history
● VN – No.1 Market Share with 70% and Highest Record Sales in history
8. 8
Remarkable PR & Digital Achievements
PR
•165% achievement for Total annual clipping
•167% achievement for Total annual media value
Logitech APJ Best Action Award in 2012
Social Media
•Over 200% achievement of FB recruitment
target within 6 months
•SOV 82% growth in 4 months (Nov – Feb
2013)
•Engagement 82% growth in 4 months
(Nov – Feb 2013)
•TH SOV ranked 3rd (from 15th in 6 months)
•TH FB Engagement ranked 3rd (in 6
months)
9. 9
Remarkable PR & Digital Achievements
● Win 8 Press & Blogger event total value 230,360 USD (96% of Quarter target)
just in 1 event
10. 10
Remarkable PR & Digital Achievements
● 1st time held blogger conference in TH and boss said “ It was the best Logitech
blogger event in SEA + The Best TH Press & Blogger event in the history”
● Highest total PR value of Press Con for Logitech TH . 184K for only press and blogger
event on same day (240K is quarter target)
11. 11
Remarkable Digital Achievements
● Launched Logitech TH website in 3 months
● Launched Logitech TH facebook in 1 month
● 1st time 2 Logitech E-sport teams with gaming partner club
12. 12
Remarkable Activities
●Launched a unique “Fly for Free Campaign” for wireless
• Boss said “It was such a amazing campaign- Hearty congratulations to Thailand for
achieving their quarterly target for the first time in nine quarters! Congratulations to
Thailand for crossing the US$2 mill quarterly sell-through mark for the first time in
history
13. 13
Remarkable Activities
●1st time End users + Distributors + Resellers for music party
●1st time exhibited Gaming Show at TGS (Gaming Market Penetration)
