This document summarizes a marketing plan for Glücklich chocolate. The plan targets consumers aged 25-50 who are university educated, married or single, and have high chocolate consumption habits. The message is that Glücklich chocolate creates happiness through its unique taste and increases happiness hormones. The plan utilizes both traditional media like TV, newspapers, radio and magazines as well as modern media. TV advertisements feature Turkish celebrities singing a jingle in three music styles to convey energy and happiness. Billboards and radio spots will also be used. Market research found brand awareness increased 30% after TV advertisements.

1. Glücklich
Chocolate

2. The type of news whether Hardcore or
Softcore ?
Basically chocolate product is
classified as Softcore news, since it
depends on enyojment the pleasure
that it gives.

3. There are naturally targetted
media tools in the view of
chocolate

4. As a media launch, we give the
message of chocolate gives you
pleasure, increases happiness hormon,
and relieves stress.

6. MEDIA PLAN

7. Message
• More than Chocalate,
• Creates happiness with its special taste,
• Uniqueness.

8. LOGO

9. More than chocolate!
SLOGAN

10. Age: young generation and medium generation.
25-50 age level.
Female and male consumers with university
education.
Married and single individuals.
With high chocolate consumption habits.
Because our product has low calori.Our product is
not too much expensive.
Target Audiences

11. Media Channels

12. Traditional Media
TV
Newspaper: national, regional and local.
Radio
Magazine

13. Modern Media

15. 13.05.2014
Glücklich chocolate
More than chocolate
Glücklich means ‘happiness’.Chocolate create an emotion and a mood. The
consumers flaour combinates in their gourmet chocolattes and expect the finest
quality ingredients.In this product is the most important costumer life because
these customers can explain their feelings to somebody.Because of Glücklich is
the extraordinary product rather than just ‘another’box of chocolate.
Chocolate cocoa tree that grows in the soil are produced by salt. Unique
blonde color, intense flavor and creamy texture of biscuits with has a different
flavor than others. Better use of resources and technology are the most important
reason to be desired.
The company name: Glück
Product name: glücklich
E-mail: www.glücklichcho.com.ch
+90 0216 243 99 99

16. In local market,using brand of the chocolate.It is
created awareness and familiarness by using differenet
kind and taste.Addition to daily consumption of target
audience,it tries to create close relationship with
customers.That's why it sell some gifts with products.On
16 local television channel,the product was advertised.In
consumer research and report,everyone from young-aged
to elder people have a memory about this chocolate.

17. Especially over 20 years of age,some of them
prefer Glucklich brand for their happy
childhood with Glucklich,the others prefer it
because of exploration of new differents
chocolates taste.Along with this consumer
research and development was started for those
WHO want to be happy.On television
advertisement,Turkish celebrities Hadise,Ebru
Gündeş and Murat Boz WHO are on O SES
TURKİYE now,sings jingle with three different
music type in a harmony.

18. This jingle tone of voices on the
advertisement are energy ans
happiness.After the evolution report
thanks to television advertisement,
brand awareness has increased by
%30 percent

20. BILLBOARDS

23. RADIO SPOT

24. Thank you for your attention!
Fırat YÜKSEL
Yasin ŞEN
İrem BOSNALI
Batuhan PERK
Cansu CİLASUN