Presentation by Anna Eason of Sunburst Trout Farms for Crafting Your Farm Story Workshop. People support your vision and the principles you champion because of an emotional connection. Create a new strategic mindset for your farm storytelling that will unleash untapped assets while working with facilitators to begin crafting or further develop your own farm story.

1. THE SUNBURSTTROUT
FARMS STORY

2. Our Story

3. Story Elements
■ Main Story
– Family Grown • Sustainable • Quality
■ We are constantly telling our story. Always have your 20-30 second
elevator pitch ready.
■ Each medium we advertise on has the same story, but slightly different
focus

4. Our Lobby

6. Website
■ We tell our whole story of
who we are, where we have
come from, and where we are
going on our About Us page.
We even give the fish their
own story to solidify the
sustainable and quality
aspect.

7. Social Media
■ Here we tell our story
through others.We share
how chefs and home chefs
prepare our trout. By
promoting others, we
promote ourselves.

8. Press Releases
■ Every press release we have the same blurb at the end. Consistency is important.
“Sunburst Trout Farms is a 70 years young artisanal, third generation family grown farm
located in picturesque Haywood County, North Carolina. Sunburst is focused on
sustainability, from the animal husbandry and feed, to day-to-day operational protocols
such as 100% utilization of product and composting, never using hormones, antibiotics or
animal by-products in the feed. The farm produces more than a dozen exquisite trout
products, from fresh and smoked fillets to value-added products such as hickory smoked
trout dip, caviar, jerky, and even non-trout products like pimento goat cheese. Find
Sunburst Trout Farms on Facebook, Twitter, and Instagram, and see Sunburst’s full range
of products at www.sunbursttrout.com/.
Family Grown. Sustainable.Quality.”