Comparative analysis of share khan with other competitive firm

1. MADE BY : RISHABH TYAGI

2. 
 A stock market is a place in which long term capital is raised by industry and
commerce, the government and the local authorities and it is regarded as
capital market. Stock exchanges are also part of the capital market which
provides a market for the shares and the loans that represent the capital once it
has been raised
 The BSE India SENSEX is India’s first stock market index and is tracked
worldwide. It is having an index of 30 stocks representing 12 major sectors. BSE
is the first stock exchange in the country which obtained permanent recognition
(in 1956) from the govt. of India under the Securities Contracts (Regulations)
Act 1956. BSE is now a corporatized under the provisions of the Companies Act
1995.
 The National Stock Exchange of India (NSE) is also one of the largest and most
advanced stock exchange in the world. Its trading facility can be accessed across
the country, through over50000 trading terminals.
INTRODUCTION

3. 
 A study by Kauffman et al. carried out in 2000 indicated that, due to the
intensive essence of information, most traditional form of stock trading
market players will eventually move towards leveraging IT in order to
operate their businesses in an Internet-based trading manner. This in turn
brings about many potential benefits for the users i.e. the investors, such as
faster trading speeds, better information transparency, and much lower
operating costs (George, 2000).
 A business that wants to succeed in today's global competitive market, where
customers are empowered and brand loyalty erosion is increasing, will have to
move to customer relationship management (CRM).
 The retail stock brokerage sector has been the most radically transformed of the
financial services industries, principally by the emergence of low price on-line
securities trading and free financial information services (Kalakota and Frei
1997).
LITERATURE REVIEW

4. 
 To compare between the different broking companies.
 To find out the important factors influencing the choices of a share trading
company
 To know the satisfaction of customer with respect to the services provided by
their share broking company
 To know about the awareness towards stock brokers and share market
 To study about the competitive position of sharekhan ltd in competitive market
 To study about the effectiveness & efficiency of sharekhan ltd in relation to its
competitors
OBJECTIVE OF THE STUDY

5. 
 Research design : Descriptive
 Sample unit : Anyone who invest in share
 Sample size : 100
 Sampling technique : Convenience sampling
 Sampling area : Delhi NCR
 Data collection : Primary and secondary data
 Data analysis : Questionaaire
RESEARCH METHODOLOGY

6. 
DATA ANALYSIS Preference on the basis of Gender
 Preference according to the occupation of the individuals.
male, 84
female, 18
students, 8
job, 61
business, 18
homemaker, 9
retired, 4

7. 
 Do you invest in share market?
 Which brokerage firm do you prefer for share trading?
yes, 50no, 50
sharekhan, 23
ICICI, 13
Kotak, 8
India
BULLS,
6

8. 
 How frequently do you trade?
 In which category does your income fall (p.m.) ?
daily, 14
weekly, 13
monthly, 15
yearly, 8
40000 -
50000, 13
50001 - 60000,
18
60001 -
70000, 15
70001 & above,
4

9. 
 What percentage of your earnings do you invest in share market?
 Online platform factor is important for the maximum satisfaction level for
the customer?
upto 25%, 33
26% - 35%, 12
36% - 50%, 2
above 50%, 3
YES, 41
NO, 9

10. 
 SMS service factor is important for the maximum satisfaction level for the
customer?
 Portfolio management services factor is important for the maximum
satisfaction level for the customer?
yes, 29
no, 21
yes, 27
no, 23

11. 
 People with an eye for investment prefer to invest in shares
 This is mainly due to the fact that shares provide high return in less time.
 People investing in shares prefer online trading because of conversation and
time saving.
 People who recently started trading was mainly motivated by online share
trading concept.
 Sharekhan is a known entity in the online business
FINDINGS

12. 
 Company should invest more in its marketing strategies by giving ads in
newspaper.
 The Account opening time taken about 7 working days. This should be reduced
by improving logistics.
 The account opening charges should also be reduced to attract customers.
 Customer care is not its best at sharekhan . This should be prompt customer
handling.
 Some of the customer do not get the service promised to them. There should be
a check on the promises made.
RECOMMENDATION

13. 
 The universe selected was Delhi region. So the result cannot be generalized.
 Some of the respondents may be uninterested and may not have replied
correctly.
 Respondents may also be biased due to several reasons.
 Sample size was small which may affect the reliability of the result.
LIMITATION