CEO Ron Fairchild kicked off the webinar by providing a national view of the field and responded to questions participants submitted beforehand about funding and sustainability in economically challenging times. Drawing upon the Association's publication, Summer Starts in September: A Strategic Summer Program Planning Guide, Erin Ulery, director of professional development, gave a broad overview of tasks that program leaders should examine about staff recruitment, developing job descriptions, and staff screening. Susanne Sparks, policy manager, reviewed planning steps that Summer Learning Day event planners should consider during February of the calendar year.