The document provides details about an internship project conducted at Fullerton Securities & Wealth Advisors Limited. It includes an introduction describing the importance of practical experience. It then acknowledges and thanks the guidance and support received from supervisors and other staff members at Fullerton Securities. Finally, it outlines the objectives and structure of the project report, which focuses on understanding the current scenario and customer satisfaction levels of Fullerton Securities in the financial market.

1. SUMMER INTERNSHIP PROGRAM
PROJET REPORT
ON
“FULLERTON SCURITIES
&
WEALTH ADVISORS LIMITED”
PROJECT REPORT SUBMITTED IN PARTIAL
FULFILLMENT OF MBA DEGREE
PROJCT GUIDE: KAPIL JOSHI
Submitted by: JIMISH THAKKAR
Roll no: 107850592031
Acadmy Year: - 2010-2012

4. PREFACE
One cannot swim only by reading the book on swimming. It must
require practice. Theory enables a person to think but theoretical knowledge
is only a half way in the overall development of an individual. Theory has to
be supported by practical understanding of things. By undertaking this
project I have tried to correlate our learning‟s in the college books to
undertake practical work.
When every organization ventures out to make its mark in the
corporate world, a refined mantra which dictates is, 'Know thy customer '.
Culmination to success summits materializes when this concept has been
assimilated in the veins of its philosophy and valuable human resources.
Indian Trading industry is an exemplary icon to today's aspiring industries,
which proves that in today's tough competitive times it is the customer
satisfaction, which speaks for every industry.
As a part of my summer internship I did a project to understand and
find out the current scenario of fullerton securities in the financial market.
During the course of project I conducted a market survey to check the
response of Fullerton‟s customers on its services. The results of the survey
have been summed up in details inside. Here, my sincere efforts have been
directed towards finding the customer satisfaction for Fullerton security .
I wish that the findings of my project would help Fullerton security to
understand the customer satisfaction level within limitations of my study and
take necessary action to implement the needed steps for customer delight.

5. Acknowledgment
I have to feel very proud to say that ; theory and practical are essential and
complimentary to each other. I am indebted and thanks full for the assistance
received from various individuals in marketing this project success. I found
a no words those who my gratitude to words those who ware constantly
involved with me throughout my tenure in Fullerton Securities &wealth
advisors limited
I would you like to great thanks to “Mr. Kumar Kinsuk”. Who is
the head person of the department. He gave me great opportunities in this
company for work as a marketing officer .
I also heartily great thanks to “Mr.Rahul Shinghvi”,
“Mr.Kapil Joshi” who supported me and always help me in work.
I also thanks to”Mr.Kartik Sheth, Mr.Umer Rangoonvala”,&
“Mr.Dinesh Shilpakar” and other staff member who always encourage me
and help me.
Now I have to great experience how to work in corporate world so that„s
why I am really thanks for that they gave me chance to work with us
JIMISH THAKKAR

6. DECLARATION
We hereby declare that the Summer Project titled “CURRENT SCENARIO OF
BROOKING BUSINESS & INVESTMENT MANAGEMENT” is my original work
and has not been published elsewhere. This has been undertaken for the
purpose of partial fulfillment of Gujarat Technological University
requirements for the award of the Degree of Master of Business
Administration.
Jimish Thakkar
Date:-
Place :

7. Executive summery
The primary aim of my project is to study the One the parameter of
economic development is intensive growth of Indian stock market after
2004. The stock market is reaching at new height. It is flooded with
investment for FIIS. which is resulting into more jobs with good pay scale.
The overall purchasing power has also increased. Domestic financial system
is also becoming more and more developed as more facilities in stock
market is provided as internet trading, offline trading etc.
So as the competition increase and new product are launched Indian
customer is having sufficient choice between different avenues which
provide market linked return , so Indian investor are enabled with various
option to suit their financial goals and tax planning requirement.
To fulfill the primary aim of the project. I have studied that factor which are
supporting to the growth of the financial planning in mutual fund, IPO, share
market

8. INDEX
CH CONTENT PAGE
NO.
PREFACE
ACKNOWLEDGMENT
EXECUTIVE SUMMARY
1 HISTORY OF STOCK MARKET
2 COMPANY PROFILE
INTRODUCTION
BOARD OF DIRECTOR
VISION&MISSION
USE OF TECHNOLOGY
3 COMPANY BUSINESS
BROKING
MUTAL FUND
FIXED DEPOSITS
INSURANCE
OTHER PRODUCTS
4. FINANCIAL PLANNING
SCOPE OF FINANCIAL PLANNING
PROCESS OF FINANCIAL PLANNING
5 RESEARCH METHODOLOGY

9. 6 RECOMMENDATION & SUGGESTIONS
6 RECOMMENDATION & SUGGESTIONS
7 SWOT ANALYSYS
8 BIBLIOGRAPHY& ANNEXURE

10. CHAPTER: 1
1. NATIONAL STOCK EXCHANGE (NSE)
2. BOMBAY STOCK EXCHANGE (BSE)
3. DOMESTICK STOCK EXCHANGE
4. TYPE OF GROUP IN MARKET

11. HISTROY OF INDIAN STOCK MARKET:
Indian Stock Markets are one of the oldest in Asia. Its history dates back
to nearly 200 years ago. The earliest records of security dealings in India are
meager and obscure.
1850 – Shares of banks and securities of East India Company traded in
Mumbai under a sprawling banyan tree in front of Town Hall,
which is now in the Horniman Circle Park.
1875 – Brokers organized an association known as the Native Share
Brokers Association, and the country‟s first stock exchange the Bombay Stock
Exchange (BSE), set up in Mumbai with 318 members. The membership fee
gradually increased from Re 1 in 1887 to Rs 1,000 in 1896, and Rs 48,000 in
1920.00
1956 – Securities Contract Regulation Act passed
1957 – The BSE and eight other stock exchanges registered under the
Securities Trading Contract Act.
1982 – The BSE classifies scripts into Group A for carry forward, and
Group B for cash transactions.
1986 – The BSE 30-share Sensitivity Index (Sensex) compiled; updated
every two minutes.
1987 – Stock Holding Corporation of India set up.
1992 – Ordinance promulgated for granting statutory powers to the SEBI.
The Over-The-Counter Exchange of India begins operations. The National Stock
Exchange incorporated. The new 9,000-sq. ft ring in the rotunda of the new annexe to
Jeejeebhoy Towers inaugurated.

12. 1995 – The BSE computerizes its trading operations, signaling the end of 120
years of floor-trading with 1994 – The NSE‟s debt segment begins operations on June 30;
and the capital market segment open out-cry system of share-trading and the beginning of
screen-based trading on the BSE.
1996 – NSE 50 index launched April 22. NSDL set up as the first depository in
India, and the NSE commences trading in dematerialized securities on December
26.
2000 – The SEBI approves the report on net trading brought out by the SEBI
committee on Net based trading and services. Pursuant to the circular, stock exchanges
are required to give permission to members to start Net-based trading after ensuring
fulfillment of the minimum conditions. The NSE is the first exchange to grant provisional
permission to Cochin-based Geojit Securities to commence Net-based trading.
1. NSE (National Stock Exchange)
While India has had a long history of securities trading, the markets have
not always kept pace with the emerging trends and requirements for this industry
to reach its full potential. Particular issues of concern in the securities industry
have been lack transparency, lack of trading facilities which are fair and

13. accessible to all, undercapitalized trading members, dated procedures and
practices and long and uncertain settlement cycles.
NSE emerged as an endeavor by some of the institutional investors within
the country to address these issues, and to break the monopoly which was enjoyed
by BSE brokers. NSE incorporated in 1992 was given recognition as a stock
exchange in April 1993 and started operation in June 1994.
 Objective Of NSE:
 To establish a nationwide trading facility for equities, debt instruments
and hybrids.
 To ensure equal access to investors all over the country through an
appropriate communication network.
 To provide fair, efficient and transparent securities market to investors
using electronic trading systems.
 To enable shorter settlement cycles and book entry settlement system.
 To meet the current industrial standards of securities market.
The trading system of the NSE, known as the NEAT (National Exchange for
Automated Trading), is a fully automated screen-based trading system that
enables members from across the country to trade simultaneously with enormous
ease and efficiency. The NSE has set-up facilities which serve as a model for the
securities industry in terms of trading systems, practices and procedures.
Securities traded on the NSE provide a trading platform for all types of
securities – equity and debt, corporate and government and derivatives. The

14. exchange provided products in 3 different segments : Wholesale Debt Market
(WDM), Capital Market (CM) and in Futures and Options (F&O) segment and
the products range from equities, fixed income securities, futures and options on
indices, stocks and interest rates.
The national stock index stock exchange index is known as “NIFTY”.
2.BSE (Bombay Stock Exchange):
The roots of the stock exchange, Mumbai can be traced back to 1875, when the Share and
Stockbrokers Association (non-profit organization) was established. BSE is the oldest
stock exchange in Asia and the most important stock exchange in Indian capital market.
It is situated at DALAL street in Mumbai.
The index of Bombay stock exchange is known as “SENSEX” i.e. sensitive index. It is
first compiled in 1986 as market capitalization weighted index, which include 30
component stocks representing a sample of large, well established and financial sound
companies. The index is widely used to measure the performance of Indian stock market.
In May 1995, the BSE took a major step when it started order-cum-quote driven
electronic trading for all the listed securities. The BOLT, the BSE Online Trading System
increased market transparency, liquidity and elimination of mismatches.
3.Domestic Stock Exchanges:
In the year 1956, the government came out with a comprehensive legislation called the
„Securities Contract (Regulation) Act to regulate the functioning of stock exchanges. The
legislation made it compulsory on the part of the stock exchanges to secure recognition

15. from the Central Government. More stock exchanges were recognized subsequently. At
present there are 23 stock exchanges in India including the OCTEI and NSE. The
recognition accorded to a stock exchange is normally valid for a period of 5 years or a
shorter as prescribed.
The names of these stock exchanges with their geographical location, and the date of
receiving government recognition are given in the following table:
Date of initial
Sr. No. Name of exchange and Location recognition
1. The Stock Exchange, Mumbai. 31-03-1857
2. The Ahmedabad Stock Exchange Association 16-09-1957
Ltd.
3. The Calcutta Stock Exchange Ltd., Calcutta 10-10-1957
4. Madras Stock Exchange Ltd. Chennai 15-10-1957
5. The Delhi Stock Exchange Association Ltd., 9-12-1957
New Delhi
6. The Hyderabad Stock Exchange, Hyderabad. 29-09-1958
7. Madhya Pradesh Stock Exchange, Indore 24-12-1958
8. Bangalore Stock Exchange Ltd., Bangalore 16-02-1963
9. Cochin Stock Exchange ltd., Ernakulum, Cochin 10-05-1979
10. The Uttar Pradesh Stock Exchange Asso. Ltd., 03-06-1982
Kanpur

16. 11. Pune Stock Exchange Ltd., Pune 02-09-1982
12. Ludhiana Stock Exchange Ltd., Ludhiana 29-04-1983
13. The Gauhati Stock Exchange Ltd., Gauhati 01-05-1984
14. Kanara Stock Exchange Ltd., Mangalore 09-09-1985
15. The Magadh Stock Exchange Ltd., Patna 11-12-1980
16. Jaipur Stock Exchange ltd., Jaipur 09-01-1989
17. Bhubaneshwar Stock Exchange Asso. Ltd., 05-06-1989
Bhubaneshwar.
18. Saurashtra Kutch Stock Exchange Ltd., Rajkot 10-07-1989
19. The Vadodara Stock Exchange LTd., Baroda. 05-01-1990
20. The Coimbatore Stock Exchange Ltd., 18-09-1991
Coimbatore
21. The Meerut Stock Exchange Ltd., Meerut 20-09-1991
22. National Stock Exchange 26-04-1993
4.Types of groups in stock market:
 A group:

17. Its share capital is more than 100 crores. It is known as Blue chip
companies.
 B1,B2 group:
Very popular company who‟s trading is possible in any situation of the
market. Estimably 1000 companies.
 T group:
It includes companies whose trading is on T to T basis.
 TS group:
Trading of these companies is not possible on same day.
 S group:
Trading of these companies can possible on same day.
 Z group:
It include companies which have failed to comply with listing
requirements and/or failed to resolve investors companies or have not made the
required arrangements with both the depositories i.e. NSDL and CDSL.

18. CHAPTER. 2

19.  INTRODUCTION OF COMPANY
 BOARD OF DIROCTOR
 VISION & MISON
 USE OF TECNOLOGY
 KEY VALUE DIFFERETIATION
INTRODUCTION OF COMPANY
Fullerton securities company is a multinational company which is
established in singapore.now this company also working in india during
2002. Fullerton securities & wealth advisors limited is a subsidiary of

20. fullerton finanancial holding,an asian financial institution with investments
In banks and finance companies in emerging markets including
india,indonesia,china, and Uae.
In india there are so many branches which is
ahmedabad,banglore,chandigarh,gurgaon,hyderabad,jaipur,kolkata,ludhiana,
and mumbai.
As we all know that security company has two types ie. corporate entity
and broking company but fullerton securities is corporate entity which is
SEBI regulated
Fullerton Financial Holdings Pte. Ltd. invests in financial institutions in
emerging markets, bringing an operational perspective to all investment
decisions.
As on 31st December, 2007, the total assets of Fullerton Financial Holdings
Pte. Ltd. stood at $59.7 billion and its portfolio comprised investments in 15
different financial institutions.
Fullerton Financial Holdings Pte. Ltd. supervises and influences its banks to
achieve the right risk-reward balance. It seeks to create shareholder value by
differentiating through great people, disciplined development and execution
of unique business models.
Primarily, it focuses on both Business banking and Consumer
banking

21.  Business banking:
Fullerton Financial Holdings Pte. Ltd. focuses on the
Commercial, SME and Self-employed mass market
segments. On the other hand, it focuses on the Mass affluent
and Mass salaried segments
 Consumer banking:
Fullerton Financial Holdings Pte. Ltd. is a wholly owned
subsidiary of Temasek Holdings, an Asia investment
house, headquartered in Singapore, focused on creating and
maximizing long-term shareholder value as an active
investor and shareholder of successful enterprises.
BOARD OF DIRECTOR
DR. Richard Hu
Chairman.

22. Mr.Peter Seah
Deputy Chairman.
Mr. Ng Kee Choe
Director.
.
Mr.Ernest Wong
Director
Mr. Francis Rozario,
Executive Director and CEO.
Pallav Sinha,
President & Chief Executive officer.

23. Ashok Mathur,
Regional Head South.
Ashwinder Raj Singh,
Regional Head North & Central.
Punit Gupta,
Regional Head Weast.
100%owned

24. 100%owned
About Fullerton
Temasek holdings is an Asian investment house managing a portfolio
of over s$185 billion or us$134 guided by an Independent board, they
operate autonomously on commercial principle to maximize long term
shareholder retunes. Fullerton is the banking subsidiary of temasek.
 Rated AAA/Aaa by stand and Poor‟s and Moody‟s
respectively
 Diversified portfolio is an wide range of industries
 telecommunication &media, singtel, Bharti Airtel, Global
crossing

25.  Financial services: DBS, Standerd charted bank, Merrill
Lynch, Barclays,
 Real Estate: Capital Land, Maple tree
 Transportation & Logistics – Singapore Airlines, Neptune
orient lines, PSA
 Energi&Resoures- Singapore Power, Senoko Power,
Powerseray
 Infrastructure, Industrial&Engineering- Keppel Corporation
sembcorp
 Technology-Chartered semiconductor, statschipPAC
Respectable returns to shareholder over last 34 year
Total shareholder retunes of more then 18% per annum
100% owned by the ministry of finance of Singapore
Philosophy : Baat Faayde Ki
Company Vision & Mission
Company Vision
 Enabling Success,
 Enriching Lives
Company Mission
To create superior long-term shareholder
value in financial sectors across Emerging
Markets
• Organic Growth
• Acquire and Transform

26. • Improve Productivity
• Optimize Capital
• Risk-Reward Balance
Our Business Philosophy
 Ethical Practices & Transparency In All Our Dealings
 Customers Interest Above Our Own
 Always Deliver What We Promise
 Effective Cost Management.
Our Quality Assurance Policy
We are committed to being the Leader in providing World Class Products & Services
which exceed the expectations of our customers achieved by teamwork and a process of
continuous improvement
OUR MOTTO
Our motto is to make our customer smile - To have complete harmony between Quality-
in-Process and continuous improvement to deliver exceptional service that will delight
our Customers and Clients.
CRM POLICY
Customer is King
“A Customer is the most Important Visitor on Our Premises
He is not Dependant on us but
we are dependant on him
He is not an Interruption in our work,

27. but is the Purpose of it
We are not doing him a favour by serving He is doing us a favour by giving us an
opportunity to do so”
- Mahatma Gandhi
Use of Technology in Company
Electronic Tools:
 PC
 Laptops
 Voice / Telephony
 Television
Network &Connectivity:
 WAN
 LAN
 Routers / Switches
Infrastructure:
• Data Canter
• Servers
• Remote Server Management
Call Canter:

28. • Contact Canter
• CTI Integration
• IVR
Capital Market Applications:
• Front-End
• Back-Office
• Exchange Interfaces

29. Oracle Business Applications:
• CRM
• Sales Management
• GL
Wealth Management & Portfolio Aggregation:
• Mutual Funds
• Portfolio Aggregation
• Document Management
Delivery Channels – Web, SMS:
• Internet
• SMS
• Emails
• Analytics

30. Fullerton Financial Holdings - Key Value Differentiation
 Great Leadership
– Passionate, Balanced, Disciplined
 Customer-centric Business Models
– Relationship v/s Product Positioning
 Deeply Embedded in each Market & chosen Segment
– High Market share – Top 3
 Leader in Commercial / SME, Mass Consumer &
Mass Self-employed segments
 Enabling management model and culture
 Empowerment within defined boundaries
 Embed the right values & behavior across the organization

31. COMPANY BUSINESS
PRODUCTS:
 CAPITAL MARKET:
 Equities
 INVESTMENTS:
 Mutual funds
 Fixed deposits
 Bonds & Debentures
 PROTECTION(Insurance)
 Life insurance
 General insurance
 OTHER PRODUCTS:
 Margin funding
 Real estate

33. [A] BROKING
FREEDOM ACCOUNT
It is also called „demate account‟ for which our company takes the charges
of Rs 1995/- and no ammount is refundable.after opening this account customer
gets the facility of free brokerage up to trading of 500,000/- in delivery or
50,00.000/- in intraday during 6 months.
What Does Equity Market Mean?
The market in which shares are issued and traded, either through exchanges or
over-the-counter markets. It is also known as the stock market, it is one of the most
vital areas of a market economy because it gives companies access to capital and
investors a slice of ownership in a company with the potential to realize gains based
on its future performance.
What is Derivative Market Mean ?
The Derivatives Market is meant as the market where exchange of derivatives takes
place. Derivatives are one type of securities whose price is derived from the underlying
assets. And value of these derivatives is determined by the fluctuations in the underlying
assets. These underlying assets are most commonly stocks, bonds, currencies, interest
rates, commodities and market indices. As Derivatives are merely contracts between two
or more parties, anything like weather data or amount of raincan be used as underlying
assets. The Derivatives can be classified as Future Contracts, Forward Contracts,
Options, Swaps and Credit Derivatives.

34. Types of Derivative Market
The Derivative Market can be classified as Exchange Traded Derivatives Market and
Over the Counter Derivative Market.
Exchange Traded Derivatives are those derivatives which are traded through specialized
derivative exchanges
Over the Counter Derivatives are those which are privately traded between two parties
and involves no exchange or intermediary. Swaps, Options and Forward Contracts are
traded in Over the Counter Derivatives Market or OTC market.
The main participants of OTC market are the Investment Banks, Commercial Banks,
Govt. Sponsored Enterprises and Hedge Funds. The investment banks markets the
derivatives through traders to the clients like hedge funds and the rest.
There are two type of trading ;
Postpaid trading
Prepaid trading
These are the prepaid charges of fullerton securities ……..
What is E-Broking?
E-broking is an Internet enabled system that allows the user to buy and sell shares
on the exchange directly using a PC and a modem. You can log into an E-Broking site
like 5paisa.com, and execute trades on the exchange. In India, the National Stock
Exchange (NSE) allows E-Broking. The Stock Exchange, Mumbai (BSE) will allow
this shortly
SEBI, established in 1988 and became a fully autonomous body by the year 1992
with defined responsibilities to cover both development & regulation of the market.
A Board by the name of the Securities and Exchange Board of India (SEBI) was
constituted under the SEBI Act to administer its provisions in 1992 with one
chairman and five members.

35. FULLERTON PROVIDE MEMBERSHIP CARD LIKE BELOW
SILVER CARD
 Annual fees 999
 Free brokerage for turnover up to 500000
 100000 personal accident cover free
GOLD CARD
 Annual fees 2799
 Free brokerage up to 750000
 100000 personal accident cover
 100000critical illness cover

36. PLATINUM CARD
 Annual fees3999
 1000000free brokerage
 200000accident cover
 200000 critical illness cover

37. [B] MUTUAL FUND
A Mutual Fund is a trust that pools the savings of a number of investors who share a
common financial goal. The money thus collected is then invested in shares, debentures
and other securities. The income earned through these investments and the capital
appreciations realized are shared by its unit holders in proportion to the number of units
owned by them.
The flow chart below describes broadly the working of a mutual fund. It simply shows
the cyclic flow of funds and how the mutual fund is working.
There are two approaches for investing in Mutual Fund i.e. Lump sum and SIP
(Systematic Investment Plan)

38. MUTUAL FUND STRUCTURE
Passed back Pools
to Money with
Investor
Returns = Fund
ddd
Hous
e
Fund
Generates Securities
Managers
Invest in

39. SEBI
TRUSTEE SPONSOR
AMC
OPERATIONS
FUND MANAGER
MKT./ SALES
MUTUAL FUND
MKT./ SALES
SCHEMES DISTRIBUTER
INVESTORS

40. The Structure Consists
The structure of mutual funds in India is governed by the SEBI Regulations, 1996. These
regulations make it mandatory for mutual funds to have a 3-tier structure of Sponsors-
Trustee-AMC (Asset Management Company).
The Sponsor is the promoter of mutual fund, and appoints the Trustee. The Trustees are
responsible to the investors in the mutual funds, and appoint the AMC for managing the
investment portfolio. The AMC is the business face of the mutual funds, as it manages
all the affairs of mutual funds. The mutual funds and AMC have to be registered by the
SEBI.
Sponsor
Sponsor is the person who acting alone or in combination with another body corporate
establishes a mutual fund. Sponsor must contribute at least 40% of the net worth of the
Investment Managed and meet the eligibility criteria prescribed under the Securities and
Exchange Board of India (Mutual Funds) Regulations, 1996.The Sponsor is not
responsible or liable for any loss or shortfall resulting from the operation of the Schemes
beyond the initial contribution made by it towards setting up of the Mutual Fund
Trust
The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian
Trusts Act, 1882 by the Sponsor. The trust deed is registered under the Indian
Registration Act, 1908.
Trustee
Trustee is usually a company (corporate body) or a Board of Trustees (body of
individuals). The main responsibility of the Trustee is to safeguard the interest of the unit
holders and inter-alia ensure that the AMC functions in the interest of investors and in
accordance with the Securities and

41. Exchange Board of India (Mutual Funds) Regulations, 1996, the provisions of the Trust
Deed and the Offer Documents of the respective Schemes. At least 2/3rd directors of the
Trustee are independent directors who are not associated with the Sponsor in any manner.
Asset Management Company (AMC)
The AMC is appointed by the Trustee as the Investment Manager of the Mutual Fund.
The AMC is required to be approved by the Securities and Exchange Board of India
(SEBI) to act as an asset management company of the Mutual Fund. At least 50% of the
directors of the AMC are independent directors who are not associated with the Sponsor
in any manner. The AMC must have a net worth of at least 10 crores at all times.
Registrar and Transfer Agent
The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent
to the Mutual Fund. The Registrar processes the application form, redemption requests
and dispatches account statements to the unit holders.
Custodian
A custodian handles the investment back office of a mutual fund. Its responsibilities
include receipt and delivery of securities, collection of income, distribution of dividends,
and segregation of assets between schemes. The sponsor of a mutual fund cannot act as a
custodian to the fund. For example, Deutsche Bank is a custodian, but it cannot service
Deutsche Mutual Fund, its mutual fund arm.
Depository
Indian capital markets are moving away from having physical certificates for securities,
to ownership of these securities in „dematerialized‟ form with a Depository.

42. TYPES OF MUTUAL FUNDS
BY DURATION
Open-end schemes:
The units offered by these schemes are available for sale (investment) and repurchase
(redemption) on any business day at NAV based prices. Hence, the unit capital of the
schemes keeps changing each day because the scheme itself buys and sells units from
investors. Such schemes thus offer very high liquidity to investors and are becoming
increasingly popular in India.
Closed end schemes:
You can invest during the initial issue period and your money is locked-in for a stipulated
period (ranging from 2 to 15 years). After the initial issue, these schemes can be bought
or sold on the stock exchanges where they are listed. Sometimes, the mutual fund will
buy units of closed end funds at regular intervals.

43. What is SIP?
SIP, Systematic Investment Planning is a way to invest bit-by-bit that yields assured
returns. Regular fixed investment in a particular Mutual Fund or deposit is made by an
SIP investor. In simple terms, it is quite the opposite of lump sum investment, which
involves investing all your money at one go.
Features of SIP:
SIP helps in cost averaging as you invest fixed amount regularly every month at different
NAVs. When the markets are down, the NAV goes down, giving you more number of
units. Similarly, when markets are up, you get less number of units. But overall, the
prices are averaged out. Hence, it is benefecial to have SIP in the volatile markets.
 It does not necessarily give better returns, but it is indeed less risky than lump sum
investments.
 Investors across the globe use this simple yet effective method for savings and wealth
accumulation.
 You can start SIP in monthly income plans, income funds, equity funds and balanced
funds. You can also invest in other investment alternatives like recurring deposit
schemes from post office and banks.

 Positives of SIP

 Disciplined savings - Every month, you tend to keep aside a fixed amount for SIP
.
 No drastic losses - SIP averages the costs since fluctuations in NAV are directly
proportionate to the units. This maintains the balance and helps you keep away from
any drastic losses.
 Easy on entry and exit load - Generally, Mutual Funds do not charge an entry load (a
percentage of the amount invested) if you opt for an SIP. Moreover, you do not have to
pay an exit load (percentage of amount charged when you sell your units) if you do not
exit or sell your units within a year of buying them
.
 Meet your future needs - Be it owning a dream house or a car, child's education or
daughter's marriage, we all have dreams, which are hard to realise without money in
hand. If you start saving a small amount every month or a quarter through SIP, you can
easily meet all your milestone payments and make all your dreams come true.

44. [C] CORPORATE FDs-BONDS & DEBENTURES
The fixed deposit space in the industry is gaining some attention as top coporates are raising
funds for their companies through the FD window. Recently Tata Motors has introduced a fixed
deposit scheme where by an interest rate of 11% is offered for deposits parked for three years and
the firm has a sanction to raise up to Rs 1,931.5 crore from the public.
financial advisors say that investors must look at their tax brackets before investing
in such FDs. Director of Transcened Consulting, Kartik Jhaveri says, "It is advisable
for people with very low income. For example, it works out best for people with
income of below Rs 3 lakh or people earning below Rs 5 lakh where they are taxed
at 20%. But it is not at all suited for high net worth clients or people in the higher
tax bracket, as the interest income would be charged at a rate of 30%.".
Two types :-
1. Bank and NBFC FDs: Offered by banks or non-banking finance companies; the Reserve
Bank of India (RBI) regulates these institutions.
2. Corporate FDs: These are offered by companies that are looking to raise money from the
open market. Corporate FDs typically pay a higher rate of interest, but also carry a relatively
higher risk than bank FDs.

45. Advantages:-
• FDs offer a safe return: FDs are usually secure and are very low-risk investments. Bank FDs
are guaranteed up to Rs1 lakh by the Deposit Insurance and Credit Guarantee Corporation.
• You can raise a loan against your FD: You can borrow up to 85% of your deposit amount (in
some cases, only after a few months of your FD‟s existence). This is valid only for bank FDs.
• Low maintenance: Unlike other investments such as stocks, mutual funds or even real estate,
you don‟t need to monitor your FDs on a daily or monthly basis, or undertake any kind of
maintenance work.
• Choice of time period: You can make a deposit for any period of time, from 15 days to 10
years.
Disadvantages :-
• Relatively low returns: Because FDs are very low-risk instruments, they offer low returns
compared with alternative investment options such as stocks and mutual funds.
• Lock-ups: Your money will be locked up in an FD for the duration of the deposit. As a result,
unlike a savings bank deposit, you will lose the flexibility of accessing your funds whenever
needed. You can break your FD if needed, but you would have to pay a penalty, which could
include both a reduced interest rate as well as charges that are typically around 1%of the
investment amount.
• Unfavourable tax treatment: Unlike other investment options, interest income earned from
FDs will be added to your income and taxed.
Taxes and FDs :-
• FDs and tax deduction at source (TDS): If the aggregate interest income that you are likely to
earn from all your bank FDs held in a single branch is at least Rs10,000 in a financial year
(Rs5,000 in the case of corporate FDs) then TDS will be deducted at 10%.

46. • If you do not fall in a taxable slab, then furnish Form 15G or 15H to your bank to prevent TDS
on the interest income that is paid to you.
[D] INSURANCE:
 Life Insurance:
Fullerton securities is tie up with the ICICI Prudencial life insurance.
1.Endowement plan(Traditional plan):
This plan contains:
 Guaranteed maturity benefit
 Insurance+investment+tax benefit
2.ULIPs(Unit linked plan):
This plan consists of:
 Insurance+investment+tax benefit
 Basis-NAV
 Non-Life Insurance:
Fullerton securities is tie up with the ICICI LOMBARD life
insurance.
1-Health insurance(Mediclaim)
2-Home Insurance
3-Personal accident

47. 4-Vehicle insurance
5-Travel insuranc
[E] OTHER PRODUCT
1. MARGIN FUNDING:
2. REAL ESTATE: 1.Residental
2.Commercial

48. FINANCIAL PLANNING
The sector of financial planning in a investment also be something you
want to look at. Many sectors invest exist , and they are most often the top-
performing financial planning in a given year, the problem of course , is
guessing which sector will next see uniform growth and avoiding sectors
that can be hard hit by single event such as transportation.
Financial planning in share market and other social views, political slants
and religious inclination also exit. The best investment for anyone is to have
a good caring family; investment in children to build Capability and
values….
Education empower! If children have right education and right values then
no investment plan is really needed for the future other then for unforeseen
circumstances…..but none of this can be guaranteed. “Fullerton securities
financial planning provides an investment and protection to take care
of such eventualities”
Financial Planning is a process of taking a holistic view on client’s
financial information so as to meet his financial objectives in an efficient
and disciplined manner. Financial planning is a highly personalized
service that requires a thorough understanding of the process involved.
It requires constant attention as the needs of the client changes as time
passes by. Financial Planning is necessary to Achieve financial goal.

49. SCOPE OF FINANCIAL PLANING
Risk Management and Insurance Planning
Managing cash flow risks through sound risk management and insurance techniques
Investment and Planning Issues
Planning, creating and managing capital accumulation to generate future capital and cash
flows for reinvestment and spending
Retirement Planning
Planning to ensure financial independence at retirement including 401Ks, IRAs etc.
Tax Planning
Planning for the reduction of tax liabilities and the freeing-up of cash flows for other
purposes.
Estate Planning
Planning for the creation, accumulation, conservation and distribution of assets.
Cash Flow and Liability Management
Maintaining and enhancing personal cash flows through debt and lifestyle management.
Relationship Management
Moving beyond pure product selling to understand and service the core needs of the
client.
Education planning for kids and the family members
Maintaining expense of higher education

50. FINANCIAL PLANING PROCESS

51. Financial Planning process, generally consists of a series of 6 steps. These are as follows:
Identifying the goals:
It is the foremost step that requires establishing current and future financial goals. These
goals should be prioritized and categorised in short, medium and long term goals. The
quantification of each goal is also necessary to gauge the amount needed for each goal at
the required point of time.
Data Gathering:
Gathering all information about the current income, expenses, assets, debts, liabilities and
risk profile. This data will provide the clear picture of current financial status and will
help in estimating the future cash flows and household budget
Analysis of financial data:
This step includes the analysis of the current & future cash flows and networth. At this
stage, one should use scientific techniques and concepts proven over years in the field of
investments in calculations and projections. After analysing the data, certain shortfalls or
excesses will come into the focus. The estimation of financial gaps is very important so
that right investments shall be started at the earliest to cover the shortfalls.
Preparation of Financial Plan:
Now, the roadmap can be laid that will help you accomplish your goals, given your risk
tolerance and time frames. The preparation of financial plan also includes identifying
various asset classes & investment instruments that suits your needs at the best. The plan
may call for several changes such as diversifying your investments, shifting your asset
allocation, increasing your insurance coverage, or drafting wills and other estate planning
documents. The plan may also call for longer-term actions such as altering your spending
and saving habits over time

52. Implementing the plan:
This is the step where things are put into actions. Implementing your plan may involve
opening certain types of accounts like bank, demat, trading or purchasing certain types of
securities, policies, funds or other financial and investment-related products. The
implementation should be done immediately and the recommended actions should be
made at the earliest. One should also stick to the plan while implementing it.
Reviewing the plan periodically:
Financial planning is not a one time exercise, rather it is a continuous process. For the
successful planning, it should be reviewed periodically (generally quarterly and atleast
once in 6 months) or at a major event in the life. It also involves keeping an eye on the
performance of your investments, periodically rebalancing / churning / restructuring your
portfolio.
Individuals who feel that the whole financial planning exercise is beyond them are
always advised to consult professional financial planners. Also, the involvement of
specialty areas like investment, insurance, income tax, estate planning and retirement
planning makes it sensible to ask for professional assistance atleast at the beginning.

53. CHAPTER:4
RESEARCH OBJECTIVE

54. Primary objective :
 The study of market in Ahmedabad was conducted with the primary objective to make
people know about financial planning and our co.FULLERTON SECRUITIES AND
WEALTH ADVISORS Ltd.
Secondary objective :
 To know priority level between different criteria of investment like safety level, returns,
liquidity, time horizon, risk.
 To know the investors approach towards their investment.
 To analyze the view of investors.
 To make people understand the process of Financial planning.
 To know the investment pattern
Time scope :
 For completing this project I have taken a time period of 6-weeks of my summer training.
Sample size :
 The sample size of the survey was 100 people,which is randomly taken.
Methods of data collection :
Primary methods
1. Questionnaire
Secondary methods
1. Magazines.
2. Newspapers
3. Websites
4. Friend and Relative:-
54

55. RESEARCH
(1)GENDER:-
GENDER % OF RESPONDANTS
Male 86
Female 14
MALE FEMALE
FEMALE, 14%
MALE , 86%
 As the research was done among the investors so the major chunk of the people were male
and very less that is 14% were female. The numbers of the female investors are increasing
but it is not rapid as it should be.
(2) Do you invest?
□Yes □No
55

56. Do you RESPONDENT %
invest
Yes 97 97%
No 3 3%
CHART SHOWING THEIR INVEST IN ANY SECURITIES
Yes
97%
Y…
No No
3%
Analysis and Interpretation:
The research shows that most of the people want to invest their valuable cash and kind in
one way or the other to get the secured and regular returns. The investors are always in the
search of the measures or the techniques which will give them the best and the fastest returns
along with the safety and liquidity now and then when required by the customers. The main
reason of any investment is to appraise the principal amount and to increase the marketability or
the liquidity. The investment can be of any kind depending on the person‟s capability and risk
bearing capacity.
(3) if yes, in which different type of financial instruments do you invest?
□ Mutual Fund □ Equities □ PPF
56

57. □fixed deposits □insurance □ Others ________
criteria for investment RESPONDANTS
Mutual Fund 10
Equities 32
PPF 2
fixed deposits 10
insurance 42
Others 4
TABLE-2 respondants
45
40
35
30
25
20
15
10
5 TABLE-2 respondants
0
ANALYSIS & INTERPRETATION
The research conducted interprets that out of the hundred respondents 32 % people believe that
Stock Market is a best options for the investment,10 % of people believe that FD is a good
option and42% of people think that Insurance is a good option of investment and 10% of people
feel that Mutual fund is a good option of investment
(4)TIME HORIZON OF YOUR INVESTMENT
57

58. QUESTION 1
YEARS % OF RESPONDANTS
>5 yrs 19
2-3 yrs 26
1-2 yrs 37
<1 18
40 37
35
30 26
25
19 18
20
15
10
5
0
>5 yrs 2-3 yrs 1-2 yrs <1
 From the above data we come to know that 26% of the people are planning to make their
investment about 2-3 years, while 37% of the people are made their investment for 1-2
years. As per the proper investment criteria to earn handsome return on your investment
one has to make investment more then 3 years. In 3 years investment can have proper
time to grow at investors desired level. Only 19% people‟s views are looked to be long
term investment as they are ready to invest around 5 years. As per the investment criteria
one needs to keep investment around 4-5 years. Generally the investors want quick gain
in short span of time.
(5) Do you /family member have a broking account?
□yes
□No
58

59. YES 64%
NO 36%
yes
no
 ANALYSIS & INTERPRETATION
From the above chart we can interpret that 64% of the people have broking account and
rest of the people have no broking account.
(6)What kind of investment is preferred by you?
□ intraday
□delivery
□future & options
INVESTOR %
intraday 23
delivery 65
future & options 12
59

60. %
70
60
50
40
%
30
20
10
0
intraday delivery future & options
ANALYSIS & INTERPRETATION
We can indicate from the above chart that majority of people are interested to be invested at
delivery basis .one important thing that very less people & are interested to go for future & options
.One most important information about future & option are shown below.
(7)WHAT KIND OF INVESTOR YOU ARE?
60

61. Kind %
Speculator 18%
Hedger 24%
Investor 32%
Arbitrator 26%
35
30
25
20
15
10
5
0
Speculator Hedger Investor arbitrator
ANALYSIS & INTERPRETATION
From the above chart, we can analyze that majority people are investor( 32%).and
minority people are speculator(24%). Hedger & arbitrator are at middle level. So ,more people
believes to be investor.
(8)Which is the right time to invest in stock market?
61

62. □Bullish
□Bearish
Bullish 28%
Bearish 72%
right time to invest in stock market
Bullish
Bearish
ANALYSIS & INTERPRETATION
From the above chart we can analyze that majority people believes to invest at the
time of bearish. they might think that it is right time to invest.
(9).Have you heard about the “Fullerton Securities and Wealth
Advisors Ltd”?
□Yes
□No
YES 22%
62

63. NO 78%
YES
NO
ANALYSIS & INTERPRETATION
From the above chart we can indicate that 78% of the people doesn‟t heard about fullerton .so
we can say that co requires more &more publicity.
63

64. CHAPTER: 5
SWOT ANALYSIS:-
STRENGHTS:
 Low brokerage system
 Effective after sales services system
 Advisory desk operations provided by fullerton
64

65.  Well established brand equity
 Tele trade also possible
 Freedom account with different facilities
 Personalize alerts
 Consolidated statements-a unique service offering
WEAKNESSES:
 Lack of Aggressive advertisements and sales promotion
programmed.
 High charges for demate a/c compare to others
 The working of the sales force is traditional
 Inventory investments should be more.
 Less popularity
 Mis-communication and ineffective co-ordination at various
level of hierarchy.
OPPORTUNITIES:
 Growing capital market in India & other country
 Political stability in India & other country
 Better governance by SEBI
 Decreasing interest rates in India, so people are motivated to
earn more returns through capital market.
THREATS:
 Demand & supply
 Increasing competition in security market.
 Lost in faith in share market after big scams in the stock
market.
 Natural calamities
65

66.  Inability of customers to pay brokerage at the right time.
 High risk involved in the stock market.
 Most of the investors are for the short term period, but financial advisers have to teach
them about benefits of long term investment.
 Fullerton Securities and wealth advisor ltd. should do some advertisement in the market
to make people aware about our Company.
66

67.  Fullerton Securities and wealth advisor ltd. marketing team should promote in such a way
that clients should not misinterept it as fullerton India credit.
 On that analysis we are come to know that there should be different types of readymade
plans so that the investors can choose the proper plans according to their requirement.
Questionnaire
Dear Sir/Madam, I am a student of GTU, Ahmedabad. As part of my project "Curent Scenario of
broking business & Different pattern of Investments", I am doning a survey on 'Broking Account
of FULLERTON SECURITUES AND WEALTH ADVISORS LTD. I request you to help me in
it by filling up yhe following questionnaire. The details by you will be kept completely
confidential will not be disclosed to anybody.
1) In which different type of financial instruments do you invest?
a.Mutual fund
b.Equities...
c.Fixed deposits
d.PPF
e.Insuurance..
f.Other specify
67

68. 2) From How many years are investing in financial intruments?
a. 1-2 year.
b. 3-5 year.
c. 6-10 year.
d. 11-15 year.
e. More than 15 years.
3) Do you / family member have a broking account?
a.Yes
b.No
4) If yes, where do you have a your broking account?
............................................................
5) Are you looking forward to change your current broker?
a.Yes
b.No
6) What is the brokerage that you're paying?
..........................................................
7) Generally what kind of investment is preferred by you?
a.Intraday
68

69. b.Future & Option
c.Delivery
8) Generally what kind of investor are you?
a.Speculator
b.Hedger
C.Invetor
9) Which is the right time to invest in stock market?
a.Bullish
b.Bearish
10) Have you heard about the Fullerton Securities and Wealth Advisors Ltd?
a.Yes
b.No
11) In case you whish to take account what would be your preference?
a.Freedom Account
b.Silver Account
c.Platinum Account
d.Gold Account
e.Prepaid Account (i.e. 5000,10000,25000).
12) Do you know about the Future & Options?
69

70. a.Yes
b.No.
BIBLIOGRAPHY
 www.amfiindia.com
 www.mutualfundindia.com
 www.moneycontrol.com
 www.valueresearchonline.com
 www.fullertonsecurties.co.in
 www.investshoppe.co
 http://www .indianground.com/real_estate.india.aspx
 http://www.savingwala.com/postoffice-saving/index.html
(as on 05/09/2010)
 http://www.multiutils.com/itp/bk.htm
(as on 06/09/2010)
70