The document outlines a marketing plan for a group involving setting up canopies outside board exam centers, local collective advertisements, referral marketing, conducting an IT literacy abhiyan to create a database of non-IT literate individuals, organizing road rallies with local schools, running scrolls on local TV channels, and providing 2-3 days of free basic IT training courses to the public covering common tasks like internet browsing. The plan also includes mega advertisements in newspapers with contact details, pointer ads, and distributing promotional materials like flex boards, danglers, flyers, and posters to increase awareness.

2. GROUP MARKETING
 RS-CIT Canopies outside Board Exam
Centers
4 APRIL

4. AS REST ROOM FOR
PARENTS

11.  Local Collective Advertisement by ITGKs
 Referral Marketing
 IT Saksharta Abhiyan: Prepare database of
Non-IT literate persons
 Road rally with help of local schools
 Scroll on Local Channels
 Free training for 2/3 days covering topics like
internet browsing and searching, Online
booking, bill payment, chatting,
documentation, Song downloading which are
easy and relevant to day to day life.

16. Mega Advertisements with ITGK contact details
Pointer Advertisements in leading newspapers
Business promotion material for ITGKs
(RKCL+PSA role):
 Flex Board
 Danglers
 RS-CIT Flyers
 Posters
 Adv. material Softcopy (DVD)- Banner, Leaflets, Small
Handbook