SlideShare a Scribd company logo
Sultan: The Game
Marketing of a gaming app
Now play the official game
for the blockbuster of 2016
‘SULTAN’, starring Salman
Khan – By YRF Pvt Ltd.
“Wrestling is Not a Sport, It’s
about fighting what lies
within” - Sultan
Marketing Goals
Planned Action
Company Overview
Target markets
Competitors
Benchmark
Points of parity(Pop)
Points of difference(Pod)
Product
Price
Promotion
Place
Strength
Weakness
Opportunities
Threat
Disclaimer

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Sultan the game