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Starting a SUE Association:
Issues for Consideration
John Palatiello
July 26, 2018
Washington, DC
About JMP&A
• Experienced association management company,
specializing in the A/E/S/M community
• John Palatiello – 35+ years experience
• Team – 60+ years experience
• ACSM, NSPS, MAPPS, COFPAES, ACEC/DPC,
MSS, VAS
• Thank you to the “Big Four”
– Mike Maguire, John Berrittini of A/I/Data
– Justin Kline, Mark Amirault of Kline Agency
• Initial Meeting
–Bethesda, MD, March 4, 2015
• A/I/DATA
• Accumark
• JMT
• KCI
• Klein Agency
• AMT
• Insight
• AB Consultants
• Access to existing utility records and cooperation from utility companies
• The need to differentiate SUE from One Call services
• The need to educate engineers about SUE and its appropriate use
• Establishing consistent deliverables for all quality levels
• Participating in the revision/updating and promotion of ASCE 38-02
• The implications and challenges of depicting designated utilities in 3D
• Establishing whether SUE is engineering, surveying or a hybrid professional
practice
• Evaluating the need for specific certification of SUE firms or individual
practitioners
• Establishing coordination with AASHTO and ASCE
• Evaluating whether a SUE association should be a part of an existing
professional association
• Is a new association necessary?
• Why are existing associations or societies
not suited?
–ASCE, NSPS, NUCA, NULCA
• Promote ASCE 38-02
• Avoid duplicating or competing with
existing associations and societies
– Identify a niche
• Is SUE “engineering” or “surveying”, as
defined by state PE or LS licensing laws?
• Should the new association be state,
regional, national or international?
• Should the new association be
comprised of individual members or
member companies?
• Should the new association membership be private
sector/private practice only, or are there government
agencies or employees who are potential members?
How about universities?
• Should it be SUE service providers only? What
about equipment/software/support providers?
• What services and activities will the association provide?
• What will be its focus/primary purpose/mission?
– Networking, continuing education, standards,
certification, advocacy/marketing/PR, lobbying?
• What should be the association’s structure?
501(c)(3):
professional society, education, research
501 (c)(6):
trade association, lobbying/advocacy
• What is the potential market; who are
targeted members?
Is there a list of prospects?
• Who do we seek to influence, inform,
and educate?
– Clients, Congress, State Legislatures,
Licensing Boards, etc.
• Next Steps:
– Raise seed money (grants or loans?)
– Poll the market
– Write bylaws
– Establish initial board of directors/officers
– File with state and IRS
– Draft a strategic plan
– Convene a meeting
– Enroll members
John Palatiello
John M. Palatiello & Associates, Inc.
1856 Old Reston Avenue
Reston, VA 20190
(703) 787-6665
john@jmpa.us
www.jmpa.us
www.sueassociation.con
SUE Association
Kick Off
John Palatiello
July 26, 2018
Washington, DC
• Progress since March 2015 meeting:
– Seed money – Kline Agency
– Develop prospect list
– Poll the market
– Draft bylaws
– Obtain EIN
– Open bank account
– File with VA SCC
– Draft a mission statement
– Create a website
– Convene a meeting
• Next Steps:
– Approve bylaws
– Approve a dues structure
– Establish initial board of
directors/officers
– Enroll members
•Bylaws
• Membership Categories:
– Regular Member: SUE service firm
– Associate: Supplier of goods, services to SUE
service firms or unaffiliated with SUE
– Affiliate: government agencies, universities, other
firms, institutions, organizations
– Sustaining: Upgraded level of support
– Independent Consultant: No employer, employees
• Governance:
– 10-person Board of Directors elected by
members
– Officers elected from/by the Board
– Annual Membership meeting
– Minimum 3 Board meetings
– Code of Ethics
• Dues:
– Regular Member scaled based on
number of employees
– Associate scaled based on revenue
– Sustaining scaled based son revenue
– Affiliate, Independent is flat rate
• Voting:
– Each Regular Member firm has
one vote
– All other categories are non-
voting
– Board comprised of Regular
Member firm representatives
• Regular Member Dues
– 1-10 Employees $ 750
11-50 Employees $1,250
51-100 Employees $2,000
101-150 Employees $3,500
151-250 Employees $5,000
250+ Employees $7,500
• Associate Member Dues
– Gross Annual Revenue < $1 million $ 5,000
Gross Annual Revenue > $1 million $ 10,000
• Affiliate Member Dues
– $ 2,500
• Independent Contractor Dues
– $ 500
• Sustaining Member Dues
– Base +
– Gross Annual Revenue < $1 million $ 2,500
Gross Annual Revenue > $1 million $ 5,000
•Vote
• Are there amendments to the
proposed bylaws?
• Shall the bylaws be
approved?
• Are there amendments to the
proposed dues?
• Shall the dues be approved?
• Are there candidates or
nominations of candidates for
the Board of Directors?
•Break
• 2018-2019 Officers
•Join
• Next Steps & SUE Association Priorities

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Starting a SUE Association: Key Considerations

  • 1. Starting a SUE Association: Issues for Consideration John Palatiello July 26, 2018 Washington, DC
  • 2. About JMP&A • Experienced association management company, specializing in the A/E/S/M community • John Palatiello – 35+ years experience • Team – 60+ years experience • ACSM, NSPS, MAPPS, COFPAES, ACEC/DPC, MSS, VAS
  • 3. • Thank you to the “Big Four” – Mike Maguire, John Berrittini of A/I/Data – Justin Kline, Mark Amirault of Kline Agency
  • 5. • A/I/DATA • Accumark • JMT • KCI • Klein Agency • AMT • Insight • AB Consultants
  • 6. • Access to existing utility records and cooperation from utility companies • The need to differentiate SUE from One Call services • The need to educate engineers about SUE and its appropriate use • Establishing consistent deliverables for all quality levels • Participating in the revision/updating and promotion of ASCE 38-02 • The implications and challenges of depicting designated utilities in 3D • Establishing whether SUE is engineering, surveying or a hybrid professional practice • Evaluating the need for specific certification of SUE firms or individual practitioners • Establishing coordination with AASHTO and ASCE • Evaluating whether a SUE association should be a part of an existing professional association
  • 7. • Is a new association necessary? • Why are existing associations or societies not suited? –ASCE, NSPS, NUCA, NULCA
  • 8. • Promote ASCE 38-02 • Avoid duplicating or competing with existing associations and societies – Identify a niche
  • 9. • Is SUE “engineering” or “surveying”, as defined by state PE or LS licensing laws?
  • 10. • Should the new association be state, regional, national or international?
  • 11. • Should the new association be comprised of individual members or member companies?
  • 12. • Should the new association membership be private sector/private practice only, or are there government agencies or employees who are potential members? How about universities? • Should it be SUE service providers only? What about equipment/software/support providers?
  • 13. • What services and activities will the association provide? • What will be its focus/primary purpose/mission? – Networking, continuing education, standards, certification, advocacy/marketing/PR, lobbying?
  • 14. • What should be the association’s structure? 501(c)(3): professional society, education, research 501 (c)(6): trade association, lobbying/advocacy
  • 15. • What is the potential market; who are targeted members? Is there a list of prospects?
  • 16. • Who do we seek to influence, inform, and educate? – Clients, Congress, State Legislatures, Licensing Boards, etc.
  • 17. • Next Steps: – Raise seed money (grants or loans?) – Poll the market – Write bylaws – Establish initial board of directors/officers – File with state and IRS – Draft a strategic plan – Convene a meeting – Enroll members
  • 18. John Palatiello John M. Palatiello & Associates, Inc. 1856 Old Reston Avenue Reston, VA 20190 (703) 787-6665 john@jmpa.us www.jmpa.us www.sueassociation.con
  • 19. SUE Association Kick Off John Palatiello July 26, 2018 Washington, DC
  • 20. • Progress since March 2015 meeting: – Seed money – Kline Agency – Develop prospect list – Poll the market – Draft bylaws – Obtain EIN – Open bank account – File with VA SCC – Draft a mission statement – Create a website – Convene a meeting
  • 21. • Next Steps: – Approve bylaws – Approve a dues structure – Establish initial board of directors/officers – Enroll members
  • 23. • Membership Categories: – Regular Member: SUE service firm – Associate: Supplier of goods, services to SUE service firms or unaffiliated with SUE – Affiliate: government agencies, universities, other firms, institutions, organizations – Sustaining: Upgraded level of support – Independent Consultant: No employer, employees
  • 24. • Governance: – 10-person Board of Directors elected by members – Officers elected from/by the Board – Annual Membership meeting – Minimum 3 Board meetings – Code of Ethics
  • 25. • Dues: – Regular Member scaled based on number of employees – Associate scaled based on revenue – Sustaining scaled based son revenue – Affiliate, Independent is flat rate
  • 26. • Voting: – Each Regular Member firm has one vote – All other categories are non- voting – Board comprised of Regular Member firm representatives
  • 27. • Regular Member Dues – 1-10 Employees $ 750 11-50 Employees $1,250 51-100 Employees $2,000 101-150 Employees $3,500 151-250 Employees $5,000 250+ Employees $7,500
  • 28. • Associate Member Dues – Gross Annual Revenue < $1 million $ 5,000 Gross Annual Revenue > $1 million $ 10,000
  • 29. • Affiliate Member Dues – $ 2,500
  • 30. • Independent Contractor Dues – $ 500
  • 31. • Sustaining Member Dues – Base + – Gross Annual Revenue < $1 million $ 2,500 Gross Annual Revenue > $1 million $ 5,000
  • 33. • Are there amendments to the proposed bylaws?
  • 34. • Shall the bylaws be approved?
  • 35. • Are there amendments to the proposed dues?
  • 36. • Shall the dues be approved?
  • 37. • Are there candidates or nominations of candidates for the Board of Directors?
  • 41. • Next Steps & SUE Association Priorities