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Welcome to Client Community
Crystal-Marie Sealy, MBA
President & Founder
Social Media Strategy Consultant
14 March 2015 © Successiory 2015 • www.successiory.ca
Table of Contents
Successiory
Purpose & Values
Services & Clients
Success Stories
Contact
14 March 2015 2© Successiory 2015 • www.successiory.ca
Successiory – My Story
• Career
Began.
Ecology, HSE,
Unilever.
2001
• Migrated
solo to TO,
Canada. Job
offer.
2005
• Workaholism
leads to
Blackout #1.
2007
• Schulich
MBA.
2008-10
• 5-min
Paralysis &
Blackout #2.
2009
• Working hard
for my Own
Clients.
2009-13
• Successiory
Revised.
Better
Health.
2013-15
14 March 2015 3© Successiory 2015 • www.successiory.ca
Successiory – Philosophy
Community
starts Offline
Focus is
Community 1st
Users – Fun,
Info,
Inspiration
Entrepreneurs –
offer those
Promote 20%,
Info 60%, Inspire
20%
Focus – Clients,
not Everyone
Follow Content,
not who
Follows You
14 March 2015 © Successiory 2015 • www.successiory.ca 4
80/20 Strategy. Your Clients. Your Schedule.
Purpose & Values
14 March 2015 5© Successiory 2015 • www.successiory.ca
Purpose
Sustainable Client
Community
Best Practices
Your Schedule
Values
Entrepreneur
Community
Pareto’s 80/20
Flexible Lifestyle
Services & Clients
14 March 2015 6© Successiory 2015 • www.successiory.ca
• Strategy Program (5 weeks)
• Consulting (Retainer)
• Speaking & Workshops
E.A.S.Y. Social Media
• Consultants, coaches, authors, speakers
• 4+ years in business, with clients already
• Need social media but tight schedules
Successiory Clients
Services & Clients
• You with Successiory Create Strategy
• Strategy aligns goals & your schedule
• You Execute, Successiory Guides
• Feasibility Debrief – Refine if needed
• Manage Community – You or
Successiory
E.A.S.Y. Strategy Program
14 March 2015 © Successiory 2015 • www.successiory.ca 7
Services & Clients
• Client Community on Entrepreneur Schedule
• Social media – Role & Best Practices
Signature Talk
• Create Your Content Calendar (Jan)
• Automation & Your Schedule (Mar)
• (Online) Strategy by Channel Series (May)
• Your Clients & Followers (Sept)
• Content & Who You Follow (Nov)
Signature Networking Workshops
14 March 2015 © Successiory 2015 • www.successiory.ca 8
Services & Clients
80/20 – Who &
What Matter
Most
Genuine,
Sustainable
Client
Community
Social Media on
Your Schedule
No Room for
Distraction,
Overwhelm
Connect
wherever You
are in the World
14 March 2015 © Successiory 2015 • www.successiory.ca 9
Optimize your Time & Energy. Ideal Clients 1st.
Services & Clients
• Clarify: Goals, Audience, Tactics, Content.
• Automate: Effective yet on Your Schedule.
Why Strategy Matters
• Why (Clients) Should Follow You.
• Who You Follow – Content.
Community Policy
• Stay focused on why You’re there.
• Avoid being Overwhelmed. Distracted.
Ever-Changing Platforms
14 March 2015 © Successiory 2015 • www.successiory.ca 10
Success Stories
• 90-93% of
community
closer to ideal
client profile.
Redefining
Community
• 80-91% reported
social media
kept event top-
of-mind.
Visibility
• 60-90% increase
in repeat clients
due to social
media.
Repeat
Business
14 March 2015 11© Successiory 2015 • www.successiory.ca
Contact Successiory
•Calls: successiory.appointy.com
•e: crystal-marie@successiory.ca
•w: www.successiory.ca
•e-news: eepurl.com/Xoa_D
Book Your Discovery Call
14 March 2015 12© Successiory 2015 • www.successiory.ca

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Social Media Strategy for Entrepreneurs

  • 1. Welcome to Client Community Crystal-Marie Sealy, MBA President & Founder Social Media Strategy Consultant 14 March 2015 © Successiory 2015 • www.successiory.ca
  • 2. Table of Contents Successiory Purpose & Values Services & Clients Success Stories Contact 14 March 2015 2© Successiory 2015 • www.successiory.ca
  • 3. Successiory – My Story • Career Began. Ecology, HSE, Unilever. 2001 • Migrated solo to TO, Canada. Job offer. 2005 • Workaholism leads to Blackout #1. 2007 • Schulich MBA. 2008-10 • 5-min Paralysis & Blackout #2. 2009 • Working hard for my Own Clients. 2009-13 • Successiory Revised. Better Health. 2013-15 14 March 2015 3© Successiory 2015 • www.successiory.ca
  • 4. Successiory – Philosophy Community starts Offline Focus is Community 1st Users – Fun, Info, Inspiration Entrepreneurs – offer those Promote 20%, Info 60%, Inspire 20% Focus – Clients, not Everyone Follow Content, not who Follows You 14 March 2015 © Successiory 2015 • www.successiory.ca 4 80/20 Strategy. Your Clients. Your Schedule.
  • 5. Purpose & Values 14 March 2015 5© Successiory 2015 • www.successiory.ca Purpose Sustainable Client Community Best Practices Your Schedule Values Entrepreneur Community Pareto’s 80/20 Flexible Lifestyle
  • 6. Services & Clients 14 March 2015 6© Successiory 2015 • www.successiory.ca • Strategy Program (5 weeks) • Consulting (Retainer) • Speaking & Workshops E.A.S.Y. Social Media • Consultants, coaches, authors, speakers • 4+ years in business, with clients already • Need social media but tight schedules Successiory Clients
  • 7. Services & Clients • You with Successiory Create Strategy • Strategy aligns goals & your schedule • You Execute, Successiory Guides • Feasibility Debrief – Refine if needed • Manage Community – You or Successiory E.A.S.Y. Strategy Program 14 March 2015 © Successiory 2015 • www.successiory.ca 7
  • 8. Services & Clients • Client Community on Entrepreneur Schedule • Social media – Role & Best Practices Signature Talk • Create Your Content Calendar (Jan) • Automation & Your Schedule (Mar) • (Online) Strategy by Channel Series (May) • Your Clients & Followers (Sept) • Content & Who You Follow (Nov) Signature Networking Workshops 14 March 2015 © Successiory 2015 • www.successiory.ca 8
  • 9. Services & Clients 80/20 – Who & What Matter Most Genuine, Sustainable Client Community Social Media on Your Schedule No Room for Distraction, Overwhelm Connect wherever You are in the World 14 March 2015 © Successiory 2015 • www.successiory.ca 9 Optimize your Time & Energy. Ideal Clients 1st.
  • 10. Services & Clients • Clarify: Goals, Audience, Tactics, Content. • Automate: Effective yet on Your Schedule. Why Strategy Matters • Why (Clients) Should Follow You. • Who You Follow – Content. Community Policy • Stay focused on why You’re there. • Avoid being Overwhelmed. Distracted. Ever-Changing Platforms 14 March 2015 © Successiory 2015 • www.successiory.ca 10
  • 11. Success Stories • 90-93% of community closer to ideal client profile. Redefining Community • 80-91% reported social media kept event top- of-mind. Visibility • 60-90% increase in repeat clients due to social media. Repeat Business 14 March 2015 11© Successiory 2015 • www.successiory.ca
  • 12. Contact Successiory •Calls: successiory.appointy.com •e: crystal-marie@successiory.ca •w: www.successiory.ca •e-news: eepurl.com/Xoa_D Book Your Discovery Call 14 March 2015 12© Successiory 2015 • www.successiory.ca