The document outlines social media metrics, including an average of 172 shares per post and a 10% month-on-month increase in blog traffic. It highlights content features on notable platforms like Wamda and Arabian Business, as well as direct lead generation for Payfort. The strategy includes creating weekly posts and monthly infographics targeting the GCC audience.

6. • Average of 172 shares per post
• Increased blog traffic by 10% month on month
• Content featured on Wamda and Arabian Business
• Generated direct leads for Payfort
Caliber create weekly posts and
monthly infographics for Payfort
targeting the GCC audience.

8. Analysis
Promotion
Execution
Personas
Strategy

9. Personas

10. Analysis
Personas
Strategy

11. Analysis
Personas