The document discusses how past success can become a "trap" when environments change and prior strategies no longer work. It notes that we become rewarded for previous behaviors but then face challenges when those behaviors are no longer effective. It emphasizes the need to examine how success was previously achieved, identify what is now different, and make appropriate adjustments to strategies in order to continue to be successful under new circumstances. The document provides examples of how tasks and work environments can change and stresses the importance of adapting to changes in order to "get the cheese every time."