The Exhaustive Study for Happy Skin Cosmetics Market Research Report is added on Orbisresearch.com database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

1. Success Case Study: Happy Skin Cosmetics-How a local
make-up brand succeeded with skin-friendly ingredients

2. Summary:
Many Filipino women avoid applying make-up, fearing the adverse effects of chemicals on their skin.
The company successfully bridged this gap by launching a slew of make-up products with skin friendly-
ingredients such as cherry blossom, Japanese tea leaf, shea butter, argan oil, and collagen.
Happy Skin was launched in 2013 by two young Filipino women - Jacqe Yuengtian-Gutierrez and Rissa
Mananquil-Trillo. Happy Skin Cosmetics succeeded in the Philippines by offering skin-friendly make-up
products that suit Filipino women's complexion and the local climate.
Key Players:
Happy Skin
Sanrio
Disney
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Scope:
- Happy Skin's products are marketed around being caring to skin.
- A portfolio of highly relevant products ensures brand success.
- Happy Skin used the power of social media to understand the preferences of consumers.
- Understanding the key product differentiator and addressing local needs are vital to brand success.
Reasons to buy:
- Reduce the risk of failure by learning from brands/products that have under-performed: failed
innovation can severely impact profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so
you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both
within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product
development.
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buying/2284710
Key Points from TOC:
1. Introduction 5
2. What? 6
3. Why? 8
4. Take-out 11
5. Appendix 14
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