SlideShare a Scribd company logo
#checkpoint 
Ben Watson 
@bitpakkit
format::idea
$
#sketch
#sketch 
#vision
#gethumans
#getninjas
#designthinking
#sketch 
do 
make 
provide 
give 
fund 
fix 
design 
distribute 
research 
develop 
find 
explore 
I/we (will) x/y 
first 
faster 
smaller 
cheaper 
better 
more 
further 
sustainably
#mhx 
Hook 
Conversion
#mhx 
Promise 
Must Have Experience
#sketch 
Use 
Buy 
Try 
Share 
Commit 
Subscribe 
Renew 
Complete 
Apply 
Create 
Consume 
He/she (will) x/y 
Here 
Now
#premium
#premium 
Desire 
- Friction 
Conversion
#freemium
#hustle
#exclusive 
#inclusive
#visualstorytelling 
Stefanie Posavec, Writing Without Words, 2008
#measurement
#reputation
#influence
#suckless 
#beawesomemore
Ben Watson 
@bitpakkit

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Success

Editor's Notes

  1. The emergence of the command centre…and now it fits on your phone.
  2. The truth is often hidden in the anomales Embrace the workaround
  3. Reputations become more fluid, easier to mold, shape and manage to positively promote a company and its brand. Equally as easy, and more likely, that if you do something wrong or if someone does not like you, they will likely reach out and attack you at some point. #transcend
  4. Now you’re ready.
  5. Who deserves this?
  6. Every day. Every chance you get. Every opportunity that presents itself.
  7. I make things. I fix things. I’m getting better at it.