SlideShare a Scribd company logo
1 of 37
Contextography & The Customer Experience
Ben Watson, Principal Customer Experience Strategist




                                        @bitpakkit     #AdobeCEM
10,000,000 posts every day on Tumblr
35 hours of video every minute on YouTube
60,000 new websites every day
190,000,000 tweets
14 billion pieces of Facebook content
25,000 pieces of content are
produced every second.
Harmonized Pro le
Social Network Information
                 CRM Data

                                                                         Preferences, Collaborative
                                                                         Filtering, Interests
                                                                         ClickStream Cloud

   Immediate Page context
     Language, Nav Depth


                                                                         Very “Current”
                                                                         Environment


Activity Stream Information
   Events from SiteCatalyst


                                                                         Resolved Segments
                                                                         “Insights”



                              Simulate. Experiment. Visualize. Extend.
                                 Immediate, Scalable, Client-Sided*
Contextography

neolexia
C O N T E N T


Rseaerch icntidaes taht the
oerdr of the l eers in a wrod
dnsoe’t relaly me ar.
If the frist and lsat lee r in the
wrod are in the rhgit palce, you
can sitll raed the wdors.
RSS is really useful.
C O N T E X T


Rseaerch icntidaes taht the
oerdr of the l eers in a wrod
dnsoe’t relaly me ar.
If the frist and lsat lee r in the
wrod are in the rhgit palce, you
can sitll raed the wdors.
Categories, tags, popularity,
sharing, history, snapshots
and noti cations are more
useful for people.
Information held in memory responds to external stimuli.
For a limited time,
you can use context to:
(a) adapt interfaces,
(b) tailor the set of application-relevant data,
(c) increase the precision of information retrieval,
(d) discover services,
(e) make the user interaction implicit, or
(f) build smart environments.
The Alt-Tab Conundrum
Context

 Channel

Co-existence
Learn       Validate             Decide               Use         Commit


    Web          Social             Selection                        Interactive
                                                        Uni ed
 Experience      Brand                and                             Customer
                                                       Workspace
Management    Engagement           Enrolment                       Communication



                           Integrated Content Review
Work is social.
Brands are temporal.
Experiences form patterns.
http://adobe.com/enterprise

http://experiencedelivers.com

http://contextography.com

@bitpakkit

More Related Content

Similar to Contextography

Marshall Sponder - Social Media Monitoring Analytics - Measure13
Marshall Sponder - Social Media Monitoring Analytics - Measure13Marshall Sponder - Social Media Monitoring Analytics - Measure13
Marshall Sponder - Social Media Monitoring Analytics - Measure13Our Social Times
 
Frank Mainzer & Silviu Durduc - Developing mobile app using Sencha Touch
Frank Mainzer & Silviu Durduc - Developing mobile app using Sencha TouchFrank Mainzer & Silviu Durduc - Developing mobile app using Sencha Touch
Frank Mainzer & Silviu Durduc - Developing mobile app using Sencha TouchCodecamp Romania
 
Umsl challanges for brand measuring social media -marshall sponder - apr...
Umsl    challanges for brand measuring social media  -marshall sponder  - apr...Umsl    challanges for brand measuring social media  -marshall sponder  - apr...
Umsl challanges for brand measuring social media -marshall sponder - apr...Marshall Sponder
 
IBM Social Business Social Software for Business Discover Expertise. Deliver ...
IBM Social Business Social Software for Business Discover Expertise. Deliver ...IBM Social Business Social Software for Business Discover Expertise. Deliver ...
IBM Social Business Social Software for Business Discover Expertise. Deliver ...Fred von Graf
 
By the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in SoftwareBy the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in SoftwareEffectiveUI
 
By the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in SoftwareBy the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in SoftwareEffective
 
A Twitter for your Intranet
A Twitter for your IntranetA Twitter for your Intranet
A Twitter for your IntranetRoss Mayfield
 
Cpg iitm mar_29_2012_final
Cpg iitm mar_29_2012_finalCpg iitm mar_29_2012_final
Cpg iitm mar_29_2012_finaldiscoversudhir
 
Социальные медии и облачный компьютинг
Социальные медии и облачный компьютинг Социальные медии и облачный компьютинг
Социальные медии и облачный компьютинг Dmitry Tseitlin
 
Internet Scale Architecture
Internet Scale ArchitectureInternet Scale Architecture
Internet Scale ArchitectureRightScale
 
Adapting Ourselves to Adaptive Content
Adapting Ourselves to Adaptive ContentAdapting Ourselves to Adaptive Content
Adapting Ourselves to Adaptive ContentKaren McGrane
 
Tangital Webjects Presentation Document
Tangital Webjects Presentation DocumentTangital Webjects Presentation Document
Tangital Webjects Presentation DocumentShay-Jahen Merritté
 
TCS Innovation Forum 2012 - Big Data Whodini
TCS Innovation Forum 2012 - Big Data WhodiniTCS Innovation Forum 2012 - Big Data Whodini
TCS Innovation Forum 2012 - Big Data WhodiniTata Consultancy Services
 
PeopleBrowsr Hiring Deck
PeopleBrowsr Hiring DeckPeopleBrowsr Hiring Deck
PeopleBrowsr Hiring DeckPeopleBrowsr
 
Designing Powerful Web Applications - Monterey
Designing Powerful Web Applications - MontereyDesigning Powerful Web Applications - Monterey
Designing Powerful Web Applications - MontereyDave Malouf
 
In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...John Mancini
 
When where why cloud
When where why cloudWhen where why cloud
When where why cloudsallysogeti
 

Similar to Contextography (20)

Marshall Sponder - Social Media Monitoring Analytics - Measure13
Marshall Sponder - Social Media Monitoring Analytics - Measure13Marshall Sponder - Social Media Monitoring Analytics - Measure13
Marshall Sponder - Social Media Monitoring Analytics - Measure13
 
Frank Mainzer & Silviu Durduc - Developing mobile app using Sencha Touch
Frank Mainzer & Silviu Durduc - Developing mobile app using Sencha TouchFrank Mainzer & Silviu Durduc - Developing mobile app using Sencha Touch
Frank Mainzer & Silviu Durduc - Developing mobile app using Sencha Touch
 
Umsl challanges for brand measuring social media -marshall sponder - apr...
Umsl    challanges for brand measuring social media  -marshall sponder  - apr...Umsl    challanges for brand measuring social media  -marshall sponder  - apr...
Umsl challanges for brand measuring social media -marshall sponder - apr...
 
IBM Social Business Social Software for Business Discover Expertise. Deliver ...
IBM Social Business Social Software for Business Discover Expertise. Deliver ...IBM Social Business Social Software for Business Discover Expertise. Deliver ...
IBM Social Business Social Software for Business Discover Expertise. Deliver ...
 
By the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in SoftwareBy the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in Software
 
By the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in SoftwareBy the Book: Examining the Art of Building Great User Experiences in Software
By the Book: Examining the Art of Building Great User Experiences in Software
 
A Twitter for your Intranet
A Twitter for your IntranetA Twitter for your Intranet
A Twitter for your Intranet
 
Cpg iitm mar_29_2012_final
Cpg iitm mar_29_2012_finalCpg iitm mar_29_2012_final
Cpg iitm mar_29_2012_final
 
Социальные медии и облачный компьютинг
Социальные медии и облачный компьютинг Социальные медии и облачный компьютинг
Социальные медии и облачный компьютинг
 
Internet Scale Architecture
Internet Scale ArchitectureInternet Scale Architecture
Internet Scale Architecture
 
Adapting Ourselves to Adaptive Content
Adapting Ourselves to Adaptive ContentAdapting Ourselves to Adaptive Content
Adapting Ourselves to Adaptive Content
 
Tangital Webjects Presentation Document
Tangital Webjects Presentation DocumentTangital Webjects Presentation Document
Tangital Webjects Presentation Document
 
TCS Innovation Forum 2012 - Big Data Whodini
TCS Innovation Forum 2012 - Big Data WhodiniTCS Innovation Forum 2012 - Big Data Whodini
TCS Innovation Forum 2012 - Big Data Whodini
 
Katrina marques presentation
Katrina marques   presentationKatrina marques   presentation
Katrina marques presentation
 
PeopleBrowsr Hiring Deck
PeopleBrowsr Hiring DeckPeopleBrowsr Hiring Deck
PeopleBrowsr Hiring Deck
 
Impact on internal collaboration
Impact on internal collaborationImpact on internal collaboration
Impact on internal collaboration
 
Designing Powerful Web Applications - Monterey
Designing Powerful Web Applications - MontereyDesigning Powerful Web Applications - Monterey
Designing Powerful Web Applications - Monterey
 
Firesite Chat Klemen 18 March 2010
Firesite Chat Klemen 18 March 2010Firesite Chat Klemen 18 March 2010
Firesite Chat Klemen 18 March 2010
 
In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...In the social, mobile and cloud era, what does it take to be an Information P...
In the social, mobile and cloud era, what does it take to be an Information P...
 
When where why cloud
When where why cloudWhen where why cloud
When where why cloud
 

Recently uploaded

HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon investment
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesHaseebBashir5
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9logalbokkahewagenitash
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024Adnet Communications
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdflinciy03
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastInstBlast Marketing
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettJacobBadgett
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckHajeJanKamps
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfomnme1
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteriamilos639
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerAlejandro Cremades
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfinsightssuccess2
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportDubai Multi Commodity Centre
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 

Recently uploaded (20)

HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024TriStar Gold Corporate Presentation May 2024
TriStar Gold Corporate Presentation May 2024
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
A Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob BadgettA Brief Introduction About Jacob Badgett
A Brief Introduction About Jacob Badgett
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
Pitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deckPitch Deck Teardown: Terra One's $7.5m Seed deck
Pitch Deck Teardown: Terra One's $7.5m Seed deck
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement CriteriaSedex Members Ethical Trade Audit (SMETA) Measurement Criteria
Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot ReportFuture of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 

Contextography