The document discusses modern marketing outlets and strategies used by McDonalds, Our Food Your Questions website, and Victoria's Secret. McDonalds uses social media like Facebook and Twitter for paid and unpaid ads and has over 23 million Facebook likes. Our Food Your Questions is a social media site where users can ask questions about McDonalds food which they promise to answer honestly. Victoria's Secret has almost 20 million Facebook likes and sends frequent emails on sales and events, and their annual highly televised and marketed fashion show expands their target audience.
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Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
OPI is a professional nail polish brand seeking to increase market share. Its target audiences are women ages 35-65 who value style on a budget. The marketing plan aims to position OPI as a sophisticated yet affordable salon brand. Tactics include TV, print, outdoor and social media advertising emphasizing OPI's chip resistance and wide color selection. The goal is to attract new customers and increase revenues by highlighting OPI's professional quality at accessible price points.
Squarelle Tonacity - Digital Marketing Plan Presentation - Group 12 (October ...Nikolaos Tsiakmakis
Module Three Assignment: Multi-Channel Plan
Squarelle Tonacity is a high-end hair colouring product, which has all the usual Squarelle quality guarantees; it gives good quality, lasting colour and is odourless and ammonia free.
Research shows that women are concerned that a wash in/ wash out application method, usual to home-hair colouring practices, will not give a good multi-tonal effect in the finished result. Squarelle Tonacity comes with a bespoke application tool, especially designed for Squarelle by our team of engineers, which allows women to easily apply multiple colours and give the multi-tonal salon effect at home.
Each pack comes with three colour toners, carefully selected to work together and create a fantastic overall look. The face of Tonacity is likely to be someone such as Tess Daly.
Google Squared (October 2013) - Team 12
Dayanna Baricelli
Niall Blatcher
Venetia Ellis
Meeta Gournay
Cris Morgado
Neil Stinchcombe
Nikolaos Tsiakmakis
Sophie Tye
Lyn Williams
This document provides an overview of ReachingWomen, a media company that connects brands with female audiences. It discusses opportunities to engage women through various venues where they regularly spend time, such as nail salons, hair salons, yoga studios, and daycare centers. Nail salons in particular are highlighted as an effective environment for reaching women, as they comprise a large captive audience that is receptive to messaging. Specific campaign examples and metrics are also summarized.
The document outlines Kelsey Gernert's final project for introducing Dove's new line of natural beauty products called Dove Love. The goals are to increase awareness and drive consumers to purchase the products locally. The target audience is women ages 20-35 who are health conscious. Marketing channels include beauty bloggers, Pinterest, Google AdWords, YouTube ads featuring Meghan Trainor, popup stores, and a landing page. Tactics will be measured by key performance indicators like views, clicks and conversions with a goal of 10% of exposed consumers purchasing. Additional campaign ideas and budgets are proposed for July-December utilizing social media, magazines and beauty boxes.
The document provides information about Sahachari Foundation, a charitable trust established in 2009 to support education, healthcare, socio-economic upliftment, and cultural promotion initiatives. The Foundation organizes cultural events and exhibitions like Design One to raise funds for deserving NGOs. Design One is an exhibition that showcases fashion, jewelry, and other design products from Indian designers. The Foundation is exploring launching an online platform to complement its physical exhibitions and continue supporting charities during the COVID-19 pandemic.
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
The document discusses modern marketing outlets and strategies used by McDonalds, Our Food Your Questions website, and Victoria's Secret. McDonalds uses social media like Facebook and Twitter for paid and unpaid ads and has over 23 million Facebook likes. Our Food Your Questions is a social media site where users can ask questions about McDonalds food which they promise to answer honestly. Victoria's Secret has almost 20 million Facebook likes and sends frequent emails on sales and events, and their annual highly televised and marketed fashion show expands their target audience.
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
OPI is a professional nail polish brand seeking to increase market share. Its target audiences are women ages 35-65 who value style on a budget. The marketing plan aims to position OPI as a sophisticated yet affordable salon brand. Tactics include TV, print, outdoor and social media advertising emphasizing OPI's chip resistance and wide color selection. The goal is to attract new customers and increase revenues by highlighting OPI's professional quality at accessible price points.
Squarelle Tonacity - Digital Marketing Plan Presentation - Group 12 (October ...Nikolaos Tsiakmakis
Module Three Assignment: Multi-Channel Plan
Squarelle Tonacity is a high-end hair colouring product, which has all the usual Squarelle quality guarantees; it gives good quality, lasting colour and is odourless and ammonia free.
Research shows that women are concerned that a wash in/ wash out application method, usual to home-hair colouring practices, will not give a good multi-tonal effect in the finished result. Squarelle Tonacity comes with a bespoke application tool, especially designed for Squarelle by our team of engineers, which allows women to easily apply multiple colours and give the multi-tonal salon effect at home.
Each pack comes with three colour toners, carefully selected to work together and create a fantastic overall look. The face of Tonacity is likely to be someone such as Tess Daly.
Google Squared (October 2013) - Team 12
Dayanna Baricelli
Niall Blatcher
Venetia Ellis
Meeta Gournay
Cris Morgado
Neil Stinchcombe
Nikolaos Tsiakmakis
Sophie Tye
Lyn Williams
This document provides an overview of ReachingWomen, a media company that connects brands with female audiences. It discusses opportunities to engage women through various venues where they regularly spend time, such as nail salons, hair salons, yoga studios, and daycare centers. Nail salons in particular are highlighted as an effective environment for reaching women, as they comprise a large captive audience that is receptive to messaging. Specific campaign examples and metrics are also summarized.
The document outlines Kelsey Gernert's final project for introducing Dove's new line of natural beauty products called Dove Love. The goals are to increase awareness and drive consumers to purchase the products locally. The target audience is women ages 20-35 who are health conscious. Marketing channels include beauty bloggers, Pinterest, Google AdWords, YouTube ads featuring Meghan Trainor, popup stores, and a landing page. Tactics will be measured by key performance indicators like views, clicks and conversions with a goal of 10% of exposed consumers purchasing. Additional campaign ideas and budgets are proposed for July-December utilizing social media, magazines and beauty boxes.
The document provides information about Sahachari Foundation, a charitable trust established in 2009 to support education, healthcare, socio-economic upliftment, and cultural promotion initiatives. The Foundation organizes cultural events and exhibitions like Design One to raise funds for deserving NGOs. Design One is an exhibition that showcases fashion, jewelry, and other design products from Indian designers. The Foundation is exploring launching an online platform to complement its physical exhibitions and continue supporting charities during the COVID-19 pandemic.
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
The media plan proposal outlines an integrated campaign to launch Maybelline's new lipstick line. The $200 million budget will be allocated across TV, print, digital, social, search, and OOH channels from September to December. The key objectives are to spread awareness of the new line and increase traffic to Maybelline's website and stores. A variety of tactics are proposed, including TV and digital ads, influencer partnerships, in-store activations, and sponsored events, to engage millennial women and position Maybelline as the leader in customizable lipsticks. Measurement will track metrics like GRPs, reach, clicks, and foot traffic.
LifeStyle Traveling is a proposed new television network focused on travel. It will feature shows about traveling with kids, sports destinations, budget travel, hidden destinations, reality shows about travel, and travel documentaries. The network aims to attract new viewers while retaining current audiences. It will promote travel that aligns with viewers' interests through creative programming. Initial advertising will feature trailers on networks like VH1, MTV, and Nickelodeon to generate interest. The goal is to bring in more revenue through increased viewership and competitive sponsorships that complement the travel-focused content.
Beauty trends have evolved significantly over thousands of years. In ancient Egypt, makeup served as a representation of wealth and status, with rituals and symbolic meanings associated with different cosmetics. Throughout history, beauty trends have alternated between embracing and rejecting cosmetics. In recent decades, celebrities and pop culture through television and social media have heavily influenced trends, popularizing styles like contouring, lip lining, and colorful eyeliner. Looking to the future, sustainability, pricing, nostalgia, and digital technology are expected to further transform the beauty industry.
M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. They created the makeup line to satisfy the needs of professional photographers and makeup artists. In 1994, M·A·C launched its Viva Glam campaign to raise money for HIV/AIDS research. Every cent from Viva Glam lipstick and lipglass sales goes to the M·A·C AIDS Fund. In 1995, Estee Lauder acquired a majority stake in M·A·C and now fully owns the company. M·A·C continues its charitable work through the AIDS Fund and supports causes like providing meals to those living with HIV/AIDS.
The proposal summarizes a plan to revive sales of JPC hair care brands through a multi-year "Great Model Search" promotion. Key elements include a model search contest with local and national components, retail promotions, and a celebrity-filled broadcast event to select winners. An integrated online and offline marketing campaign will drive consumers to stores and build the JPC brand as contemporary and celebratory of black beauty. The budget outlines professional fees and execution costs to launch the initial promotion.
Kids Fashion Week DMV is a three-day event taking place in Washington DC that aims to provide opportunities for children interested in modeling careers or the entertainment industry. Events include a networking party on Friday, workshops on Saturday for professional development, and a runway show on Sunday featuring 10-12 youth fashion designers. The event expects to attract an audience that is 70% female, with 30% under 18 years old and 40% with a household income over $65k. Sponsorship opportunities range from $150 to $300.
Ra 360 brings you 30 Days of Fashion, the biggest fashion and beauty consumer event in India uniting publications and offering advertisers an effective platform. It will bring over 200 unique promotions, lifestyle events, and luxury retail festivals across multiple cities in April and October 2012. Every day will feature magazine initiatives, workshops, fashion shows, exhibitions, giveaways and offers to engage fashionistas.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design,ad agencies and digital marketing companies.
Rodriguez silvestri 11am_socialmediacampaignDana Marie
1. The campaign targets young women ages 15-25 through a social media sweepstakes promoting a new Herbal Essences product. Participants upload selfies with the product on Instagram to win a Cosmopolitan photoshoot or product bundles.
2. Popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen will create promotional videos for the product and sweepstakes that will spread the hashtags virally to their collective 14.5 million subscribers.
3. The campaign aims to build an engaged community around the Herbal Essences brand through social media interactions, trust-building content, and an ongoing presence on platforms even after the initial campaign. This
This solution was given by team eccentric in the 2nd round of MI 2018 to launch the Brand Ayush Lever and give a plan for One year to reach the maximum number of people
Rodriguez silvestri 11am_socialmediacampaignDana Marie
The campaign aims to launch a new Herbal Essences product by holding a social media contest targeting young women ages 15-25. It will partner with popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen, who will create videos promoting the product and contest hashtags. The contest winner will be featured in a Cosmopolitan magazine spread shot by Annie Leibovitz, generating free advertising through user-generated social media posts with the hashtags. The campaign seeks to build an engaged community around the Herbal Essences brand through ongoing social media engagement and partnerships after the initial contest period.
Supporting artists rise through pandemic an nyc initiativeAtheethBelagode
New York City is supporting artists rise through the pandemic. The city is launching a new program to provide financial aid to artists. This is done to support artists hit by the pandemic, an official stated on Thursday.
The program called “City Artist Corps” aims to provide payment to the artists who will be engaging in various work across the city. This can range from showcasing public art, designing murals, presenting performances, or more.
Advertising has existed for thousands of years and was used to promote wares in ancient markets. It became more prominent in the 19th century as retailers began advertising products and prices. Advertising agencies developed to meet industry needs and professionalized over time. Advertising is now pervasive across many media channels and is designed to attract attention and stimulate desire for products. While it supports economic growth, critics argue advertising is often intrusive, deceptive, exploits children, and can negatively impact culture by promoting materialism. Regulations aim to protect consumers by restricting certain ad content and influence.
Lacey Couture Designs Marketing Plan Part BLori Tantawi
This document provides a marketing plan and channel selection strategy for Lacey Couture Jewelry. The budget is increased to $5,000 and campaign duration is reduced to six months. Channels selected include digital public relations with a budget of $310, display advertising with a budget of $2,250, and social media/viral marketing with a budget of $1,770. The plan outlines implementation strategies and estimated conversions for each channel to increase brand awareness and sales.
This slideshare is about the current environment in the luxury and fashion industries due to Covid-19 including accelerating trends, interesting initiatives launched by companies across industries, challenges and opportunities faced, and resulting calls-for-action.
OPI is launching an integrated marketing campaign to increase brand awareness and market share of its nail lacquer products. The campaign will target three key consumer segments: Significant Singles (women ages 35-65), Flourishing Families (married women ages 30-40 with children), and Suburban Style (fashion-forward women ages 30-40). The campaign will utilize magazine advertisements, online banner ads, billboards, television commercials, and in-salon promotions with a total budget of $35 million. The goal is to increase desire for the OPI brand by 50% and achieve a 20% market share among nail polish consumers.
Latin American Fashion Week (LAFWC) is a biannual fashion event that showcases local and international Latin American designers and provides opportunities for models, artists, and other industry professionals; the document outlines sponsorship opportunities for the 2014 event ranging from $600-1200 that provide advertising, networking benefits, and support for LAFWC's mission of cultivating the art and fashion community while supporting small businesses and charitable causes.
Adv presentation for expanding your businessrevir11094
Advertising in business involves the strategic communication of messages to a target audience with the aim of promoting products, services, or ideas. It utilizes various channels such as print, broadcast, digital, and social media to reach potential customers and persuade them to take desired actions, such as making a purchase or adopting a specific behavior. Effective advertising considers market research, consumer behavior, and branding to craft compelling messages that resonate with the audience and drive desired outcomes for the business.
PJ Balzer of the King’s Kids Christian Outreach & MinistryKeen Ley
1888 Press Release - PJ works at the King's Kids Christian Outreach & Ministry of Mastic Beach, New York, helping youth, children, the addicted, hopeless, incarcerated and struggling in our community.
The Boy B Eazy releases his first studio album “Believe, Vol. 1” featuring OT...Keen Ley
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The media plan proposal outlines an integrated campaign to launch Maybelline's new lipstick line. The $200 million budget will be allocated across TV, print, digital, social, search, and OOH channels from September to December. The key objectives are to spread awareness of the new line and increase traffic to Maybelline's website and stores. A variety of tactics are proposed, including TV and digital ads, influencer partnerships, in-store activations, and sponsored events, to engage millennial women and position Maybelline as the leader in customizable lipsticks. Measurement will track metrics like GRPs, reach, clicks, and foot traffic.
LifeStyle Traveling is a proposed new television network focused on travel. It will feature shows about traveling with kids, sports destinations, budget travel, hidden destinations, reality shows about travel, and travel documentaries. The network aims to attract new viewers while retaining current audiences. It will promote travel that aligns with viewers' interests through creative programming. Initial advertising will feature trailers on networks like VH1, MTV, and Nickelodeon to generate interest. The goal is to bring in more revenue through increased viewership and competitive sponsorships that complement the travel-focused content.
Beauty trends have evolved significantly over thousands of years. In ancient Egypt, makeup served as a representation of wealth and status, with rituals and symbolic meanings associated with different cosmetics. Throughout history, beauty trends have alternated between embracing and rejecting cosmetics. In recent decades, celebrities and pop culture through television and social media have heavily influenced trends, popularizing styles like contouring, lip lining, and colorful eyeliner. Looking to the future, sustainability, pricing, nostalgia, and digital technology are expected to further transform the beauty industry.
M·A·C Cosmetics was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. They created the makeup line to satisfy the needs of professional photographers and makeup artists. In 1994, M·A·C launched its Viva Glam campaign to raise money for HIV/AIDS research. Every cent from Viva Glam lipstick and lipglass sales goes to the M·A·C AIDS Fund. In 1995, Estee Lauder acquired a majority stake in M·A·C and now fully owns the company. M·A·C continues its charitable work through the AIDS Fund and supports causes like providing meals to those living with HIV/AIDS.
The proposal summarizes a plan to revive sales of JPC hair care brands through a multi-year "Great Model Search" promotion. Key elements include a model search contest with local and national components, retail promotions, and a celebrity-filled broadcast event to select winners. An integrated online and offline marketing campaign will drive consumers to stores and build the JPC brand as contemporary and celebratory of black beauty. The budget outlines professional fees and execution costs to launch the initial promotion.
Kids Fashion Week DMV is a three-day event taking place in Washington DC that aims to provide opportunities for children interested in modeling careers or the entertainment industry. Events include a networking party on Friday, workshops on Saturday for professional development, and a runway show on Sunday featuring 10-12 youth fashion designers. The event expects to attract an audience that is 70% female, with 30% under 18 years old and 40% with a household income over $65k. Sponsorship opportunities range from $150 to $300.
Ra 360 brings you 30 Days of Fashion, the biggest fashion and beauty consumer event in India uniting publications and offering advertisers an effective platform. It will bring over 200 unique promotions, lifestyle events, and luxury retail festivals across multiple cities in April and October 2012. Every day will feature magazine initiatives, workshops, fashion shows, exhibitions, giveaways and offers to engage fashionistas.
Grasshoppers India Pvt. Ltd is a creative advertising agency and design house working across all medias of communication. Associates are Public relations, web design,ad agencies and digital marketing companies.
Rodriguez silvestri 11am_socialmediacampaignDana Marie
1. The campaign targets young women ages 15-25 through a social media sweepstakes promoting a new Herbal Essences product. Participants upload selfies with the product on Instagram to win a Cosmopolitan photoshoot or product bundles.
2. Popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen will create promotional videos for the product and sweepstakes that will spread the hashtags virally to their collective 14.5 million subscribers.
3. The campaign aims to build an engaged community around the Herbal Essences brand through social media interactions, trust-building content, and an ongoing presence on platforms even after the initial campaign. This
This solution was given by team eccentric in the 2nd round of MI 2018 to launch the Brand Ayush Lever and give a plan for One year to reach the maximum number of people
Rodriguez silvestri 11am_socialmediacampaignDana Marie
The campaign aims to launch a new Herbal Essences product by holding a social media contest targeting young women ages 15-25. It will partner with popular beauty YouTubers Bethany Mota, Kandee Johnson, and Ingrid Nilsen, who will create videos promoting the product and contest hashtags. The contest winner will be featured in a Cosmopolitan magazine spread shot by Annie Leibovitz, generating free advertising through user-generated social media posts with the hashtags. The campaign seeks to build an engaged community around the Herbal Essences brand through ongoing social media engagement and partnerships after the initial contest period.
Supporting artists rise through pandemic an nyc initiativeAtheethBelagode
New York City is supporting artists rise through the pandemic. The city is launching a new program to provide financial aid to artists. This is done to support artists hit by the pandemic, an official stated on Thursday.
The program called “City Artist Corps” aims to provide payment to the artists who will be engaging in various work across the city. This can range from showcasing public art, designing murals, presenting performances, or more.
Advertising has existed for thousands of years and was used to promote wares in ancient markets. It became more prominent in the 19th century as retailers began advertising products and prices. Advertising agencies developed to meet industry needs and professionalized over time. Advertising is now pervasive across many media channels and is designed to attract attention and stimulate desire for products. While it supports economic growth, critics argue advertising is often intrusive, deceptive, exploits children, and can negatively impact culture by promoting materialism. Regulations aim to protect consumers by restricting certain ad content and influence.
Lacey Couture Designs Marketing Plan Part BLori Tantawi
This document provides a marketing plan and channel selection strategy for Lacey Couture Jewelry. The budget is increased to $5,000 and campaign duration is reduced to six months. Channels selected include digital public relations with a budget of $310, display advertising with a budget of $2,250, and social media/viral marketing with a budget of $1,770. The plan outlines implementation strategies and estimated conversions for each channel to increase brand awareness and sales.
This slideshare is about the current environment in the luxury and fashion industries due to Covid-19 including accelerating trends, interesting initiatives launched by companies across industries, challenges and opportunities faced, and resulting calls-for-action.
OPI is launching an integrated marketing campaign to increase brand awareness and market share of its nail lacquer products. The campaign will target three key consumer segments: Significant Singles (women ages 35-65), Flourishing Families (married women ages 30-40 with children), and Suburban Style (fashion-forward women ages 30-40). The campaign will utilize magazine advertisements, online banner ads, billboards, television commercials, and in-salon promotions with a total budget of $35 million. The goal is to increase desire for the OPI brand by 50% and achieve a 20% market share among nail polish consumers.
Latin American Fashion Week (LAFWC) is a biannual fashion event that showcases local and international Latin American designers and provides opportunities for models, artists, and other industry professionals; the document outlines sponsorship opportunities for the 2014 event ranging from $600-1200 that provide advertising, networking benefits, and support for LAFWC's mission of cultivating the art and fashion community while supporting small businesses and charitable causes.
Adv presentation for expanding your businessrevir11094
Advertising in business involves the strategic communication of messages to a target audience with the aim of promoting products, services, or ideas. It utilizes various channels such as print, broadcast, digital, and social media to reach potential customers and persuade them to take desired actions, such as making a purchase or adopting a specific behavior. Effective advertising considers market research, consumer behavior, and branding to craft compelling messages that resonate with the audience and drive desired outcomes for the business.
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Style & Image Network Seeks Multicultural Beauty Brands for Virtual Brand Showcase Series
1. Style & Image Network Seeks Multicultural Beauty Brands for Virtual Brand
Showcase Series
(1888 PressRelease) SIN is soon to host a line-up of multicultural beauty brand showcases virtually for
lifestyle brands in May and June 2021.
Washington, DC-MD-VA-WV - News for beauty & wellness businesses looking for a powerful channel
to feature their brands. Leading local brand activation agency Style & Image Network (SIN) has
announced it will host a series of virtual multicultural beauty brand showcases in May and June
2021and is accepting submissions from companies wanting to participate.
Style & Image Network’s TV Spotlight Brand Showcases host multi-brand theme showcases to raise
awareness and exposure of consumer-packaged goods brands by reaching millions of viewers.
The first edition of the program will feature a select group of multicultural beauty brands that cater to
natural hair care, melanin skincare, and brown girl beauty across four categories: haircare, skincare,
bath & body, makeup.
“We are excited to celebrate all things “Black & Brown” beauty and offer brands a cost-effective way to
air their products on a local lifestyle show. We are also thrilled to have fashion and lifestyle influencer
Maggy Francois host our first beauty TV segment.”, stated Sylvie Luanghy, the founder of Style &
Image Network.
Companies and Public Relations agencies representing clients interested in having their products
feature on the show, please visit https://sinbrand.com/tv-brand-showcase
2. About Style & Image Network
Style & Image Network, LLC (SIN) s a brand activation agency specializing in creating and producing
dynamic consumer experience through event marketing, social media, and event staffing.