Stuart Josephson Portfolio LI

Stuart Josephson BA(Hons) – Mobile: 07903 357 629 Email: creative@stuartjosephson.com
BRANDING
PACKAGING & PROMOTIONAL
3D VISUALS
RETAIL DESIGN
DIGITAL
PORTFOLIO CONTENTS

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LOGO DESIGNS

the magenta group
who are
The Magenta Group brings together individuals with skills in
three key areas:
G Property
G Corporate
G Assets
The Magenta Group was created to make investments or acquisitions with a
predetermined management strategy in advance of each transaction.
With substantial funds at its disposal through its network of committed investors,
The Magenta Group creates success through its highly skilled management team
and extensive contact base established over many years.
In an uncertain economy, The Magenta Group can help to bring stability and
security by providing cash to unlock value wherever that value is tied up.
The clear aim of The Magenta Group is to deliver a ﬁrst class professional service
to its clients; helping them resolve their problems.
Magenta Brochure 007 Duo.indd 1 11/03/2009 14:43
corporate
The Magenta Group are looking to acquire or invest in fundamentally sound
businesses where their growth potential is constrained through lack of funds.
Corporate investments will proceed quickly, following focused due diligence and a
business evaluation which will also highlight the business funding needs and the
required structure.
Prior to any acquisition, management will have a clear understanding of the exit
strategy which is expected to either come from an immediate resale, a restructure
and sale or a turnaround and sale.
Following an acquisition, the skills of the management team will be turned to
business activism where appropriate. Representation on the Board will also
ensure suitable monitoring on behalf of investors.
The Magenta Group
can help to bring stability
and conﬁdence
PROJECT INFORMATION
The Client: An investment and acquisitions company.
The client required an identity for their new company.
Work involved taking the client brief and moving forward with design proposals
and developing a “brand styling” for the magenta group.
This style was then developed into their brochure and other printed materials,
which were used to promote their services to prospective clients.

Whatever the occasion,
Fuse Gourmet will
arouse your taste buds
with an unrivalled fusion
of sensational creative
food time after time.
starters
desserts
main coursesPlease Choose 1 Option
Please Choose 1 Option
Please Choose 1 Option
ALL ARE PLATED
• Spiced tomato soup garnished with basil pesto served with warm ciabatta
• Baked stuffed mushroom served on cream and garlic sauce with dollop of
sweet chilli sauce
• Mexican chicken strips served with tomato and
coriander salsa, soured cream and paprika
• Spiced fish cakes served with zesty tartar sauce and
salad
• Tarragon and sage spiced chicken strips served on
a chick pea salad
• Mince and gently spiced lamb skewered and
cooked in clay oven, coated in finely chopped
green and red capsicum served with cooling mint
chutney and mango chutney
• Smoked salmon roulade served with a olive oil, fresh dill and grainy
mustard vinaigrette
• Italian parmesan chicken served with a ranch dressing
• Pesto, sundried tomatoes and parmesan served on a bruschetta.
• Mixed berry cheese cake
• Mango cheese cake
• Profiteroles with chocolate sauce.
• Trio of melons with seasonal berries
• Chocolate indulgence served with a
drizzle mascapone
• Mixed berry cheese cake served with a
mango cooli
• Mango cheese cake served with raspberry cooli
phone: 0800 110 5910 email: food@fusegourmet.co.uk online: www.fusegourmet.co.uk
Oriental Assiette
• Vegetable Hakka noodles
• Chicken in lemon and garlic sauce
• Shredded lamb
• Stir fried seasonal vegetables in schezuan sauce
• Steamed Rice
Oriental Assiette – Vegetarian
• Pad Thai noodles
• Beancurd in black bean sauce
• Thai green vegetable curry
• Stir fried seasonal vegetables in schezuan sauce
• Steamed rice
Plated
• Moroccan olive chicken served with flatbread
• Moroccan lamb tagine with olives, flaked almonds, tomatoes and
garlic served with spicy couscous
• Rack of lamb coated in crushed coriander and pepper on a bed of cumin
mashed potatoes served with minted seasonal steamed vegetables
• Jerk chicken fillet served on a bed of peas rice with black eyed pea salad
• Moroccan baked stuffed fish with chopped coriander, garlic, paprika and
cayenne pepper. Served with vermicelli rice
• Steamed seabass with sautéed new potatoes and oriental style vegetables
Served with drizzle of sweet chilli sauce on request
• Spinach and feta cheese tart served on bed of wild rocket, puy lentils and
sun-dried tomato salad
• Saffron risotto served with wild rocket and artichoke salad
• Penne pasta with aubergine, tomatoes, basil and garlic topped with
pecorino cheese
• Spiced fish cakes served with zesty tartar sauce and
PROJECT INFORMATION
The Client: Fuse Gourmet – a fusion food catering company.
The fuse gourment branding was developed on behalf of an existing
client (Payal Events) to be used at a series of bespoke events. The
styling was taken forward into stationery, menus, table plans and
other materials, including staff uniforms.
The brand styling was also used on the website.

Poster designs to appear in salons Exhibition Panels
Point of Sale UnitsPackaging
PROJECT INFORMATION
The Client: Transformulas® – a beauty cosmetics
company.
The client required a complete re-branding of their
house style and product range, to give them better
shelf presence and recognition in salons.
The solution involved creating a style that would work
across all promotional materials. To achieve this, a
colour coding system was developed for each product
range to enable easy visual recognition by potential
customers.
The re-branding led to the creation of a new suite of
brand imagery, which was then, in conjunction with
the new style, taken across posters, exhibition panels,
brochures, point of sale and the company’s product
packaging.

PROJECT INFORMATION
The Client: J&K Henderson – Europe’s largest watch wholesaler.
Having acquired the rights to the SpongeBob watch licence, the client
requested a range of watches and packaging be developed.
Working within the brand guidelines and liaising with the approval team at
Nickelodeon / MTV, designs for the new range were developed. Following
sign off and production of designs in the Far East, promotional materials were
designed and featured in trade show advertising and national press campaigns.
Product Advertising
Product range packaging designs

PROJECT INFORMATION
The Client: Seven Scent - Part of the PZ Cussons Family.
Work for this client – who develop fragances on behalf of their parent company PZ Cussons – has included exhibitions, direct mail and
promotional product designs.

PROJECT INFORMATION
The Client: PowerMaster.
The brief involved creating a brand styling and packaging designs
for a diverse range of light ﬁtting and ﬁxtures.
The product range is sold into national multiple retailers, such as
B&Q and The Range.
The client also required detailed product photography to feature on
the front each product pack.
Product range packaging designs

Lighting Catalogue
2016
PROJECT INFORMATION
The Client: Energizer.
Work for this client has involved creating a complete range of packaging for a new product lighting category
within the core brand. All creative was completed in close collaboration with Enegizer’s HQ in the United
States, to ensure compliance with their latest brand guidelines.
Exhibition panels, POS and a product catalogue, were also designed to promote the launch of the new range.
Exhibition graphics
Product brochure
Branded packaging

PROJECT INFORMATION
The Client: Payal Events.
Payal Events, are a luxury British event management, production and
gourmet food specialist brand.
Ongoing work for this client has included branding, advertorial
design and 3D event visuals.

PROJECT INFORMATION
The Client: Boca™.
From concept to launch...
Following an initial client meeting to discuss the retail proposition and to
establish a possible brand direction, potential brand names were developed
and logos and colour schemes were created. Shop ﬂoor plan layouts were
also drafted to present to the client. These initial concepts remained largely
unchanged in the launch shop which opened to the public.
The shop received a great reception from local shoppers and drew in an
ever increasing foot-fall, due to the strong brand presence and eye catching
promotions on its retail parade.

PROJECT INFORMATION
The Client: Passion for Perfume.
Work for this client involved designing all promotional
materials that appeared in-store, as-well-as press and
mall advertising.
Rolling promotional materials were required for
seasonal promotions, that worked along-side the
core all year product line information. Additional
promotional materials were are also required to
announce the launch of new fragrances or special
offers on particular lines.Special Promotions
Magazine Advertising
Shopping Mall / Plasma TV Promotional Animation

PROJECT INFORMATION
The Client: Supreme Imports
The client was looking to refresh their online brand
presence, as it was over 5 years’ old, which it terms
of web technology made their site look extremely
outdated.
The concept that was created, featured full width
banners for promoting both products and specific
areas of the website. A fresh colour palette was
introduced, which reflected the company’s branding
and also aided the visitor’s journey through the
individual areas of the website.
The site was designed to be both desktop and
mobile device ready, with all elements re-sizing
and repositioning to suit specific screen sizes and
resolutions.

PROJECT INFORMATION
The Client: Blueprint Web Technology
The client had taken the brief (from their client) to
create a more engaging website for Lyons Wilson
Solicitors.
The nature of the website - being for a ﬁrm of
solicitors specialising in multiple areas of law - meant
that a great deal of content was required. The new
design was a blend of style and function, presenting
visitors with clear calls to action and links to content,
whilst at the same time having a clear hierarchy and
importantly a professional “look and feel”.
resolutions.

PROJECT INFORMATION
The Client: Blueprint Web Technology
The client was looking to launch a “sister company”,
specialising in Umbraco coded websites.
A brand logo and colour palette were created for the
client, which was then used throughout the website.
The contrasting orange and grey palette gave the
site visual impact with clear CTAs and navigational
structure.
resolutions.

PROJECT INFORMATION
The Client: Supreme Imports
The client required email campaigns on an ongoing
basis, to promote their full range of products, to
targeted email databases.
Using both Dreamweaver and Campaign Monitor,
HTML emails were designed, coded and distributed.
Content would link directly through to products on
the client’s e-commerce website driving sales and
therefore increasing their proﬁt margins.

STUARTJOSEPHSON
07903 357 629
creative@stuartjosephson.com

Stuart Josephson Portfolio LI

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