View the webinar at: http://pcma.org/PCMA365.htm. The Professional Convention Management Association (PCMA), UBM Studios (a UBM company), and the Virtual Edge Institute (VEI) combined efforts to survey marketing professionals in order to get a pulse on the work-related uses of events, expositions, virtual engagements and the motivations and behaviors surrounding physical and online event participation. Michael Doyle, Executive Director of Virtual Edge Institute, and Kathleen Connolly, VP Sales & Development, West for UBM Studios, presented a webinar on how in-person and virtual come together.