Striking a Critical Balance
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Illustrates the role of IT in positioning any business it supports along a common-to-differentiated value continuum so that the business can participate more effectively in the market
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Striking a Critical Balance
- 1. Striking a Critical Balance IT Strategic Framing Session March 2008
- 2. The Critical Continuum “Glocalized” Paid Proprietary Closed Open Public Domain Free Collaborative Context
- 3. Common vis-à-vis Differentiated Value “Glocalized” Paid Proprietary Differentiated Value Closed Open Common Value Public Domain Free Collaborative Context
- 4. Bringing Technology to the Customer’s Business “Glocalized” Developments Paid Technology Proprietary Closed Closed Open Open Value Interests Public Domain Free Customers’ Collaborative Context
- 5. Our Value-Add: Integration and Modeling “Glocalized” Developments Paid Technology Integrated Proprietary Modules Closed Open Value Interests Solutions Public Domain Modeling Free Customers’ Collaborative Context
- 6. Delivering Value to Meet the Customer’s Interests ASSETS What the Customer Owns to Meet Interests PRACTICES How the Customer Meets Interests Integrated Solutions Integrated Modules Modeling Solutions “Becoming the Integrative Agent: “Solution Paid for by Proving the Pieces Increased Value” Fit and Work Together” PORTFOLIO Where the Customer’s Interests Are Focused The Company That “Owns” the Triangle, Owns the Customer’s Buying Decision
- 7. The Value-Add Space Where IT Plays… Includes Source Code No Source Code Included Charge for Software Paid Charge for Software Proprietary Practices Differentiated Value Assets Open Closed Common Value Public Domain Portfolio Source Code Included Free No Source Code Included No Charge for Software No Charge for Software …And Where the Customer Is Won or Lost!
- 8. Framing Next Steps • You must be the change you wish to see in the world. – Mahatma Gandhi • If you want to build change, you have to start everywhere at once. – Margaret Mead • The definition of insanity is doing the same thing over and over again and expecting different results. – Albert Einstein