The Obama 2008 presidential campaign utilized new media to build the Obama brand from low name recognition to the presidency over two years. [1] The campaign prioritized new media and staffed it equally with other divisions, gathering a database of 13 million supporters through compelling content on platforms like Facebook, YouTube, email and mobile. [2] Testing, measurement, and optimization were central to the data-driven new media strategy of fundraising, volunteer mobilization, and communicating a focused, consistent message of change. [3] Obama's grassroots, supporter-centered approach revolutionized political new media and helped him become the 2008 Marketer of the Year.
The Obama 2008 presidential campaign utilized new media to build the Obama brand from low name recognition to the presidency over two years. [1] The campaign prioritized new media and staffed it equally with other divisions, gathering a database of 13 million supporters through compelling content on platforms like Facebook, YouTube, email and mobile. [2] Testing, measurement, and optimization were central to the data-driven new media strategy of fundraising, volunteer mobilization, and communicating a focused, consistent message of change. [3] Obama's grassroots, supporter-centered approach revolutionized political new media and helped him become the 2008 Marketer of the Year.
This document provides guidelines for conducting market and opinion research using the internet. It discusses basic principles such as ensuring voluntary participation, disclosing the researcher's identity, safeguarding respondent anonymity, using privacy policy statements, maintaining data security, addressing reliability and validity, guidelines for interviewing children, and restrictions on unsolicited email. It also provides additional guidance on these principles and guidelines for using internet access panels, including best practices for panel recruitment, project management, monitoring, maintenance, and privacy/data protection. The document aims to help researchers uphold ethical standards and comply with relevant laws and codes of practice when conducting internet-based research.
This document provides 26 questions for researchers to ask online sample providers to better evaluate their methodology and ensure sample quality. The questions cover topics like company profile, sample sources, panel recruitment, data quality validation, and privacy/compliance. The goal is to help researchers determine if a provider's online sampling approach is appropriate for their research objectives and needs.
2009, Opera, State Of The Mobile Web, Mayinternetstats
This document summarizes Opera Mini's growth and performance in May 2009. Some key points:
- Opera Mini saw 8% growth in users since April and over 136% growth since May 2008.
- India moved up and Ukraine moved down in the top 10 countries by users. Southeast Asian countries also saw strong growth, particularly Vietnam which grew over 400% in users.
- Google and Yahoo remained the most used search engines overall, though regional players like Baidu and Yandex dominated in China and Russia.
- The mobile web continued expanding rapidly, with over 9.6 billion pages viewed on Opera Mini in May 2009, up 11% from April.
Opera Mini saw impressive growth in March 2009 with over 23 million unique users, an increase of 12.1% from the previous month. Total pages viewed increased 17.4% to over 8.6 billion and data consumed increased 19.3% to over 148 million MB. Chile surpassed Brazil as the top Latin American country for Opera Mini usage. Nigeria joined the top 10 global list for the first time. Country snapshots showed strong growth across many markets including Russia, Indonesia, China and others.
This document provides guidelines for conducting market and opinion research using the internet. It discusses basic principles such as ensuring voluntary participation, disclosing the researcher's identity, safeguarding respondent anonymity, using privacy policy statements, maintaining data security, addressing reliability and validity, guidelines for interviewing children, and restrictions on unsolicited email. It also provides additional guidance on these principles and guidelines for using internet access panels, including best practices for panel recruitment, project management, monitoring, maintenance, and privacy/data protection. The document aims to help researchers uphold ethical standards and comply with relevant laws and codes of practice when conducting internet-based research.
This document provides 26 questions for researchers to ask online sample providers to better evaluate their methodology and ensure sample quality. The questions cover topics like company profile, sample sources, panel recruitment, data quality validation, and privacy/compliance. The goal is to help researchers determine if a provider's online sampling approach is appropriate for their research objectives and needs.
2009, Opera, State Of The Mobile Web, Mayinternetstats
This document summarizes Opera Mini's growth and performance in May 2009. Some key points:
- Opera Mini saw 8% growth in users since April and over 136% growth since May 2008.
- India moved up and Ukraine moved down in the top 10 countries by users. Southeast Asian countries also saw strong growth, particularly Vietnam which grew over 400% in users.
- Google and Yahoo remained the most used search engines overall, though regional players like Baidu and Yandex dominated in China and Russia.
- The mobile web continued expanding rapidly, with over 9.6 billion pages viewed on Opera Mini in May 2009, up 11% from April.
Opera Mini saw impressive growth in March 2009 with over 23 million unique users, an increase of 12.1% from the previous month. Total pages viewed increased 17.4% to over 8.6 billion and data consumed increased 19.3% to over 148 million MB. Chile surpassed Brazil as the top Latin American country for Opera Mini usage. Nigeria joined the top 10 global list for the first time. Country snapshots showed strong growth across many markets including Russia, Indonesia, China and others.
This document provides a summary of key digital marketing trends in 2008. It found that while internet usage grew, the economic slowdown caused declines in some areas like retail e-commerce and display advertising. Search and video continued to grow substantially. Top trends included a focus on jobs, coupons and politics websites due to the economy, as well as growth of social media and video sites like YouTube and Hulu. Google became the top overall website.
The document provides a summary of mobile web usage in 2008 based on data from the Opera Mini browser. It finds that social networking sites dominated mobile web traffic globally and in most countries. The top three social networks globally were VKontakte, Facebook, and Friendster. Facebook saw enormous growth rates in many countries like Indonesia (+4380%) and Egypt (+3400%). The document predicts continued strong growth in mobile web and social networking usage in 2009, especially in developing countries.
Over the past few years, listening to radio via the internet has grown significantly in the UK. The survey found that 14.5 million people, or 28.9% of UK adults, have listened to the radio online. 9.4 million people do so at least weekly. Listen Again services, which allow listening to missed broadcasts, are popular, with 9.3 million people using them. 6 million people have downloaded podcasts. The average podcast user subscribes to 3.59 podcasts and listens for just over an hour per week. Comedy and music are the most popular genres. iTunes is the most commonly used software for accessing podcasts. Podcasting appears to have a marginal positive impact on live radio listening.
3. Udział użytkowników sieci i biur reklamy online
(Megapanel PBI/Gemius, czerwiec 2008)
BizOn
IDG.pl
media Cormedia
3% Ad.net
4% 2%
14%
Ad-vice
8%
ARBOnetw
Gazeta.pl ork
8% 14%
IDMnet
O2.pl
11%
8%
INTERIA.P
Onet.pl
L WP.pl
11%
8% 9%
4. Udział odsłon sieci i biur reklamy online (Megapanel
PBI/Gemius, listopad 2005 - czerwiec 2008)
O2.pl Gazeta.pl
5% 3%
INTERIA.PL
5%
IDMnet
5%
Ad.net
41%
Ad-vice
7%
WP.pl
9%
ARBOnetwor
k
Onet.pl
10%
15%
5. Liczba użytkowników sieci ARBOnetwork, (Megapanel
PBI/Gemius, listopad 2005 - czerwiec 2008)
16 000 000
Wszyscy polscy internauci
14 000 000
12 000 000
10 000 000
8 000 000
12 111 827
12 107 638
12 064 340
11 872 136
11 794 677
11 750 807
11 668 327
11 682 745
11 624 705
11 613 688
11 417 703
11 296 434
11 285 781
11 151 012
10 829 807
10 860 481
10 766 709
10 847 380
10 759 984
10 704 859
10 726 241
10 677 229
10 674 405
10 611 808
10 530 869
10 414 651
10 485 231
10 296 828
10 373 024
9 733 423
6 000 000
9 314 161
7 947 380
7 851 369
4 000 000
2 000 000
0
XI XII I II III IV V VI VII VIII IX X XI XII I II III IV V VI VII VIII IX X XI XII I 08 II III IV V VI VII
05 05 06 06 06 06 06 06 06 06 06 06 06 06 07 07 07 07 07 07 07 07 07 07 07 07 08 08 08 08 08 08
6. Liczba odsłon sieci ARBOnetwork, (Megapanel
PBI/Gemius, listopad 2005 - czerwiec 2008)
Miliony
2 300
2 200
2 100
2 000
1 900
1 800
1 700
1 600
1 500
1 400
1 300
1 200
1 100
1 000
900
800
700
600
500
400
XI 05
XII 05
I 06
II 06
III 06
IV 06
VI 06
VII 06
VIII 06
IX 06
XI 06
XII 06
I 07
II 07
III 07
IV 07
VI 07
VII 07
VIII 07
IX 07
XI 07
XII 07
I 08
II 08
III 08
IV 08
VI 08
VII 08
V 06
X 06
V 07
X 07
V 08
7. Zasięg sieci ARBOnetwork, (Megapanel
PBI/Gemius, listopad 2005 - czerwiec 2008)
100,00%
90,00%
80,00%
70,00%
60,00%
88,45%
87,83%
87,80%
87,07%
50,00%
86,35%
85,62%
84,95%
85,15%
84,82%
85,04%
84,77%
84,19%
84,05%
83,95%
83,99%
83,56%
83,56%
83,63%
83,40%
82,97%
82,99%
82,52%
81,79%
81,10%
80,93%
78,86%
78,76%
76,89%
75,53%
74,63%
73,88%
73,37%
72,43%
40,00%
30,00%
20,00%
10,00%
0,00%
XI XII I II III IV V VI VII VIII IX X XI XII I II III IV V VI VII VIII IX X XI XII I II III IV V VI VII
05 05 06 06 06 06 06 06 06 06 06 06 06 06 07 07 07 07 07 07 07 07 07 07 07 07 08 08 08 08 08 08 08
8. Liczba użytkowników sieci i biur reklamy online
(Megapanel PBI/Gemius, listopad 2005 - czerwiec 2008)
M iliony
12
Ad.net
ARBOnetwork
10
IDMnet
Onet.pl
8 Wirtualna Polska
INTERIA.PL
O2.pl
6
Gazeta.pl
Ad-vice
BizOn media
4
IDG.pl
Cormedia
2
0
V 06
VII 06
V 07
VII 07
V 08
VII 08
XI 05
I 06
III 06
IX 06
XI 06
07
III 07
IX 07
XI 07
I 08
III 08
I
9. Liczba odsłon sieci i biur reklamy online (Megapanel
PBI/Gemius, listopad 2005 - czerwiec 2008)
11 000
Miliony
10 000
Ad.net
9 000
Onet.pl
WP.pl
8 000
Ad-vice
7 000 ARBOnetwork
IDMnet
6 000
INTERIA.PL
O2.pl
5 000
Gazeta.pl
4 000 BizOn media
IDG.pl
3 000 Cormedia
2 000
1 000
0
XI 05
I 06
III 06
V 06
VII 06
IX 06
XI 06
I 07
III 07
V 07
VII 07
IX 07
XI 07
I 08
III 08
V 08
VII 08
10. Kontakt:
ul. Altowa 2
02-954 Warszawa
+48 [22] 592 45 00
+48 [22] 489 42 15
@ marta.dzikiewicz@arbonetwork.pl
www.arbonetwork.pl