This document introduces StreetAd, a company working on a solution for digital advertising on LED displays. It discusses StreetAd's income potential and highlights the company's work over two sprints, including building a team, conducting customer validation, creating a mobile mockup, doing technical and market research, developing a database and system architecture, building a landing page, and prototyping. It also outlines next steps such as acquiring LED owners and building the system. A chart shows the team's skills growing over time from the start to after completing the two sprints.