The document discusses effective Black Friday marketing campaigns, providing examples from REI, Cards Against Humanity, MeUndies, Steve Madden, and Patagonia. REI's #OptOutside campaign encouraged people to spend time outdoors instead of shopping. Cards Against Humanity raised their product price by $5 for Black Friday. MeUndies hosted a virtual event. Steve Madden provided early access to deals for those on their email list. The document recommends leveraging social proof, creating shareable experiences, standing out with unique campaigns, and staying true to your brand values for Black Friday marketing.

1. Kseniya Berezina, Anastasiya Zagday

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3. I am Jayden Smith
I am here because I love to give presentations.
You can find me at @username
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4. 483.18 $
The average adult spent over the shopping holiday in
2018
90.14 billion $
A total spend across the US
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5. the most effective
and original
Black Friday
campaigns
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6. 1.
REI: #OptOutside
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9. 2.
Cards Against Humanity:
$5 increase
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11. 3.
MeUndies: Hosting a
virtual event
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13. 4.
Steve Madden: Early
access email list
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15. 5.
Patagonia
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17. BFCM weekend
 Leverage social proof from your best customers and influencers
 Make people want to share their experience or your products on
social media
 Do the opposite
 Collects email addresses to foster future communication
 Ring true to your brand values
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18. thanks!
Any questions?
This is the blackest Friday of this year
Let’s go for discounts!
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