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Welcome To Your
Online Marketing
Strategy Session
My name is Dr. Bruce Parker
Let’s talk about you for a bit
            first....
Let’s talk about you for a bit
            first....
What are you doing right now
   for online marketing?
What kind of results are you
         getting?
What is your primary online
     marketing goal right now?
• Just a website to send patients to and put on a business card?
• Establish an online presence?
• Get new patients?
• Dominate your local market by beating out your competition
    and get new patients?
•   Something else?
Let’s take a look at your online
           presence...
Keywords
•Somebody who wants to search for something at a site will start by entering a keyword at his
or her favorite search engine.
•The problem is that there are millions of other sites out there and therefore if you choose a
popular keyword chances are high that your site could end up being listed as the 100,000th
site, making it impossible for anybody to find you.
•So the trick is to modify the popular keyword and turn it into a keyword phrase that may not
be very popular and does not have too many sites competing for it. The result is that when
somebody does a search using that keyword, chances of finding your site on the first page are
very high. This dramatically increases the potential targeted traffic for your site.
•
This is what we’ve found....
Website
              Key Elements:

• Lead Capture
• Welcome Video
• Clear Call-to-Action
• Easy-to-find Contact Information
•Social Media Integration
•Blog
Website Analytics


•Unique Visitors
• Bounce Rate
• Time Spent on Site
• Pages Visited
• Demographics (location, location, location)
Do you know that analytics on
         your site?
Social Media
Facebook
New Timeline Format            Apps




 Blog Integration
This is what we found on your
         Facebook....
Twitter




     Profile Picture
Custom Background (Skin)
        Website
This is what we found on your
           Twitter....
Custom Background (Skin)
     Profile Picture
     Featured Video
        Playlists
      Testimonials
This is what we found on your
          YouTube....
More elements for online
           presence...
• Online Directories (Yelp! and Google Places)
• Email Marketing
• Video Marketing (Ranking videos on Google)
• Online Reputation Management
• SEO
Questions
Our Packages
Our Packages

   Silver Package

  If you are looking
     to just have a
   website to show
      customers
and put on a business
          card.
Our Packages

   Silver Package
                           Gold Package
  If you are looking
                          If you are looking
     to just have a
                           to just establish
   website to show
                        your online presence
      customers
                             and get some
and put on a business
                             new patients
          card.
Our Packages

   Silver Package                               Domination Package
                           Gold Package
  If you are looking                              If you are looking
                          If you are looking      to dominate your
     to just have a
                           to just establish          market, beat
   website to show
                        your online presence      your competition,
      customers
                             and get some          flood your office
and put on a business
                             new patients         with new patients,
          card.
                                               and make tons of money
SCHOLARSHIP




Buy TODAY and get a MASSIVE discount

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Strategy session powerpoint

  • 1. Welcome To Your Online Marketing Strategy Session
  • 2.
  • 3. My name is Dr. Bruce Parker
  • 4. Let’s talk about you for a bit first....
  • 5. Let’s talk about you for a bit first....
  • 6. What are you doing right now for online marketing?
  • 7. What kind of results are you getting?
  • 8. What is your primary online marketing goal right now? • Just a website to send patients to and put on a business card? • Establish an online presence? • Get new patients? • Dominate your local market by beating out your competition and get new patients? • Something else?
  • 9. Let’s take a look at your online presence...
  • 10. Keywords •Somebody who wants to search for something at a site will start by entering a keyword at his or her favorite search engine. •The problem is that there are millions of other sites out there and therefore if you choose a popular keyword chances are high that your site could end up being listed as the 100,000th site, making it impossible for anybody to find you. •So the trick is to modify the popular keyword and turn it into a keyword phrase that may not be very popular and does not have too many sites competing for it. The result is that when somebody does a search using that keyword, chances of finding your site on the first page are very high. This dramatically increases the potential targeted traffic for your site. •
  • 11. This is what we’ve found....
  • 12. Website Key Elements: • Lead Capture • Welcome Video • Clear Call-to-Action • Easy-to-find Contact Information •Social Media Integration •Blog
  • 13. Website Analytics •Unique Visitors • Bounce Rate • Time Spent on Site • Pages Visited • Demographics (location, location, location)
  • 14. Do you know that analytics on your site?
  • 16. Facebook New Timeline Format Apps Blog Integration
  • 17. This is what we found on your Facebook....
  • 18. Twitter Profile Picture Custom Background (Skin) Website
  • 19. This is what we found on your Twitter....
  • 20. Custom Background (Skin) Profile Picture Featured Video Playlists Testimonials
  • 21. This is what we found on your YouTube....
  • 22. More elements for online presence... • Online Directories (Yelp! and Google Places) • Email Marketing • Video Marketing (Ranking videos on Google) • Online Reputation Management • SEO
  • 25. Our Packages Silver Package If you are looking to just have a website to show customers and put on a business card.
  • 26. Our Packages Silver Package Gold Package If you are looking If you are looking to just have a to just establish website to show your online presence customers and get some and put on a business new patients card.
  • 27. Our Packages Silver Package Domination Package Gold Package If you are looking If you are looking If you are looking to dominate your to just have a to just establish market, beat website to show your online presence your competition, customers and get some flood your office and put on a business new patients with new patients, card. and make tons of money
  • 28. SCHOLARSHIP Buy TODAY and get a MASSIVE discount

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