startegy formulation

1. Represented by
Vivek gaur
vivekgaur.2009@gmail.com

3. The concept of strategy is ancient. The word itself
comes from the Greek strategia, Which means the
science or art of being general. Effective Greek
generals needed to Lead an army ,win and hold
territory, protect cities from invasion, and wipe out
the Enemy.
The Greek knew that strategy was more than
fighting battles.
Effective generals had to determine right line of
supply, decide when to fight and when not to
fight, and manage the army relationship with
citizens, politicians, and diplomats .

4. • The company’s long-term plan for how it will balance its internal strengths and
weaknesses with its external opportunities and threats to maintain a competitive
advantage.
• "Strategy is the direction and scope of an organization over the long-term: which
achieves advantage for the organization through its configuration of resources within
a challenging environment, to meet the needs of markets and to fulfill stakeholder
expectations".

5. Hierarchy of plan
Strategy plan
Operational plan

6. Mission and objective
Environmental scanning
Strategy formulation
Strategy implementation
Strategic control

7. The mission statement describes the company's business vision, including
the unchanging values and purpose of the firm and forward-looking visionary
goals that guide the pursuit of future opportunities

8. •)
2.
The environmental scan includes the following components:
Internal analysis of the firm
•Internal analysis
•External analysis

9. Five forces

10. 3.
To encounter these forces we formulate three level of strategy

11. Three level of strategy
Multi business corporation
Strategic business
unit
Functional
Or
Departmental

12. 4.

13. 5.
The implementation of the strategy must be monitored and
adjustments made as needed.
Evaluation and control consists of the following steps:
1. Define parameters to be measured
2. Perform measurements
3. Compare measured results to the pre-defined standard
4. Make necessary changes

14. JAPANESE LUXURY CARS OVERTAKE
AMERICAN CARS IN US MARKET
 MISSION
TO GET MAX PROFIT
 ENVIRONMENTAL SCANNING
COMPETITIVE SCENARIO
CRITICAL SUCCESS FACTORS
POTENTIAL CHALLENGES
 STRATEGY FORMULATION
QUALITY IMPROVEMENT
FUEL EFFICIENCY
PRICING STRATEGY