The document provides details on the strategy and management plan for developing a luxury resort called Le Luxe on Pulau Lalang island in Malaysia. Some key points: - Le Luxe aims to be Asia's first partial underwater resort powered by green energy, with rooms both above and below sea level. - The target market is middle-high and high-income individuals in Malaysia, focusing advertising on western coastal cities with higher incomes. - Amenities will include underwater rooms, boardrooms, a ballroom, water activities within the resort's semi-rim protection, and a coral replanting program for guests. - Environmental sustainability is a priority, with green building certification, renewable energy sources,

1. STRATEGY MANAGEMENT REPORT
BACHELOR IN DEGREE OF QUANTITY SURVEYING
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
Team Member:
Liew Yong Sheng -0315108
Lee Kim Thiam- 0310710
Wong Geng Sen- 0321690
Muhammad Hasif bin Alias-0316413
Tay Sy Min-0320813
Sim Ee Han- 03211288
Lecturer: Mr. Leong Boon Tik

2. 2
TABLE OF CONTENT
Topic Page
Part 1
Pulau Lalang 1
Part 2
Target Market 2
Part 3
Product and Services 4
Part 4
Competitive Strategy
8
Part 5
Environmental Concerns 9
References 17

3. 1
Figure 1.1 and 1.2 Arrival on the Island and theshelter
Reference: Pangkor,Malaysia2015 | Taylor's BQS | GoPro HERO 4 by Isaac Mun Chun
Figure 1.2 Map of Pulau Lalang
Reference: http://www.quiver-
perhentian.com/Image/sitemap3.jpg
Pulau Lalang
On 6th
November,we setfootonPulauLalang,one of the nine islandsinPulau Sembilan.The travel
include athirtyminute ferryride fromLumutof Perakto JetiPangkorinPulauPangkor,thenanother
bustravel from the port to the PasirBogak,takingapproximatelytwentyminutes.Finally,fromthe
sandsof PasirBogak to the sands of PulauLalang,ittookforty five minutestoreachby motorboats.
The geographyof PulauLalang comesintwo islands.While thereare small sectionof the areaare
coveredinsand,the otherpart of the area, inmajority,are rocksand soilsthatmake up its
mountainousfaçade.The island,aside fromthe beach,issurroundedwithrocks,makingthe area
have greatercurrentsin thatarea especiallybetweenthe two islands.Fromthe beach,the view of
the sea isspectacular,the change of color froma cyanto blue creatingbeautiful scene.
While we didnotfoundany village oranyone onthe island,
we foundsheltersandtoiletsbuiltonbeach.There’seven a
Surau forthe Muslimtopray as well asavailable sinktowash
theirhand. Eventhoughthese facilitiesare readied,contrast
to our expectation,we donotfinda lotof rubbishonthe
beach.To us businessmenwhointendtoinvestonthe island,
thisprovesto usthat the cleaningupsessionof the beachcan
be easilymanageable.
The island,althoughdeserted,wasnotundiscovered.Onthe
shelter,we foundasignnotingthatthe island,alongwiththe
othereightislands,are propertiesbelongingtothe government

4. 2
of Perak.
Seeinghow thisislandisfull of opportunityforusto investontostart a resortbusiness,we intend
to analyse the condition of the industry and see how our designed resort plan will work on the island.
Targeted market
Afterresearchingandcomparingwithotherresorts,we have come toa conclusionthatLe Luxe
resortwouldbe a resortknownto be luxuriousandhighlytechnological.
Table 2.1 Percentage Distributionof HouseholdsbyIncome ClassinMalaysiafrom1970 to 2014
The maintargetmarketsfor Le Luxe are majorlypeople frommiddle-highincome classandhigh
classincome.InMalaysia,the middle-highclassandhighclassincome canbe definedas civilianthat
has an annual income of RM100, 000 and RM150, 000. Asshownin the table above,we planto
target people fromthe cityastheyhave higherprobabilityinaffordingthe rooms.

5. 3
Figure 2.2 Mean MonthlyGross HouseholdIncome byEthnicGroup,Strata and State inMalaysia
from1970 to 2014
Majorityof the middle-highandhighclasspeople are locatedinKualaLumpur,Putrajayaand
Selangor.In2014, statisticshowthe highestmeanmonthlyhouseholdincome wasinKualaLumpur
and itwas RM10,629, followedbyPutrajayaRM10,401 and SelangorRM8,252 (The Star, 2015). We
alsonoticedthatthe majorityof the highincome states are more concentratedatthe West coast of
Peninsularof Malaysia.We believethatunderstandingthesefactswouldprovideusadecrease in
the cost of advertisingforwe have plannedtospendmore effortinadvertisinginthe Westcoastof
Peninsularof Malaysiathanin the East coast, Sabahand Sarawak.Fortunately,seeinghow
Malaysia’sincomesforcitizenhave grownoverthe years,we intendto focusouradvertisingfurther
towardsthe east coast,Sabah and Sarawakas well tobroadenthe target in the future.Once we
manage to do that,we will plantoexpandourtarget internationally.
The resortguestroom isdividedintotwoclasseswhichare normal andluxury; the normal classwill
be on the surface above seawaterwhich costsaroundRM800 per night;onthe other hand, the
luxuryclass will be underseawhich costsaroundRM6000 per night.Le Luxe resortis the first
undersearesortinMalaysia.Itis usingthe latesttechnologyforall constructiontoprovide highest
satisfactionandsafetyforgueststhat staysin Le Luxe resort. We alsoprovide service toother
companieswhointendtomake upmeetinginourresort.Ourresortshave ballroomandboardroom
whichprovide acomfortable environmentforbusinessmentomeetupwiththeirguests,formal
businessmeeting,orcompany annual dinner,etc.
Besidesthat,Le Luxe Resortare alsotargetingon those wholove nature includingmarine nature.
The normal class guest roomis locatedat the surface of the seawater toallow guests tolive onthe

6. 4
surface of seawater,enjoythe seaviewandseabreeze. Whereasluxurious guestroom,where itis
locatedinthe sea,provides abrand new experience forguests whoenjoythe spectacularviewof
the marine ecosystem.Ourresortoffers pristine,white-sandbeachescaressedbycrystal-clearseas.
Beside Le Luxe resortalsohas anotheruntouchedTropicanaforest where guestsare surroundedby
nature and able to experience the beautyof it.
Le Luxe Resortis unique fromotherresorts inwhichwe are environmentfriendly. Ourbuildinghad
undergone the assessmentof the GreenBuildingIndex(GBI) of Malaysia.We have successfully
convinced throughourdesignandplanningof the areathat we are not onlyenergyefficiencybut
alsoprovides greatindoorenvironmentquality.We were awardedwith 68pointsand a SilverGBI
Rating. Our resortdidnot constructany buildingonthe landedplace orgroundfloortoprotect the
environmentandallowguessestoexperience the true nature.Furthermore,we are generatingour
ownpowerto supplythe resort,where the powersourcesare fromsolarandwater.Our resortis
usingreusable powerresourceswhichwill reduce the productionof anypollutiontothe islandand
environmentfromminimumtonone.
Product and Service
Figure 3.1 and 3.2 UnderseaBedroomandRestaurant.Reference:
http://www.lifestyleasia.com/all/en/travel/photo-story/water-world-5-cool-underwater-hotels/#1
The service thatwe will be investinginwill be anislandresort.Thisislandwill be designedto
functionasAsia’sfirsteverpartial underwaterterrainresortthatrunson greenenergy.The resort
will be shapedlike asemi-rimwithroomsbothontopof and underwater.The resortwill have the
maindock extendingoutfromthe lobbyfor touristsor gueststoarrive and board.There will be
chaletssurroundingthe rimof the resortand at the bottom of each chaletwill be anunderwater
room.The glassusedforthe underwaterroomsorthe Aqua Luxeswill be one-wayglassandthick

7. 5
enoughtosustainunderwaterpressure aswell astoprovide the privacyneededforourguests. The
islandwill onlyallowacapacityof twohundredguestsata time toensure thatthe resort doesnot
temporarilyoverpopulate.The leisureareawithinthe premisesof Le Luxe will consistof afew
boardroomsforprivate meetingsaswell asaballroomwhichcan hostcelebrationssuchaswedding
dinnersorannual dinners
Figure 3.3 and 3.4 Board room andCorridor.
On to external activities,there will be ahuge area of water forgueststo have theirwateractivities
withinthe semi-rimof the resort.The wateractivitiesincludemainlyswimming,scubadivingor
kayaking.Otherextremewateractivitieslike parasailing,jetskiingorspeedboatingwill onlybe
allowed torunoutside the semi-rimof the resorttoensure the safetyof the otherguestswithinthe
semi rims.Onboth withinandoutside the semi-rimplatform,Le Luxe will carryouta special
program calledthe CRPas the acronym forCoral Rescue Program.Guestsare allowedtopurchase a
small cuttingof coral speciesof theirchoice,notfortheirkeeping,butforthe corals’replantationor
preservation.Basically,guestswhopurchase acuttingof coral speciestobe replantedwill be givena
lease of contributionforprotectingandpreservingthe environmentbyreplantingacoral of his
choice.The guestswill thenbe givenastepbystepprocedure intoplantingacoral of theirownby
themselves.Thisprogramwill be associatedwiththe ReefBall association.The Reef Ball association
isaffiliatedwiththe preservationof coral speciesbyreplantingthem.Whatbetterwaytogo green,
whenguestsortouristscan be involvedinitbydoingitthemselves?

8. 6
Figure 3.5 Above SeaResort.Reference: http://www.lifestyleasia.com/all/en/travel/photo-
story/water-world-5-cool-underwater-hotels/#1
The platformthat will formthe entire semi rimplatformwill be thickwoodenplanksasconcrete
pilingswillharmthe coralsunderwater,defyingthe purposeof havinganenvironmentallyfriendly
resort.On the beach,guestscan enjoythe softwhite sandwhile the mostadventurousguestscango
jungle trekkinginthe junglebeyondthe beach.A steel fencingwillbe usedtoseparate off the forest
fromthe beachas the forest isinhabitedbywildmonkeys,poisonousinsects,andsnakesaswell as
boars that maybringunexpectedcasualties.Nylonropesandglow inthe dark flagswill be placed
withinthe junglestosetastrail boundariesandmarkingstoensure thatguestsdonot getlost if in
any case theyventure till nighttime.Tocontrol ortreat any casesof casualties,the resort'smain
office will have aclinicandanemergencyroomthat are licensedtotreatany casualtieslikesnake
bitesor otherproblemsasthe nearesthospital isapproximatelytwohoursaway.The beachwill be
cleanedeverytwodaystokeepthe beachclean.To improve the efficiencyof environmental
friendliness,ateveryaccesspointtothe beach,there will be asecuritycheckto make sure the
guestsdonot bringin anyplasticmaterialsormaterialsthatmay harmthe environment.Plasticwill
be replacedwithpaperbagsand belongingsthatguestsmayfeel insecureof carryingaroundcan be
placedinelectroniclockersprovidedateachsecuritycheckpoint.

9. 7
Figure 3.6 Above Seaview
The drainage or wastage systemwill be directedtoa small islandexistingrightnexttoPulauLalang
to ensure thatguestsdonot get drivenoff bythe waste reservoir’sstench. These wastes will flow
througha seriesof stainlesssteel pipesinstallednexttosubmarine powercablesonthe seabed.The
use of stainlesssteel pipesisforitsanti-corrosive properties,especiallyunderwater.Submarine
powercableswill be appliedtothe system toprovide powertothe resort,where the powercables
will be laidonthe seabedtoensure the resortremainsaestheticallyassured.Before adoptingthe
submarine powercablesasourmainpowertransporter,we will investinthe testsneededtobe
carriedout to ensure thatthe typesof material anddesignsof the submarine powercablesare
suitable tothe resort.The testswill be runby the IEEE or the Institute of Electrical andElectronics
Engineers.Theyare one of the largestprofessional associationsthatspecializeinensuringthe
appropriate usage of submarine powercables.Mechanical testswill be completedtotestthe
submarine power cables to demonstrate their ability to withstand any kinds of stresses andincidents.
The powersource will be suppliedbycomponentsthatactas one of the resort’smaindifferentiation
factors fromotherresorts.Differentiationisanimportantkeyaspectinanybusinessasthis
separatesa businessfromthe othersintermsof marketsegmentation.Thisfactoritself canputa
companyina skyrocketinglevelof competitiveadvantage withease.Accordingtoourresearch,Asia
has veryfewunderwaterresortsbutnone runongreenenergy.Thatishow we are able to
differentiateentirelyfromotherresorts.The resortwill runonbothhydroenergyandsolar energy
as bothof these come inabundance,especiallyinMalaysia.The hydropowergeneratorswill be
isolatedinareasonablysmall stationwithashortdistance fromthe islandonthe sidestoprevent
any possible casualtiestothe guests.Hydroturbinesare appliedmainlybecauseof the huge fact
that the islandissurroundedbyanunboundedlimitof water.Thisside of the islandalsohasmuch
reliable watercurrenttoensure thatthe waterturbinesare able toreceive the necessarywaterflow
for muchbetterefficiency.Aboutfourhydroturbineswillbe usedtogenerate powerforthe resort.
The main reasonforthe use of fourhydro turbinesistoensure thatif one of the turbines

10. 8
malfunction,the otherthree will still be there toprovide energyforthe resorttorun until
maintenance orrepairsforthe damagedone iscompleted.The stationwillallow the watertoflow
back out intothe seaas so to not ensure the cycle of waterinsteadof the consumptionof it.A
secondaryandmore passive source of powerwill be the use of solarpanels.The solarpanelswill be
used as shading on the platforms for the guests to take shelter from the extensive heat from the sun.
Both solarpanelsandhydroturbineswill definitelybe expensiveatinitial cost,butof course,
alongside withthe assurance of long-termqualityandcostsavingas well astheirprovisionof
environmental friendliness.
Strategiesof Le Luxe in Gaining Competitive Advantage
There are a lotof resortsinMalaysiaand inthis sectionof the report,we will discussaboutthe
strategyto gainthe advantage and ultimatelydominatemarketshare aswell asincreasing
stakeholdervalue.
The firststrategyin the discussionwouldbe the strategyof differentiation.Foritisthe mainstrategy
we have investedontogaincompetitive advantageinthe industry. Asmentionedbefore,we are
proudto be the firstinMalaysiato use greenenergytosustaina resortthat is notonlyon seabut
alsounderthe sea.Not onlydoesthe use of greenenergyisa brilliantandinnovative ideato
architectsinMalaysiabut alsothe all over the world.The ideaitself attractsanumberof customers
fromboth Malaysiaand othercountrieswhofindinterestinthe innovative ideaof havingaresort
above andunderthe seathat ispoweredbygreenreusable energy. Inotherwords,thisinnovative
strategyinspiresnotonlycustomersbutalsoprofessionalsrelatedtogreenbuildingsuchasstudents
and professorstovisitandstudythe implementationof the idea.
Activitylike coral replantingisextraordinarytomostMalaysian.While itisnotexactlynew since itis
alreadyimplementedinotherresortcompaniessuchasLangkawi and Sabah.It still differentiate
froma numberof otherresortsbecause the numberof resortsthatperformssuchactivityare too
few.
While itisnot exactlyastrategy,we do intendtoimplementoperationaleffectivenessinourlistof
strategies.Michael Porterdefinedoperational effectivenessas;
“…meansperforming similaractivities better than rivals performthem.OperationalEffectiveness
includes butis not limited to efficiency.It refersto any numberof practices thatallow a company to
utilize its inputsby,forexample, reducing defectsin productsordeveloping betterproductfaster.”
“Strategy in Business”by Porter.M

11. 9
We are aware that we are not the onlyresortthat doescoral replanting,onsearesort,andso on
that existsaroundMalaysia.However,we intendtoincrease ourinputtothese activitiestofurther
expandthe value of these servicestoitshighestvalue.Thiswouldinvolvethe use of latest
technology,humanresource managementandfacilitymanagement.While the costmaybe highbut
we believethatprovidingourcustomerthe bestvalue of whatwe dowill glorifythe reputationof Le
Luxe Resortand ultimatelyprovideaninformal advertisingthroughchit-chat.
Despite the factthat we couldeasilymanage the use of latesttechnologythroughthe use of money,
we findthe true challenge wouldbe creatingvaluethroughourworker’sperformance.Due tothis,
we intendtostudythe operationeffectivenessdone inJapan.InMichael Porterfoundoutthat
Japan,in the late 1970s, do not use anyform of strategy.Instead,majorityof Japan’scompanyfocus
on the use of operationperformance tooutperformtheirrivals. Japanhasbeenwell-knowntobe a
countrythat focuses onprovidingthe bestservice tocustomerbecause of theirculture of showing
respectto theircustomers. While thisstrategyisnottrulysignificant,we believe thathavingour
employeestosimplyactdifferentlyinarespectful andwelcomingwaywouldbe agoodstrategy
itself.AsmentionedbyMichael Porter,
“CompetitiveStrategy is aboutbeing different.Itmeansdeliberately choosing a differentset of
activities to deliver a uniquemix of value”
“Strategy in Business”by Porter.M
Withthisreasonalone,we believe thatitisreasonable totrainanddevelopouremployeesinJapan
because theyare more experiencedinthe artof operationeffectiveness.
Environmental Concerns
Constructionworkoftendisturbsthe natural balance existedwithinanecosystemanditsresources.
Such damage iscommonand unavoidable duringdevelopmentof landincludingPulauLalangitself.
As a responsible developerandinvestor,we needtocontrol andreduce the damagesthat could
inflictonthe islandduringconstructiontonone throughproperplanning.
Firstand foremost,here are some suggestionsonhow tominimize the impactdone tothe natural
environmentbeforewe trulydevelopPulauLalang.Mostof the soil compactionare causedby
constructionequipmentexempli gratia,heavytractorortruck. Compactioncanalsobe causedby
stockpiledbuildingmaterialsandexcessivefoottraffic.Hence,bycontrollingthe equipmenttraffic
pattern,soil compactioncanbe prevented.Projectmanagersshouldreroute trafficawayfromtrees,

12. 10
put upfencesandsignsand mulchthe equipmentrouteswithseveral inchesof woodchips and
locate materialsstorage areasawayfromdripline of the forest.
TreesinPulauLalang shouldbe fertilizedandwateredbefore constructionbeginstoaidthemin
resistingstress.Hence, sitemanagershouldconstructasimple barrier,suchaswooden barrier,
plasticbarrieror chainlinkfencing,thatwouldbe suitableforeachtree or groupingthemtogether
to keepthe trunksandroot systemawayfrom danger.The barrierwill be installed2feetawayfrom
the trunk foreveryinchdiameterof thattree’sdiameterbreastheight.The barrierprotectsa
portionof the tree’sroot zone.Inaddition,projectmanagershouldmarkthe constructionzone
boundariesbyobtainingacomplete setof site developmentplans,includingthe proposedlocation
of the buildingandutilitylines.The site managerorworkersshouldmarkthe areaswhere heavy
equipmentwill be used,where soilwill be permanentlyaddedorremovedaswell asthe
specificationof the depth,locationof fillingandbuildingmaterialsthatwill be temporarily
stockpiledbyusingmeasuringtapes,stakesandstringtotemporarilymarkthe boundariesof
constructionactivitiesonsite whichhelptorestrictthe accessof workersor equipmentthatmay
cause unnecessarydamages. A surveyorinvestigationshouldbe performedif some protected
wildlife speciessuchassea turtle are present,NPWS(NationalParksandWildlife Service)staff must
be informedandadvice shouldbe takenonthe besttime of the yearfor the work to be done.
Duringconstruction,preservationandprotectionof natural environmentwill be carriedout.The
siltationwouldcause damage toaquaticlife andultimatelyaffectingterrainwildlife aswell due to
the increase inwaterturbidityandlossof amenity.Due tothis reason,itis importantforthe site
managerto ensure thatthe siltis notdirectlyreleasedintowatercoursesandkeepall the activities
away fromriverandstream banks. The impactof root severingof plantscanbe minimisedby
avoidingconstructionduringhotanddryweatherwhile keepingtreeswell wateredbefore andafter
diggingandcoveringexposedrootswithsoil ormulchas soonas possible.Furthermore,we will not
allowequipment,vehicles,ormaterialstobe storedonthe boulevardtoavoiddamage tosoil.
Hence the site managershouldestablishaseparate stagingandparkingarea ona pavedareaaway
fromthe tree lawn.If thisisnot possible,cushionthe boulevardwithatleastsix inchesof wood
chipsappliedasmulch.Anyforeignmaterialsare notallowedtobe buriedordepositedintothe
boulevardsoil.Debrissuchasconcrete or washout equipmentortoolswill notbe allowedtobe
buriedinthe boulevardsoil areatoo.
Site managerhas to ensure thatthe adequate percolationareaisspecifiedorinstall some treatment
systemif necessaryinordertopreventsewage pollution.The use of constructedwetlandorreed
bedtreatmentsystemcouldalsobe consideredwhichalsoprovidesanew wildlife habitat.Afterall

13. 11
the constructionworksare finished,the nature environmentshouldalsobe preservedandprotected
to minimise the damage onit.Forexample,the sitemanagershouldmake afinal inspectionof the
site.Afterconstructionhasbeencompleted,site managerandthe workersshouldevaluate the
conditionof the remainingtreesandlookforindicationsof damage orstress.Althoughitmaytake
several yearsforsevere problemstoappear,the managerhasto carry out some careful monitoring
and preventive treatmentsuchaswateringwhich mayhelptominimize the damages.
Shouldthere be anydamage occurreddue to the construction,workershave torepairitas soonas
possible byinformingthe managerimmediately toavoidanyviolationsinthe landscape protection
contract and picture of the damage shall be taken. We wouldalsoinsistthatthe protective fences
remaininplace until all constructionworkersleftthe site.Lastly,whennatural vegetationand
topsoil are removedduringconstruction,the landbecomesvulnerableasthe enrichedorganiclayer
of the soil ismissingwhichcausedthe habitatof wildlife todisappear.Thusthe topsoil shouldbe
restoredtopreventerosionandimprove the habitatof wildlife.Seedingisoftenthe most
economical methodof replantation.Preservation of the natural environmentisessential for
maintainingcommunitysustainability.Ournatural resourcesexistinadelicate balance andare
vulnerable toenvironmentalchanges.Hence,itisimportantthatwe all shoulddoourpart to
conserve,preserve,andcare forthe nature resourcesandprotectthe environment.
GreenwithSewage TreatmentPlant(STP)
Figure 5.1 Sewage treatment plant
A plant that convert wastewater, which is water no longer needed or suitable for its most recent use,
intoan effluentthatcan be eitherreturnedtothe watercycle withminimal environmental issuesor
reused.Thisisimportantbecause we needtoavoidanylossof resourcesandpollutingthe island
environmentdue tothe waste productsfromthe resort.Since the projectis emphasizinggreen
buildingconcept,we wouldsuggestforthe the STPto follow the same concept,namingitas Green
STP.
There are twotype of STP,centralizedanddecentralized.The factorof designconsiderationare

14. 12
 EmbodiedEnergy,the energyconsumed byall of the processesassociatedwiththe
building.
 EmbodiedCarbon,referstocarbondioxide emittedduringconstructionandby
activities.
 Cost,constructioncostper connection.
Basedonthe three factorwhichfocusedongettingthe lessoutof the system, the besttype
wouldbe decentralized.Whyshouldwe choose decentralizedsystemasourGreenSTP?
Decentralizedsystem:-
 Increasedwaterqualityandavailability,
 Usedenergyand landwisely,
 Respondedtogrowthwhile preservinggreenspace,
 Usedthe natural treatmentpropertiesof the soil.
Decentralizedsystemscanbe designedtomeetspecifictreatmentgoals,tohandle unusualsite
conditions,andtoaddresslocal environmental protectionrequirements.Theytends tohave small,
minimallyintrusive environmental footprintsandoftenhave the benefitof creatinggreenspacesin
communities.Also,theyprovide goodopportunitiestouse the natural environmentastheycan help
reduce the level of difficultyandcostto treat pollutants.
Asconclusion,installingthistype of GreenSTPhave the capacityto maintainourresort andallow
us to control manykindof variablesespeciallystenchandvisibilitywhile reducingthe amount of
pollutantsandspace used.
GreenwithTurbines&Panel
The locationof the islandfloatingonthe Malacca Strait and beingquite farawayfromthe mainland,
allowedthe islandtoexperiencedlotsof natural phenomenonsthatcreatedenergysuchaswind
and waves.Devicesare thencreated tocatch these energyandconvertthemtoelectrical energy.
The placementof the machineryroomforthe generatorswouldbe inside the resortavoidingusing
islandspace itself.

15. 13
Figure 5.2 Turbines and Panels
I) Turbines
There are many type of turbines,andwe are goingto avoidusingsteamturbine asit produces
emissiondue toburningof fossil fuels.The design,energyandcostvariesandhighlydependedon
the strengthand availabilityof the fluid.However,we don’twanttoinstall awindturbine asitcan
onlybe usedinlimitedareasandincertainperiodsonly(e.g.,earlyandlate inthe year) andcost
about$40k to 80k fora 10kWatt windturbine.
Withthe availabilityof waves,we are goingtosuggestthe use of wave energydevice.To be
specific,the ideal device like Carnegie’sCETO.Theirwave energydevice advantage are :-
 No Visual Impact– fullysubmerged.
 Flexible –operatesinvarietyof waterdepths.
 Storm Survivability –fullysubmerged&energydampeningsystem
 Security – provide watersecuritytocountries&islands.
 Scalable – modulararray design.
 Eco-Friendly –co-existswithmarine life.
Beingable toproduce an energyupto 240kwh, the device canuse the energytodesalinate the
seawatertoobtainfreshwater.The initial costisquite high(expectedtobe a five figure sum) butcan
be expectedtobe paidoff in5 years.Furthermore,the leastinstallationof one generatorwill
provide more vastandavailabilityof space inourresortwhile maintainingitsefficiency.

16. 14
Figure 5.3 Solar Panels
II) SolarPanels
Solarpanel ismethodusednowadaysfordevelopertoemphasizetheirconceptof greenbuilding
by obtainingcleanenergyusingthe sunlight.Plus,The sunhasbeenaroundfor billionsof yearsand
islikelytoburnon forbillionsmore tocome.Advantage besidesthat:-
 Save ElectricityBills - drawintime of needs,able togenerate more powerforyearstocome.
 UpfrontIncentive - governmenttax credits,be eligible forincentivesthroughyourutility
company.
 Reduce Emissions - reduce resort’sgreenhouse gasemissions
 Self-Reliance Energy - reduce electricityneedfromutilitysupplieraccordingtoenergy
harnessed.
Furthermore,Malaysiaisone of the countrythat getat least6 hoursof sunshine per day,the use of
solarpanel isa must.The initial costisa 5 digitfigure andthe revenue peryearisabout20% of the
cost. However,the aestheticaspectof solarpanelsinstalledinourresortcan attract clientand
provide sufficientenergyforourresortto be self-dependent.Also,byusingMitsubishi’ssolarpanel
products,our resortcan shadesour guestfromthe sunlightwhilecapturingsolarenergy.

17. 15
GreenEducation
Figure 5.4 and 5.5 Forest and Wildlife Interaction
Alongwiththe ideaof jungle treksonthe island,we wouldsuggestoncreatinga preservationarea.
Withexpertsandlocalsapproval,reallocationcanbe done toplace florasand faunasinarea such
that itis easyto reach andvisitable fromthe jungle trekkingtracks.Thisway,we can start a green
educationprogramor activity,where we caneducate the guestof the importance of the natural
habitat.
For floras,facilitiessuchasa Greenhouse,gardenandfarmcan be constructedinthe appropriate
area withoutenforcinganyloggingactivitiesforspace.While forfaunas,asimple wildlife
rehabilitationcentre issufficientaswe donot intendtostart a caged zoo,insteadmakingitanopen
zoo.Marking and identifyingthe floraandfaunaof the islandcanbe done by the locals.It isvital for
the planshall be carriedout withoutdisturbingthe ecosystem.
In termof targetedgroupof people,itwouldbe studentwhowantedtodoresearchandstudies.
Notto forgetthe youngchildren,theycanenjoythemselvesrunningaroundthe gardenand
nurturingyounganimalsonthe island.Furthermore,byrecognizingthe available speciesexistonthe
island,anycasualtiesthathappenedtothe ecosystemcaneasilybe takenmeasuredof.
Coral reefsandSeaCreature
Figure 5.6 Coral Reef Replantation
In general,we willtrytolimitandcontrol the activitysuchas BBQ and partyon the resort andisland.
The usage of plasticwill be monitoredandcontrolledbyprovingtemporaryclothbagas
replacement.The aimwill be ensuringanykindof litterdoesnotendupeitherfloatingonthe seaor
restingonthe sea bed.

18. 16
ActivitiessuchasCoral Rescue Program(CRP) will be conductasa methodof eductionand
awarenessforthe guest.Italsoservedas an interactive andmemorable experiencedforthem.
Coralswill be nurturedina protectedareaandany corals that standtoo close toany construction
site or our resortshall be replantedelsewhere.
Cooperatingwiththe Reef Ball association,placementof the coral reefscan be controlledand
positionedstrategically. Thisallows ourresorttomonitorthe coral reefsprogresswhile increasing
value towardsourresort.The coralswill then house muchdifferentkindof seacreaturesallowing
the ecosystemtobe fixedandgetsbetterdue tothe changeshappenedfromthe constructionof our
resort.

19. 17
Reference List
1. BusinessDifferentiation.(n.d.).RetrievedNovember18,2015, from
http://toolkit.smallbiz.nsw.gov.au/part/17/86/374
2. Coral Rescue and Replanting.(n.d.).RetrievedNovember17, 2015, from
http://www.reefball.com/reefballcoalition/coralrescue.htm
3. Constructiondamage causes and remedies.(n.d.).RetrievedNovember18, 2015, from
http://www.dnr.state.mn.us/treecare/maintenance/construction_damage.html
4. DECENTRALIZED WASTEWATERTREATMENT CAN BE GREEN ANDSUSTAINABLE.(n.d.).
RetrievedNovember28,2015, from
http://water.epa.gov/infrastructure/septic/upload/MOU-Green-Paper-081712-v2.pdf
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