Strategy First! Why You Need a Social Media Strategy

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This presentation was given at the Social Media for Small Business seminar held by SCORE Corpus Christi on Thursday, June 10, 2010. We at Neovia Solutions believe strategy should come first in social media marketing.

Technology Business

Strategy First!
Why You Need a
Social Media Strategy

Social Media Tools &
Technologies
Location-Based &
Blogs Review Apps

Social Media Tools &
Technologies
Location-Based &
Blogs Review Apps Social Networks

Social Media Tools &
Technologies
Location-Based &
Blogs Review Apps Social Networks

Microblogs

Social Media Tools &
Technologies
Location-Based &
Blogs Review Apps Social Networks

Microblogs Multimedia Sharing

Social Media Tools &
Technologies
Location-Based &
Blogs Review Apps Social Networks

Microblogs Multimedia Sharing Article Sharing &
Voting

Social Technographics
Females, Age 25-34

Social Network Participation
in Corpus Christi by Age
Percent of Local Social Network Participation by Age

9%
Under 18
21%
24%
18-24
37%
24%
25-34
23%
17%
35-44
9%
14%
45-54
4% Facebook
Myspace
10%
55+
6%

Why Are You Here?
• Listening - Gathering feedback, doing research

Tips for Avoiding BSOS

• Have a clear, concise strategy on paper: Are your
people there? Can you meet your objectives?

Tips for Avoiding BSOS

• Have a clear, concise strategy on paper: Are your
people there? Can you meet your objectives?

• Do research

Tips for Avoiding BSOS

• Have a clear, concise strategy on paper: Are your
people there? Can you meet your objectives?

• Do research
• Evaluate user-friendliness

Questions?
facebook.com/neovia

twitter.com/neovia

holly@neoviasolutions.com

www.neoviasolutions.com

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Strategy First! Why You Need a Social Media Strategy

1. Strategy First! Why You Need a Social Media Strategy

2. Social Media Mythbusting

3. What is Social Media?

4. Social Media Tools & Technologies

5. Social Media Tools & Technologies Blogs

6. Social Media Tools & Technologies Location-Based & Blogs Review Apps

7. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks

8. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs

9. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing

10. Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing Article Sharing & Voting

11. Why You Need A Strategy

12. The P in POST: People

13. Social Technographics Females, Age 25-34

14. Social Technographics Males, Age 45-54

15. Social Network Participation in Corpus Christi by Age Percent of Local Social Network Participation by Age 9% Under 18 21% 24% 18-24 37% 24% 25-34 23% 17% 35-44 9% 14% 45-54 4% Facebook Myspace 10% 55+ 6%

16. The O in POST: Objectives

17. Why Are You Here?

18. Why Are You Here? • Listening - Gathering feedback, doing research

19. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing

20. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store trafﬁc, increase word-of-mouth/referrals

21. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store trafﬁc, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service

22. Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store trafﬁc, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service • Embracing - Creating new products

23. The S in POST: Strategy

24. People + Objectives = Strategy

25. The T in POST:Technology

26. Tips for Avoiding BSOS

27. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives?

28. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research

29. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness

30. Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness • Let “efﬁciency” and “effectiveness” be your watchwords

31. Choose Wisely!

32. Choose Wisely!

33. Consistency is King

34. Create a Schedule

35. Questions? facebook.com/neovia twitter.com/neovia holly@neoviasolutions.com www.neoviasolutions.com