These slides were part of a workshop on strategic community engagement. They include mistakes to avoid, best practices and a model for community engagement.

1. Strategies for Successful
Community Engagement

2. AGENDA
Introduction
Types of Engagement
 What are you aiming for?
Strategic Approach
○ What do you want vs. What do your members want
○ How do you get what you want? (CHAI - model)
Short Break
Mistakes to Avoid
 Share your failures
Best Practices
 Share your success stories

3. Engagement is only a fraction
Quoted from: https://opensource.com/business/15/7/building-better-open-source-communities
● We need a vision. This is the "fluffy" part.
● We need requirements. Communities are chaotic, and that makes them fun, but we do need to have requirements.
● We need to make a plan. There are many communities that have naturally sprung up (e.g. The Ice Bucket Challenge),
but the very best communities have a plan behind them.
● We need an infrastructure.
● We need to figure out how to get people involved ← focus of this workshop
● Once we have people join, we need to measure the value of the community (especially if you're at a company). The
key is refinement. We will screw some stuff up, and this is a good thing. Failure is an opportunity to be better.

4. Types of Engagement

5. Strategic Approach

6. Strategic Approach
What do you want vs.
What do your members want

7. Strategic Approach
How do you get what you
want?

8. Strategic Approach
All you need is CHAI
Creativity
Helpfulness
Affirmation
Inspiration

9. Strategic Approach
Ask yourself:
● How can you give people the opportunity to become creative?
● How can you show people a way to help others? How do you ensure
people receive the help they need?
● How can people experience affirmation in your community?
● How can people feel inspired by one another in your community?

10. Time for a 15 minute break

11. Mistakes to avoid
What worked for one community won‘t necessarily work for another
 Not talking to your members
 Not being part of your community
 Not having a long term plan in place
 Not activating your members
 Trying to do everything by yourself

12. Best Practices
In summary:
 Know what you want (have a long term strategy in place)
 Lay foundations using the SCARF model and the CMX engagement cycle
 Get to know your members (ask and listen)
 Be part of your community (get a feeling for what works and what doesn‘t)
 Activate your members using the CHAI model

13. Best Practices
In summary:
 Know what you want (have a long term strategy in place)
 Lay foundations using the SCARF model and the CMX engagement cycle
 Get to know your members (ask and listen)
 Be part of your community (get a feeling for what works and what doesn‘t)
 Activate your members using the CHAI model

14. Thank you!