The most effective advertisements and promotions are the results of strong Strategic Marketing.
The underlying process for creating promotions that are exciting, enticing and persuasive for either consumers or businesses is outlined in Principles of Marketing and the 4Cs of Marketing.
The integration of all these elements strengthens your corporation's and brand's unified voice as the Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The unique way a brand is delivered to customers through its Strategy, along with realization of its Mission & Vision, forms the basis for exceptional Culture & Values.
Selection the facets of Differentiation, Market Niche, and Reason to Believe contribute to exceptional Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The most effective advertisements and promotions are the results of strong Strategic Marketing.
The underlying process for creating promotions that are exciting, enticing and persuasive for either consumers or businesses is outlined in Principles of Marketing and the 4Cs of Marketing.
The integration of all these elements strengthens your corporation's and brand's unified voice as the Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The long-term success of any business is ultimately derived by internal and external factors that contribute to ongoing Competitive Advantage.
A multifaceted approach is required to recognize all the various considerations that become a core part of your Strategic Planning.
A roadmap to launching, maintaining and leading a business excelling in its industry includes the following domains: Business Model / Market Strategy / Market Position / Marketing Management.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The long-term success of any business is ultimately derived by internal and external factors that contribute to ongoing Competitive Advantage.
A multifaceted approach is required to recognize all the various considerations that become a core part of your Strategic Planning.
A roadmap to launching, maintaining and leading a business excelling in its industry includes the following domains: Business Model / Market Strategy / Market Position / Marketing Management.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Producing consistent outcomes with your teams is possible with proficiency in 4 categories (Planning / Organizing / Directing / Controlling).
This set of management concepts is developed around your subject-matter expertise, and accented with your additional abilities in creative thinking, and formulation of ideas.
In practice, these areas are further complemented by your Managerial Skills.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The core essence of a company can be captured in its Business Model — the key methods used for Value Creation. That model allows companies to maximize their cycles of Creating / Messaging / Distributing / Trading.
Many companies will often share the same business model but there are usually significant differences in the development of their Market Positioning.
The core elements of a business model also allow better comprehension of essential questions that determine 3 key pillars of Value Creation: Value Chain / Value Proposition / Revenue Model.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Once you have developed a Strategy, you can focus on establishing the following parameters to improve your business: Ongoing / Rational / Systematic.
This methodology raises the caliber of your decision-making and brings many benefits to your team and company.
In addition, the sustained discipline that is created through these principles can strongly reinforce the company's Mission & Vision.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Producing consistent outcomes with your teams is possible with proficiency in 4 categories (Planning / Organizing / Directing / Controlling).
This set of management concepts is developed around your subject-matter expertise, and accented with your additional abilities in creative thinking, and formulation of ideas.
In practice, these areas are further complemented by your Managerial Skills.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The unique way a brand is delivered to customers through its Strategy, along with realization of its Mission & Vision, forms the basis for exceptional Culture & Values.
Selection the facets of Differentiation, Market Niche, and Reason to Believe contribute to exceptional Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The most effective advertisements and promotions are the results of strong Strategic Marketing.
The underlying process for creating promotions that are exciting, enticing and persuasive for either consumers or businesses is outlined in Principles of Marketing and the 4Cs of Marketing.
The integration of all these elements strengthens your corporation's and brand's unified voice as the Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The long-term success of any business is ultimately derived by internal and external factors that contribute to ongoing Competitive Advantage.
A multifaceted approach is required to recognize all the various considerations that become a core part of your Strategic Planning.
A roadmap to launching, maintaining and leading a business excelling in its industry includes the following domains: Business Model / Market Strategy / Market Position / Marketing Management.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The long-term success of any business is ultimately derived by internal and external factors that contribute to ongoing Competitive Advantage.
A multifaceted approach is required to recognize all the various considerations that become a core part of your Strategic Planning.
A roadmap to launching, maintaining and leading a business excelling in its industry includes the following domains: Business Model / Market Strategy / Market Position / Marketing Management.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Producing consistent outcomes with your teams is possible with proficiency in 4 categories (Planning / Organizing / Directing / Controlling).
This set of management concepts is developed around your subject-matter expertise, and accented with your additional abilities in creative thinking, and formulation of ideas.
In practice, these areas are further complemented by your Managerial Skills.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The core essence of a company can be captured in its Business Model — the key methods used for Value Creation. That model allows companies to maximize their cycles of Creating / Messaging / Distributing / Trading.
Many companies will often share the same business model but there are usually significant differences in the development of their Market Positioning.
The core elements of a business model also allow better comprehension of essential questions that determine 3 key pillars of Value Creation: Value Chain / Value Proposition / Revenue Model.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Once you have developed a Strategy, you can focus on establishing the following parameters to improve your business: Ongoing / Rational / Systematic.
This methodology raises the caliber of your decision-making and brings many benefits to your team and company.
In addition, the sustained discipline that is created through these principles can strongly reinforce the company's Mission & Vision.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Producing consistent outcomes with your teams is possible with proficiency in 4 categories (Planning / Organizing / Directing / Controlling).
This set of management concepts is developed around your subject-matter expertise, and accented with your additional abilities in creative thinking, and formulation of ideas.
In practice, these areas are further complemented by your Managerial Skills.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The core essence of a company can be captured in its Business Model — the key methods used for Value Creation. That model allows companies to maximize their cycles of Creating / Messaging / Distributing / Trading.
Many companies will often share the same business model but there are usually significant differences in the development of their Market Positioning.
The core elements of a business model also allow better comprehension of essential questions that determine 3 key pillars of Value Creation: Value Chain / Value Proposition / Revenue Model.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
An essential goal moving into leadership roles is your development as a Results Driver (Strategy / Innovation / Influence / Confidence).
All these characteristics coalesce to build your credibility as a leader and contribute greatly to your unique approach to Management Strategy.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Once you have developed a Strategy, you can focus on establishing the following parameters to improve your business: Ongoing / Rational / Systematic.
This methodology raises the caliber of your decision-making and brings many benefits to your team and company.
In addition, the sustained discipline that is created through these principles can strongly reinforce the company's Mission & Vision.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas.
In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed.
In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping.
Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Marketing Plan and BudgetOverviewThis assignment consists of tVannaSchrader3
Marketing Plan and Budget
Overview
This assignment consists of two sections:
1. Marketing plan and sales strategy (an MS Word document).
2. Marketing budget (using the Business Plan Financials Excel Template).
To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.
Reminders
· Your company, whether it's a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.
· Be sure to follow the guidelines, whether you chose the snack food company or your own startup company.
. Company of Your Choice Guidelines [DOCX].
Section 1: Marketing Plan and Sales Strategy
In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:
1. Revise the company’s target market based on the feedback received in the Week 3 discussion thread.
. Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.
· Assess your chosen company’s market competition.
. Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.
. When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?
· Be sure to detail your plan to differentiate yourself from the competition.
· Outline the company's value proposition and create a marketing slogan/tagline for the product.
· The value proposition tells your customers why they want to do business with you.
· You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.
· Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.
· Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
· Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.
Formatting
Format your assignment according to these requirements:
· This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
· Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
· You must include headings in your paper for each major topic.
· Include a cover page containing the assignment title, your name, the professor’s nam ...
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
Delivering your messages accurately and concisely to a diverse range of audiences can be achieved through BRIEF.
This framework works well with both written and verbal communication, particularly for Decision Making.
It is also complimentary to developing message content and structure from the 6Cs of Communication.
Through practice and dedication you can amplify key aspects of your Personal Branding.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The unique way a brand is delivered to customers through its Strategy, along with realization of its Mission & Vision, forms the basis for exceptional Culture & Values.
Selection the facets of Differentiation, Market Niche, and Reason to Believe contribute to exceptional Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The core essence of a company can be captured in its Business Model — the key methods used for Value Creation. That model allows companies to maximize their cycles of Creating / Messaging / Distributing / Trading.
Many companies will often share the same business model but there are usually significant differences in the development of their Market Positioning.
The core elements of a business model also allow better comprehension of essential questions that determine 3 key pillars of Value Creation: Value Chain / Value Proposition / Revenue Model.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
An essential goal moving into leadership roles is your development as a Results Driver (Strategy / Innovation / Influence / Confidence).
All these characteristics coalesce to build your credibility as a leader and contribute greatly to your unique approach to Management Strategy.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Once you have developed a Strategy, you can focus on establishing the following parameters to improve your business: Ongoing / Rational / Systematic.
This methodology raises the caliber of your decision-making and brings many benefits to your team and company.
In addition, the sustained discipline that is created through these principles can strongly reinforce the company's Mission & Vision.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas.
In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed.
In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping.
Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Marketing Plan and BudgetOverviewThis assignment consists of tVannaSchrader3
Marketing Plan and Budget
Overview
This assignment consists of two sections:
1. Marketing plan and sales strategy (an MS Word document).
2. Marketing budget (using the Business Plan Financials Excel Template).
To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.
Reminders
· Your company, whether it's a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.
· Be sure to follow the guidelines, whether you chose the snack food company or your own startup company.
. Company of Your Choice Guidelines [DOCX].
Section 1: Marketing Plan and Sales Strategy
In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:
1. Revise the company’s target market based on the feedback received in the Week 3 discussion thread.
. Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.
· Assess your chosen company’s market competition.
. Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.
. When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?
· Be sure to detail your plan to differentiate yourself from the competition.
· Outline the company's value proposition and create a marketing slogan/tagline for the product.
· The value proposition tells your customers why they want to do business with you.
· You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.
· Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.
· Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
· Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.
Formatting
Format your assignment according to these requirements:
· This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
· Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
· You must include headings in your paper for each major topic.
· Include a cover page containing the assignment title, your name, the professor’s nam ...
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
BUS201Assignment Marketing Plan, Part 4Assignment Market.docxrobert345678
BUS201
Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc.
Example: Use email marketing, social media and a sales promotion (prize drawing at a conference) to encourage veteran attendees to post online about their experiences and plans for attending the us.
Delivering your messages accurately and concisely to a diverse range of audiences can be achieved through BRIEF.
This framework works well with both written and verbal communication, particularly for Decision Making.
It is also complimentary to developing message content and structure from the 6Cs of Communication.
Through practice and dedication you can amplify key aspects of your Personal Branding.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
The unique way a brand is delivered to customers through its Strategy, along with realization of its Mission & Vision, forms the basis for exceptional Culture & Values.
Selection the facets of Differentiation, Market Niche, and Reason to Believe contribute to exceptional Market Positioning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Achieving the right fit for yourself in a profession is a challenge requiring awareness of your skills and mindset through ongoing Self-Assessment.
Personality and character are soft-skills of incredible importance for achieving emotional satisfaction in any role.
In addition, aptitude along with professional and technical skills are essential factors when undertaking or re-evaluating your Career Planning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Delivering your messages accurately and concisely to a diverse range of audiences can be achieved through BRIEF.
This framework works well with both written and verbal communication, particularly for Decision Making.
It is also complimentary to developing message content and structure from the 6Cs of Communication.
Through practice and dedication you can amplify key aspects of your Personal Branding.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
An essential goal moving into leadership roles is your development as a Results Driver (Strategy / Innovation / Influence / Confidence).
All these characteristics coalesce to build your credibility as a leader and contribute greatly to your unique approach to Management Strategy.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Achieving the right fit for yourself in a profession is a challenge requiring awareness of your skills and mindset through ongoing Self-Assessment.
Personality and character are soft-skills of incredible importance for achieving emotional satisfaction in any role.
In addition, aptitude along with professional and technical skills are essential factors when undertaking or re-evaluating your Career Planning.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
Discover the perfect match for your brand with well thought-out profiles represented by Audience Personas.
In the context of B2C vs B2B, some factors will vary in importance but thorough portrayals should always be developed.
In both cases, exploration of brands and research of respective audiences is aided with Experience Mapping.
Detailed perspectives for a range of behaviors related to personal and professional lifestyle are further derived from analysis of Audience Touchpoints.
The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals.
Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.
More from Concept Design: Strategic Market Planning (7)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
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First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
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Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
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Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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STRATEGIC MARKETING (WORKSHEET)
1. Concept Design / ACADEMY /
Content and toolkits covering critical thinking, strategic planning, branding,
communications, human resources & organizational development.
academy.conceptdesign.io
Curated / Hosted / Directed by Ed Thompson
2. Strategic Marketing | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/strategic-marketing
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Strategic Marketing
The most effective advertisements and promotions are the results of
strong Strategic Marketing.
Strategic Analysis
Targeting Process
Program Planning
Promotional Development
The underlying process for creating promotions
that are exciting, enticing and persuasive for
either consumers or businesses is outlined
in Principles of Marketing and the 4Cs of
Marketing.
The integration of all these elements strengthens your corporation's and brand's unified
voice as the Market Positioning.
It also conveys the essence of your organization’s overall corporate strategy,
including Mission & Vision.
It is important that the design and messaging aspects in your marketing strongly connect
with target audiences on these levels, considerations which closely approximate the 6Cs of
Communication.
Category Promotional Development
Strategic Analysis Advertising Direct Marketing Social & Digital
Opportunities
Competitors
Audiences
Scenario Targeting
Positioning
Selection
Segmentation
Sales Promotions Personal Selling Public Relations
Program Planning
Product
Pricing
Channel
Distribution
3. Strategic Marketing | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/strategic-marketing
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Category Promotional Development
Strategic Analysis Advertising Direct Marketing Social & Digital
Opportunities
Competitors
Audiences
Scenario Targeting
Positioning
Selection
Segmentation
Sales Promotions Personal Selling Public Relations
Program Planning
Product
Pricing
Channel
Distribution
5. Strategic Marketing | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/strategic-marketing
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Advertising Direct Marketing Social & Digital
Sales Promotions Personal Selling Public Relations
7. Strategic Marketing | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/strategic-marketing
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Advertising Direct Marketing Social & Digital
Sales Promotions Personal Selling Public Relations
8. Concept Design / COACHING /
Custom programs to elevate the performance of agency teams, marketing
divisions and business leaders.
conceptdesign.io/coachingz
Professional Development with Ed Thompson
9. Concept Design / COACHING /
https://conceptdesign.io/coaching
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
COACHING SESSIONS OVERVIEW
Our coaching programs strengthen alignment amongst staff for common
skillsets covering communication, presentation and solutions development.
All participants in coaching programs gain ongoing access to the
Concept Design / ACADEMY /
Creative Thinking Strategic Planning
Create stronger team interaction for
specific skill-sets through guided exercises.
Increase the caliber of decision-making by
teams to maximize performance.
Brand Activation Organizational Excellence
Strengthen capabilities of marketing
teams and their advertising and
promotional campaigns.
Alignment / Development of a unified
company culture centered on a shared
vision for the future.
Executive Leadership
Reinforce the strengths necessary to sustain your development as a Results Driver.
10. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals
and business objectives.
academy.conceptdesign.io
12. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and
workshops I have delivered across decades at corporations throughout
Greater APAC. These programs have improved the efficiency of sales and
marketing initiatives, along with aligning the performance of their
management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I
continue to provide multinationals in the region with strategic advice covering disciplines of
public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career
goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications,
human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive
experience directing advertising campaigns, marketing promotions and digital media initiatives
across numerous industries. These include fast-moving consumer goods, fashion and lifestyle,
beverages and liquor, music & entertainment, talent & recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our
global body of knowledge to meet the demands we all face in a quickly changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac,
Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW Harper, Johnnie Walker, Usquaebach Whisky,
Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman •
NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson • Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo
Campus) / Nikkei Business School (日経ビジネススクール)
13. Powered By
Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations,
media management, and event production — directed by Ed Thompson,
Marketing Consultant / Founder. We deliver high-level execution from planning
to implementation on all communications and strategic business programs for
global multinationals across Japan & APAC.
Our ability to integrate design, marketing, technology and media
communications elevates the reach and impact of our client initiatives. We
provide brand activation and channel engagement through these custom
programs for innovative brands seeking to fully maximize their promotional
impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development
are also a part of our core consulting focus, to assist businesses in improving their
overall effectiveness.
www.conceptdesign.io
14. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Available for Mobile & Tablets