Strategic Marketing EBMA 3715 Unit 4 (Chapter 4) PART 1
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This document provides instructions and announcements for an upcoming practical session and assignments. It recaps the previous class, outlines the activities for the practical session including a group activity and completion of an assignment. It also lists upcoming chapters and assignments, including presenting an idea for a new TV show that must describe the target market, marketing approach, competitive advantage, position in the market, and positioning method with motivation.
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- 2. Hand in Class Assignment 2 Announcements Recap of Wednesday’s Class Instructions for Practical Session Group Session: Completion of Activity WEEKEND!!
- 12. Chapter 2
- 13. Chapter 3
- 20. Assignment for Unit 4: GROU Create an idea for a new TV show and present it in class. The following must be included in your presentation: •A description of your target market(s) •The target marketing approach & motivation. •The TV show’s competitive advantage & motivation. •The TV show’s position in the market & motivation •Describe which positioning method you used & motivation.
Editor's Notes
- CH.3. we had a look at how a consumer THINKS, why he or she does/ buys/ reacts in certain ways
- WILL EVERYONE BUY AND LOVE YOUR PRODUCT?