HRM

1. Topic Presenters
1.Muhammad Waqas
2.Babar Rafique

2. Topic Presenters
1.Muhammad Waqas
2.Babar Rafiq

4.  Most important part is developing strategic
plans
◦ Plans must remain current as changes occur inside and
outside the company
 Involves many levels of management
◦ Top level formally develops basic plans
◦ Different departments may be asked to develop plans for
their own areas
◦ A solid plan guarantees that plans are coordinated and
are supported by everyone in the company

5. Application of the basic planning process at the highest
levels of the company
Top management sets goals for the performance of the
company
Carefully formulating, implementing, and evaluating plans and
strategies

6.  Three phases critical to the success of the
process
◦ Formulation
 Developing the strategic plan
◦ Implementation
 Putting the formulated plan to work
◦ Evaluation
 Continuously evaluating and updating the strategic plan

7. Developing the grand- and business-level
strategies to be used by the company
 Company’s strengths/weaknesses and
threats/opportunities shape the strategies
 First step is to understand the current position of
the company
◦ Identify mission, identify past and present strategies,
diagnose the company’s past and present performance,
set objectives for the company’s operation

8.  Identify the mission statement
◦ Outlines why the company exists
◦ Describes the company’s basic products and/or services
and defines markets and sources of revenue
◦ Designed to accomplish several goals and ensures a
common purpose within the company

9.  Apple ignited the personal computer revolution
in the 1970s with the Apple II and reinvented the
personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the
industry in innovation with its award-winning
computers, OS X operating system and iLife and
professional applications. Apple is also
spearheading the digital media revolution with
its iPod portable music and video players and
iTunes online store, and has entered the mobile
phone market this year with its revolutionary
iPhone.

10. 1. "To bring inspiration and innovation to every
athlete in the world."
2. "To enable people and businesses throughout
the world to realize their full potential."
3. “. . .seeks to be the world’s most customer-
centric company, where customers can find
and discover anything they may want to buy
online at a great price."

11.  Companies need to understand and appreciate
their corporate history
 Strategic managers should ask
◦ Has past strategy been developed?
 If not, can past history of the company be analyzed to
identify the strategy that has evolved?
 If yes, has the strategy been recorded in writing?

12.  A corporate planner must decide if past strategies
worked and if strategic changes are needed by
asking:
◦ How is the company currently performing?
◦ How has it performed during the past few years?
◦ Is the performance trend moving up or down?

13.  Concise statements that provide direction
employees and set standards for achieving the
company’s strategic plan
 Established in many areas (see handout)
 Goals must be reevaluated as the environment
and opportunities change
 Multiple goals are used to reflect the desired
performance

14.  Policies are broad general guides to action that
establish boundaries within which employees
must operate
◦ “answering all written customer complaints in writing
within 10 days”

15.  Procedures are detailed series of related
steps/tasks written to implement a policy
◦ Define methods through which policies are achieved
◦ “the customer service representative must note the
complaint of Form 622 and forward the yellow copy of the
form…”
 Rules detail specific and definite corporate
actions that employees must follow
◦ Leave little doubt about what is to be done
◦ “no smoking in the conference room”

16. Strengths, Weaknesses, Opportunities,
Threats
 Process that allows companies to evaluate overall
health
◦ Internal (SW) and external (OT)
 Most important result of a SWOT analysis is the
ability to draw conclusions about the
attractiveness of the company’s situation and the
need for strategic action

17.  Action stage of strategic management
 Managers determine and implement the most
appropriate company structure, motivate
employees, develop short-range goals, and
establish functional strategies
 Strategy must fit with current company policies
◦ Or conflicting policies must be changed
 A. T. Cross Company

18.  Process of continuously monitoring the company’s progress
toward its long-range goals and mission
 Managers should ask:
◦ Does the grand strategy need revising?
◦ Where are problems likely to occur?
 Basic strategy evaluation strategies:
◦ Review external and internal factors that are the bases
for current strategies
◦ Measure performance
◦ Take corrective action

19.  Emphasis is making the company’s managers aware of the problems that
are likely to occur and of the actions to take if they do arise
 Plan ahead and avoid disaster
 Strategic planning and evaluation should be done on a predetermined
schedule and as frequently as necessary, determined by internal and
environmental factors

20. Thanks To All.