How to build a real innovation process in a company. The presentaion will give you an idea how to push all employees in a company jumping into an innovation process.

1. Fashion Haven
Retail
Innovation and Product Development Process

2. Company Structures
Thanh
Sofia & Ekhtiar
Thien & Gorkem Noman Mai

3. Our Innovation Culture
• Emphasizing the importance of
innovation in creating unique and
sustainable fashion.
• Leaders who are advocates for
creativity, technology, and sustainability.
• An "Innovation Hub“ - dedicated to
brainstorming, experimentation, and
collaboration.
• Providing resources like 3D printers,
sustainable materials, and technology
prototypes.
An environment
where
employees feel
comfortable
sharing ideas
and providing
feedbacks.

4. Innovation Process
o Market trends
o Customer
preferences
o Competition
activities
o Product issues
o R&D leads the
process and
cooperates with
departments: CMO,
COO, CFO to
evaluate, select
ideas, and
implement them.
o Mock –up/ examples
testing the market.
o Get feedbacks,
improving the
products.
o Follow up the
market feedbacks.
o Push the products
to the market.
o Update the trends
Before
In After
Laun-
ching
Innovation Meeting

5. Innovation Methodology
o Contest: once a week at every Friday.
o Employees : at all levels and departments.
o Specific objects: design thinking,
sustainable materials, emerging
technologies, etc.
o Rewards: financial incentives, career
development opportunities, public
acknowledgment.
Internal
External
o R&D and CMO: attend fashion shows,
workshops, industry events, and conferences
to stay informed about the latest trends.
o Through data analysis, surveys, and
feedbacks to understand deeply of customer
needs.

6. R&D Operation
Meeting
01
Participants
Key stakeholders and head of
departments: CMO, COO, CFO
02
Agenda
Updated information, key indicators,
brainstorming, exploring the
possibilities, making final idea.
03
Regular monthly meetings

7. CMO
Cross-Functional
Team Building
Establishing a
cohesive unit between
Marketing and R&D.
• Joint Strategy
Sessions
• Interdepartmental
Workgroups
Shared Insights and
Expertise
Utilizing collective
knowledge for
comprehensive
strategies.
• Knowledge
Exchange
Platforms
• Skill Synergy
Aligned Goals and
KPIs
Ensuring joint efforts
are directed towards
common objectives.
• Mutual Goal
Setting
• Regular
Performance
Review

8. CMO
Pilot Projects and
Test Runs
Validating
collaborative ideas
in a controlled
environment.
• Identifying Test
Cases
• Iterative
Refinement
Open Communication
Channels
Creating an
environment
conducive to idea
exchange and
feedback.
• Regular Meetings
• Feedback
Mechanisms
Innovation Culture
Development
Nurturing a culture that
values collaboration
and innovation.
• Encouraging
Diverse Input
• Celebrating
Collaborative
Success

9. CMO
A chief marketing officer (CMO)
is a high-ranking executive
responsible for overseeing the
planning, development, and
execution of an organization’s
marketing and advertising
initiatives.
Finding new trends, and new
ideas and updating new
items with new sets of clothes
to present to the market
Cooperate with models,
KOLs, or influencers to do
the marketing with the
collection or our products

10. CMO

11. COO Coordination
Supply Chain Management
Inventory Management
Logistic and distribution
Store operations
E-Commerce Operations
Quality control
Cost management
Team leadership
Strategic planning

12. Bottom-up Budgeting - CFO

13. Thank
You!

14. References
The Seven Steps of Innovation
R&D in Business: Building an Efficient R&D Strategy and PixelPlex Pro
Tips for Industry Challenges
Product Development is not R&D - some tips for on-time product
launch
Sustainable fashion: 6 eco-friendly materials for your wardrobe
Customer Journey Map: Everything You Need To Know
Apparel’s New Competitive Edge: The COO. Available at
https://www.bcg.com/publications/2018/apparel-new-competitive-
edge-coo
R&D in the Clothing, Textiles and Fabrics Industry. Available
at https://apogee.co.uk/rd-in-the-clothing-textiles-and-fabrics-
industry/
Bottom-up Budgeting, Jeff Schmidt. Available
at https://corporatefinanceinstitute.com/resources/fpa/bottom-up-
budgeting/