This document discusses running an agile Fortune 500 company. It argues that the traditional view that revenue must exceed costs is incorrect, and that a more comprehensive view of costs is needed. It presents an alternative "Universal Cost Equation" where costs are much greater than benefits, which are greater than revenue and profits. The key is to maximize benefits by reducing all costs, including non-financial costs like employee disengagement and environmental damage. This reframes the purpose of organizations as optimizing universal costs and benefits through their vision and strategy.