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Leidy Carolina Pardo 1520122049 
Maria Camila Ramírez 1520122006 
Cristhian Camilo Lozano 1520122001
It´s a business relationship between two or more 
companies that enables each to achieve certain 
strategic objectives that are not able to achieve on 
their own.
The two parties involved in the process of a 
strategic alliance are: 
• The domestic company. 
• The international company.
• Methodology 
Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 
Strategic 
reconsideration 
Choice of 
business 
associate 
Construction of 
strategic alliance 
Determination 
of the structure 
of the strategic 
alliance 
Formalization of 
the agreement
• ALLIANCES MARKETING 
• ALLIANCES PRODUCT 
-Buyers with suppliers 
-Joint manufacturing associations 
• PARTNERSHIPS FOR 
DEVELOPMENT OF 
TECHNOLOGY
• Possibility for companies to multiply their operations 
more effectively, speed, safety and economy. 
• Supplemented with other organizations to optimize their 
results. 
• Synergies to combine the best parts. 
• Transfer of technology to enhance competitive 
advantages. 
• Access to new markets. 
• Provide local contacts and links.
• Conflicts of control: both parties have an interest 
in controlling the company. 
• Risk that changes in attitudes, abilities and 
interests of the partners occur. 
• Lack of sincerity and cooperation between the 
parties. 
• Different styles of leadership.
• Differences goals to achieve with the association. 
• The alliance partners could become more 
dependent on each other, making it difficult to 
operated again as separated entities. 
• Can consume more human and financial 
resources than were anticipated.
• JUAN VALDEZ AND LAN 
This strategic partnership includes a exclusive offer of Juan 
Valdez to all persons traveling on international flights from 
LAN and nationals in Chile and Colombia, where it will be 
distributed along with special coffee Colombian, a muffin to 
go with it, driving the concept of coffee break . 
LAN and Juan Valdez have a whole future ahead, because 
they have the same Latin American values, a common 
origin and the vision to grow and consolidate under the 
highest quality standards.
• Amaya. Monday, 24th November 2008. 
http://alianzasestrategicas75879.blogspot.com/2008/11/ventajas-y-desventajas- 
de-las-alianzas.html 
• Wednesday, 20th November 2013. 
http://www.todomktblog.com/2013/11/alianzas-estrategicas-marcas.html 
• http://www.lan.com/es_us/sitio_personas/noticias/comunicados-de-prensa/ 
cafe-juan-valdez-a-bordo-de-lan 
• Shawn Grimsley. http://education-portal.com/academy/lesson/strategic-alliance- 
in-business-definition-advantages-disadvantages.html#lesson 
• Aguilar Valdés A, Cabral A, Alvarado Martinez F, Leon Contreras E. (2013) 
Strategic Alliances and its Application in Agribusiness. Revista Mexicana de 
Agronegocios. 
http://ageconsearch.umn.edu/bitstream/155136/2/20.%20De%20Leon%20C 
ontreras%20JOINT.pdf

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Strategic alliance

  • 1. Leidy Carolina Pardo 1520122049 Maria Camila Ramírez 1520122006 Cristhian Camilo Lozano 1520122001
  • 2. It´s a business relationship between two or more companies that enables each to achieve certain strategic objectives that are not able to achieve on their own.
  • 3. The two parties involved in the process of a strategic alliance are: • The domestic company. • The international company.
  • 4. • Methodology Phase 1 Phase 2 Phase 3 Phase 4 Phase 5 Strategic reconsideration Choice of business associate Construction of strategic alliance Determination of the structure of the strategic alliance Formalization of the agreement
  • 5. • ALLIANCES MARKETING • ALLIANCES PRODUCT -Buyers with suppliers -Joint manufacturing associations • PARTNERSHIPS FOR DEVELOPMENT OF TECHNOLOGY
  • 6. • Possibility for companies to multiply their operations more effectively, speed, safety and economy. • Supplemented with other organizations to optimize their results. • Synergies to combine the best parts. • Transfer of technology to enhance competitive advantages. • Access to new markets. • Provide local contacts and links.
  • 7. • Conflicts of control: both parties have an interest in controlling the company. • Risk that changes in attitudes, abilities and interests of the partners occur. • Lack of sincerity and cooperation between the parties. • Different styles of leadership.
  • 8. • Differences goals to achieve with the association. • The alliance partners could become more dependent on each other, making it difficult to operated again as separated entities. • Can consume more human and financial resources than were anticipated.
  • 9. • JUAN VALDEZ AND LAN This strategic partnership includes a exclusive offer of Juan Valdez to all persons traveling on international flights from LAN and nationals in Chile and Colombia, where it will be distributed along with special coffee Colombian, a muffin to go with it, driving the concept of coffee break . LAN and Juan Valdez have a whole future ahead, because they have the same Latin American values, a common origin and the vision to grow and consolidate under the highest quality standards.
  • 10.
  • 11.
  • 12. • Amaya. Monday, 24th November 2008. http://alianzasestrategicas75879.blogspot.com/2008/11/ventajas-y-desventajas- de-las-alianzas.html • Wednesday, 20th November 2013. http://www.todomktblog.com/2013/11/alianzas-estrategicas-marcas.html • http://www.lan.com/es_us/sitio_personas/noticias/comunicados-de-prensa/ cafe-juan-valdez-a-bordo-de-lan • Shawn Grimsley. http://education-portal.com/academy/lesson/strategic-alliance- in-business-definition-advantages-disadvantages.html#lesson • Aguilar Valdés A, Cabral A, Alvarado Martinez F, Leon Contreras E. (2013) Strategic Alliances and its Application in Agribusiness. Revista Mexicana de Agronegocios. http://ageconsearch.umn.edu/bitstream/155136/2/20.%20De%20Leon%20C ontreras%20JOINT.pdf