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GROUP
FIVE *
CHAPTER




          *Axel, Bobby, Ezra, Kelvin, Maya, Sadrakh
‘Niche’ Alliance
 Strategies
BUILD A NETWORK OF ALLIANCE



Should be composed of specialist partners:
                 oProduct/service supply
                 oDistribution
                 oCustomer
                  communication
                 oSupport services
Implementation &
management
SUCCESSFUL STRATEGIC
  ALLIANCE ANALYSIS

    1   CHALLENGES

    2 CHARACTERISTIC
      S
    3 FACTORS
2   3




CHALLENGES
WHAT ARE THE
OBSTACLES FACED
WHEN FORMING
STRATEGIC ALLIANCE?
1:
AUTONOMY
2:
FORWARD
MOMENTUM
5:
FOCUS ON EXTERNAL
ENVIRONMENT
4:
POLITICKIN
5:
INNOVATION
6:
LEARNIN
G
7:
PEOPL
E
8:
‘BLACK
BOX’
9:
CULTUR
E
1   2   3




CHARACTERISTICS
HOW DOES A
SUCCESSFUL STRATEGIC
ALLIANCE LOOK LIKE?
FACT #1:
VENTURES TEND TO BE MORE SUCCESSFUL WHERE PARTNERS ARE
HOMOGENOUS
FACT #2:
VENTURES ARE LESS SUCCESSFUL WHERE NEITHER PARTNER HAS
PRODUCTS, SERVICES, ASSETS, OR EXPERIENCE RELATED TO ITS
VENTURE
FACT #3:
VENTURES LAST LONGER BETWEEN PARTNERS OF SIMILAR CULTURES,
ASSET SIZES AND VENTURING EXPERIENCE LEVELS
1   2   3




FACTORS
“   The best way to find out if you can
     trust somebody is to trust them.”
                            - Ernest Hemingway
WHAT ARE THE SEVEN
CRITICAL TRUST ELEMENTS?
DO NOT
PLACE
BLIND
TRUST
RESPECT
BOUNDARIES
DEMANDS LEARNING
REQUIRES TOUGHNESS
  (ESPECIALLY WHEN WRONG MATCHES ARE MADE)
CO-FUNCTIONING COMPONENTS
REQUIRES PHYSICAL CONTACT
MULTIPLE
STRONG LEADERS
BUT MOST OF ALL:

KNOW
WHEN TO
SAY
GOODBYE
QUESTIONS?
THANK YOU
PG 489-492 OF PEARSON INTERNATIONAL MARKETING
            CREDIT IMAGES BY GOOGLE
                 DESIGN BY MAYA

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