Zara is a popular global fashion brand known for its fast-fashion business model. It operates over 2,000 stores in 90 countries and quickly responds to trends, delivering new designs within weeks. Zara offers trendy and affordable clothing for men, women, and children. Its success comes from agility, affordability, and stylish designs.

2. Zara is a popular fashion brand founded in 1974, known for its fast-fashion business model. It
quickly responds to fashion trends and delivers new designs to its stores within weeks.
Operating over 2,000 stores in 90 countries, Zara offers a wide range of trendy and affordable
clothing for men, women, and children. Its success lies in its ability to combine agility,
affordability, and stylish designs, making it a global fashion leader.

3. W W W . R E ALLYGRE AT SIT E. COM
STP strategy, which stands for
• Segmentation,
• Targeting, and
• Positioning
involves dividing the market into specific
segments, selecting the most promising
segments to target, and establishing a
unique brand position.

4. Urban Fashion Enthusiasts
Aspirational Middle Class
Traditionalists
High-End Fashionistas

5. • Alignment with Zara's Fashion-
forward Image
• Higher Disposable Income
• Active Engagement with social media
• Expansion Potential in Urban Areas
• Brand Values and Aspirations

6. Trendsetting and Fast Fashion
Quality and Affordability
Exclusive Collections and Limited Availability
Seamless Integration of Online and Offline Shopping
Emphasis on Sustainability

7. Consistent Brand Messaging
Engaging Visuals and Creative Content
Influencer Partnerships and Collaborations
Seamless Online Shopping Experience
In-Store Experience

8. Rural
62.6%
Urba
n
37.4%
• Growth of Urban Population
• Digital Engagement

9. • Social Media Marketing
• Influencer Collaborations
• Online and Offline Integration
• Visual Merchandising and Store
Experience
• Sustainability Initiatives