Dave Cobb and Vincent Leclerc discuss how technology can enhance storytelling and experiences in physical spaces like theme parks, museums, and live events. Cobb provides context on how Walt Disney pioneered integrating technology and storytelling to bring fictional worlds to life for audiences. Leclerc then discusses how his company Eski Studio uses technology like interactive wands and illuminated balls to foster communal experiences and engage audiences. Both emphasize that the goal is to use technology in service of emotional storytelling rather than as an end itself.
WRITING ROLLERCOASTERS: Stories, Spectacle & Games in Physical Places (JUN 2012)Dave Cobb
Dave Cobb is the Senior Creative Director of Thinkwell Group, a design and production firm that specializes in location-based entertainment. Thinkwell has designed attractions ranging from fountains shows to theme parks. Recently, they opened The Making of Harry Potter studio tour in London. Currently, they are designing a theme park in Beijing based on stories of the Monkey King. Cobb explains how Walt Disney pioneered integrating storytelling, technology, and guest participation into theme park attractions. Thinkwell seeks to further gamify attractions by adding interactive elements that engage and immerse guests.
Presentation to NASA JPL team , an open dialogue and the PURSUIT teams thought on observations, cultural relevance, brand opportunities and communications strategies to re-connect with a broader audience.
Circuses have received criticism in recent decades but the author argues they should be compulsory for children to experience. At a recent circus performance, the children enjoyed the clown's antics and hearty laughter. The author also observed Lonni the performing cow, who was feeling unwell but still insisted on joining her troupe's performance, demonstrating that domesticated animals can enjoy working with humans when treated well.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Designing Guest Experiences to Take Advantage of Social Media (NOV 2010)Dave Cobb
David Cobb, Sr. Creative Director from Thinkwell Group, led a discussion at IAAPA Expo 2010 about the burgeoning use of social media tools in themed-entertainment environments. Guest panelists included Susan Bonds (42 Entertainment), Greg Maletic (Wishing Stars app), Jeff Voris (Disney Parks & Resorts Online) & Gabe Zichermannn (Gamification Co.).
If you are in the business of developing Web sites and software, how do you get customers to actually pay for improvements to the user experience? How do you get approval from management to spend time and money planning and testing the user experience? The experts on this panel are in the trenches every day, and have stories to share of the successes and lessons learned. Come prepared to pose your hard questions to the panel of experts from ODOPOD, Frog Design, Microsoft, and Fluid.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
WRITING ROLLERCOASTERS: Stories, Spectacle & Games in Physical Places (JUN 2012)Dave Cobb
Dave Cobb is the Senior Creative Director of Thinkwell Group, a design and production firm that specializes in location-based entertainment. Thinkwell has designed attractions ranging from fountains shows to theme parks. Recently, they opened The Making of Harry Potter studio tour in London. Currently, they are designing a theme park in Beijing based on stories of the Monkey King. Cobb explains how Walt Disney pioneered integrating storytelling, technology, and guest participation into theme park attractions. Thinkwell seeks to further gamify attractions by adding interactive elements that engage and immerse guests.
Presentation to NASA JPL team , an open dialogue and the PURSUIT teams thought on observations, cultural relevance, brand opportunities and communications strategies to re-connect with a broader audience.
Circuses have received criticism in recent decades but the author argues they should be compulsory for children to experience. At a recent circus performance, the children enjoyed the clown's antics and hearty laughter. The author also observed Lonni the performing cow, who was feeling unwell but still insisted on joining her troupe's performance, demonstrating that domesticated animals can enjoy working with humans when treated well.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Designing Guest Experiences to Take Advantage of Social Media (NOV 2010)Dave Cobb
David Cobb, Sr. Creative Director from Thinkwell Group, led a discussion at IAAPA Expo 2010 about the burgeoning use of social media tools in themed-entertainment environments. Guest panelists included Susan Bonds (42 Entertainment), Greg Maletic (Wishing Stars app), Jeff Voris (Disney Parks & Resorts Online) & Gabe Zichermannn (Gamification Co.).
If you are in the business of developing Web sites and software, how do you get customers to actually pay for improvements to the user experience? How do you get approval from management to spend time and money planning and testing the user experience? The experts on this panel are in the trenches every day, and have stories to share of the successes and lessons learned. Come prepared to pose your hard questions to the panel of experts from ODOPOD, Frog Design, Microsoft, and Fluid.
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
Easy-to-Use, Affordable Donor & Fundraising Management SystemNet at Work
Take a look at how the Abila Fundraising 50 software can help you reach new ground in donor acquisition, fundraising results, and operational efficiency.
15 B2B Companies Who Poach Their Competitors Branded KeywordsWill Marlow Agency
There are lots of good reasons to bid on (buy) your competitors' brandname -- if you think they are vulnerable, if you have a clear advantage, if they are in a PR crisis, etc. I've compiled a PowerPoint deck that shows 15 B2B companies that are executing this type of strategy right now, for your reference in planning your own counter-competitive campaigns.
Account Based Marketing: What's Next for B2BLeadMD
This Panel discussion ft. Sangram Vajre from @terminus, Brandon Redlinger from @engagio and Justin Gray from @myleadmd was presented by The BMA Phx and moderated by Matt Hensler. It discusses the tectonic shift in B2B from demand generation to Account Based strategies. The panel weighs in on who should use ABM and what are the keys to success with this much hyped buzzword.
This document summarizes key aspects of sustaining customer relationships discussed in a marketing session by Anik Saha. It outlines the importance of understanding customer requirements and preferences, communicating changes, and fulfilling agreed obligations. It also discusses selecting strategic customers and orders, developing relationship-specific offerings through market research, and organizing teams to deliver customized solutions. Finally, it covers ongoing customer relationship management topics like acquiring the right customers, crafting value propositions, and learning to retain customers over the long run.
B2B Buyers Mandate A New Charter For Marketing And SalesG3 Communications
The document discusses the need for improved alignment between marketing and sales in B2B organizations. It finds that while marketing and sales currently have strong alignment in early planning activities, their relationship is weaker in later execution and reporting stages. As B2B buyers now research and purchase autonomously online, marketing and sales must collaborate more closely on activities like account-based marketing to provide buyers with personalized, high-value engagements across channels. The new mandate for organizations is to operationalize alignment between these functions through data sharing, joint account planning, and buyer-centric approaches.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
The document discusses the importance of building relationships for sales professionals. It notes that 73% of B2B buyers prefer salespeople referred by contacts and 87% have a favorable impression of salespeople introduced through their network. It recommends connecting with decision makers at prospects and customers, leveraging internal connections to senior leaders for introductions, and nurturing relationships over time by providing value and keeping services top of mind.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Presentation to NASA-JPL regarding their brand, communications and thoughts of how to spark new interest ("wonder") in NASA's efforts to a broader/younger audience.
Using Technology to Create Personalized Guest Experiences in Group Environmen...Dave Cobb
Walt Disney used movie and theater technology in the 1950s to create Disneyland and evolve entertainment through an immersive experience. Recent projects at Thinkwell have addressed challenges with a combination of group dynamics and technology, such as an interactive fountain show and a nature-inspired exhibit for children. New technologies can enable personalization and remove boundaries to engage different types of audiences.
COSPLAY COLONISTS: Rise of the Creative AudienceDave Cobb
Originally presented at Savannah College of Art & Design during the SATE conference on 10/4/13 (http://goo.gl/eYUywm), this talk explores the ways in which fans creatively express themselves through role-playing and user-generated experiences. Increasingly, fans are not content to merely consume the things they love, but desire to live out their fantasies in the real world, leading to intersections of audiences and destinations that have never before existed.
Jean Baudrillard analyzes the Disney corporation's expanding influence over both the imaginary and real worlds. He describes how Disney seeks to erase the real by transforming it into a virtual spectacle, as seen through its plans to turn parts of New York City into an erotic theme park. Baudrillard argues that Disney is capturing and integrating all of reality into its synthetic virtual universe, turning the real world into an interactive performance and reality itself into a spectacle. Disney's virtualization of reality erases the distinction between the imaginary and real as it colonizes our mental universe in a "viral and virtual mode," transforming us all into extras in its massive "reality show."
Jack the Museum (Museums in the Age of Scale) -- Text versionMichael Edson
Ignite talk (text version with footnotes) for the Museum Computer Network 2012 annual conference, November 7, 2012, Seattle, WA.
Slides at Slides at
http://www.slideshare.net/edsonm/jack-the-museum-museums-in-the-age-of-scale-15089314
Reading on the Holodeck: Ray Bradbury, Ivan Sutherland, and the Future of Books. An exploration of the consequences of immersive media environments on IP policy, libraries, and creative arts.
Presented at the IAAPA Leadership Summit in Los Angeles on 3/12/20, this presentation talks about creating innovation through open creative conversations not only with your design team, but with your audience as well.
Alyssa Landry is an experienced creative director and writer specializing in experiential media such as virtual reality, augmented reality, and live entertainment. She has created both narrative and interactive VR/AR experiences for companies like Double Eye Studios and Incarna Studios. Her background also includes writing for live shows at Disney parks and original musicals.
This document provides an overview of Blue Sky Studios, an animation studio located in Greenwich, Connecticut. It discusses some of Blue Sky's major films including Ice Age, Robots, and Rio. It profiles some of the key people at Blue Sky such as Chris Wedge, the co-founder and VP of creative development, and Carl Ludwig, the co-founder and head of research and development. It also discusses how Blue Sky uses advanced rendering techniques to give their films a unique visual style. In under 3 sentences.
This document provides an overview of Blue Sky Studios, the animation studio behind successful films like Ice Age and Rio. It discusses Blue Sky's upcoming film Rio, about a rare blue macaw from Minnesota who discovers another of his kind in Rio de Janeiro. The summary highlights Blue Sky's success and anonymity compared to larger studios, and previews Rio which is scheduled for release in April 2011.
This document provides an overview of Blue Sky Studios, the animation studio behind successful films like Ice Age and Rio. It describes Blue Sky Studios' headquarters in Greenwich, Connecticut, and interviews key executives about the studio and its upcoming film Rio, which tells the story of a rare blue macaw who travels from Minnesota to Rio de Janeiro. The document highlights Blue Sky Studios' success in creating financially lucrative animated films while maintaining a relatively low profile compared to other major animation studios.
1.
MGMT 461-Cross Cultural
Management
Katherine Rosenbusch
Fall 2018
George Mason University
Table of Contents
Disneyland Resort Paris: Mickey Goes to Europe............................................................................5
Leo Burnett Company Ltd.: Virtual Team Management..................................................................23
Blue Ridge Spain............................................................................................................................39
Ellen Moore (A): Living and Working in Korea................................................................................55
NES China: Business Ethics (A).....................................................................................................71
MGMT 461-Cross Cultural Management Fall 2018
Katherine Rosenbusch George Mason University
2.
I N T E R N A T I O N A L
IMD523
21.11.2006
DISNEYLAND RESORT PARIS: MICKEY GOES TO EUROPE
Research Associate Karsten
Jonsen prepared this case
under the supervision of
Professor Martha Maznevski
as a basis for class discussion
rather than to illustrate either
effective or ineffective handling
of a business situation.
Globalization in the positive sense is like a mosaic of cultures where
identities remain visible and where we can play freely with the
interaction in between. Where people can project themselves in
something that is created elsewhere but is not perceived foreign. We are
contributing to something important here. We need to help Disney
become global in this positive sense. It is a long journey but we now
understand the magnitude of globalization and can use this learning
elsewhere.
Dominique Cocquet, Executive VP, Development & External Relations
Dominique Cocquet was legendary among Disneyland Resort
Paris managers for his vision. He was part of the senior
management team determined to turn the vision into reality. “We
create magic,” explained Roland Kleve, director of parks & resort
operations support, “Mickey is a great boss.”
Disneyland Resort Paris opened its gates in April 1992 amidst
enormous controversy as a bastion of American cultural
imperialism in Europe. By 2006 it was the most visited tourist site
in Europe with over 12 million annual visitors. In spite of a difficult
tourist industry in the early 2000s, Disneyland Resort Paris’s
attendance remained stable: 60% of its visitors were repeat visitors,
and guest satisfaction was extremely high. The operation had
created 43,000 jobs, invested more than €5 billion and contributed
to the development of a new region. “You cannot say this is not a
success!” exclaimed Cocquet.
As the leaders developed their execution plans, they wondered
what principles should guide them and how to interpret Disney
in multicultural Europe. Guests from different parts of Europe
wanted different things from a vacation: how could they keep
the classic Disney magic yet successfully ap.
Easy-to-Use, Affordable Donor & Fundraising Management SystemNet at Work
Take a look at how the Abila Fundraising 50 software can help you reach new ground in donor acquisition, fundraising results, and operational efficiency.
15 B2B Companies Who Poach Their Competitors Branded KeywordsWill Marlow Agency
There are lots of good reasons to bid on (buy) your competitors' brandname -- if you think they are vulnerable, if you have a clear advantage, if they are in a PR crisis, etc. I've compiled a PowerPoint deck that shows 15 B2B companies that are executing this type of strategy right now, for your reference in planning your own counter-competitive campaigns.
Account Based Marketing: What's Next for B2BLeadMD
This Panel discussion ft. Sangram Vajre from @terminus, Brandon Redlinger from @engagio and Justin Gray from @myleadmd was presented by The BMA Phx and moderated by Matt Hensler. It discusses the tectonic shift in B2B from demand generation to Account Based strategies. The panel weighs in on who should use ABM and what are the keys to success with this much hyped buzzword.
This document summarizes key aspects of sustaining customer relationships discussed in a marketing session by Anik Saha. It outlines the importance of understanding customer requirements and preferences, communicating changes, and fulfilling agreed obligations. It also discusses selecting strategic customers and orders, developing relationship-specific offerings through market research, and organizing teams to deliver customized solutions. Finally, it covers ongoing customer relationship management topics like acquiring the right customers, crafting value propositions, and learning to retain customers over the long run.
B2B Buyers Mandate A New Charter For Marketing And SalesG3 Communications
The document discusses the need for improved alignment between marketing and sales in B2B organizations. It finds that while marketing and sales currently have strong alignment in early planning activities, their relationship is weaker in later execution and reporting stages. As B2B buyers now research and purchase autonomously online, marketing and sales must collaborate more closely on activities like account-based marketing to provide buyers with personalized, high-value engagements across channels. The new mandate for organizations is to operationalize alignment between these functions through data sharing, joint account planning, and buyer-centric approaches.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
The document discusses the importance of building relationships for sales professionals. It notes that 73% of B2B buyers prefer salespeople referred by contacts and 87% have a favorable impression of salespeople introduced through their network. It recommends connecting with decision makers at prospects and customers, leveraging internal connections to senior leaders for introductions, and nurturing relationships over time by providing value and keeping services top of mind.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Presentation to NASA-JPL regarding their brand, communications and thoughts of how to spark new interest ("wonder") in NASA's efforts to a broader/younger audience.
Using Technology to Create Personalized Guest Experiences in Group Environmen...Dave Cobb
Walt Disney used movie and theater technology in the 1950s to create Disneyland and evolve entertainment through an immersive experience. Recent projects at Thinkwell have addressed challenges with a combination of group dynamics and technology, such as an interactive fountain show and a nature-inspired exhibit for children. New technologies can enable personalization and remove boundaries to engage different types of audiences.
COSPLAY COLONISTS: Rise of the Creative AudienceDave Cobb
Originally presented at Savannah College of Art & Design during the SATE conference on 10/4/13 (http://goo.gl/eYUywm), this talk explores the ways in which fans creatively express themselves through role-playing and user-generated experiences. Increasingly, fans are not content to merely consume the things they love, but desire to live out their fantasies in the real world, leading to intersections of audiences and destinations that have never before existed.
Jean Baudrillard analyzes the Disney corporation's expanding influence over both the imaginary and real worlds. He describes how Disney seeks to erase the real by transforming it into a virtual spectacle, as seen through its plans to turn parts of New York City into an erotic theme park. Baudrillard argues that Disney is capturing and integrating all of reality into its synthetic virtual universe, turning the real world into an interactive performance and reality itself into a spectacle. Disney's virtualization of reality erases the distinction between the imaginary and real as it colonizes our mental universe in a "viral and virtual mode," transforming us all into extras in its massive "reality show."
Jack the Museum (Museums in the Age of Scale) -- Text versionMichael Edson
Ignite talk (text version with footnotes) for the Museum Computer Network 2012 annual conference, November 7, 2012, Seattle, WA.
Slides at Slides at
http://www.slideshare.net/edsonm/jack-the-museum-museums-in-the-age-of-scale-15089314
Reading on the Holodeck: Ray Bradbury, Ivan Sutherland, and the Future of Books. An exploration of the consequences of immersive media environments on IP policy, libraries, and creative arts.
Presented at the IAAPA Leadership Summit in Los Angeles on 3/12/20, this presentation talks about creating innovation through open creative conversations not only with your design team, but with your audience as well.
Alyssa Landry is an experienced creative director and writer specializing in experiential media such as virtual reality, augmented reality, and live entertainment. She has created both narrative and interactive VR/AR experiences for companies like Double Eye Studios and Incarna Studios. Her background also includes writing for live shows at Disney parks and original musicals.
This document provides an overview of Blue Sky Studios, an animation studio located in Greenwich, Connecticut. It discusses some of Blue Sky's major films including Ice Age, Robots, and Rio. It profiles some of the key people at Blue Sky such as Chris Wedge, the co-founder and VP of creative development, and Carl Ludwig, the co-founder and head of research and development. It also discusses how Blue Sky uses advanced rendering techniques to give their films a unique visual style. In under 3 sentences.
This document provides an overview of Blue Sky Studios, the animation studio behind successful films like Ice Age and Rio. It discusses Blue Sky's upcoming film Rio, about a rare blue macaw from Minnesota who discovers another of his kind in Rio de Janeiro. The summary highlights Blue Sky's success and anonymity compared to larger studios, and previews Rio which is scheduled for release in April 2011.
This document provides an overview of Blue Sky Studios, the animation studio behind successful films like Ice Age and Rio. It describes Blue Sky Studios' headquarters in Greenwich, Connecticut, and interviews key executives about the studio and its upcoming film Rio, which tells the story of a rare blue macaw who travels from Minnesota to Rio de Janeiro. The document highlights Blue Sky Studios' success in creating financially lucrative animated films while maintaining a relatively low profile compared to other major animation studios.
1.
MGMT 461-Cross Cultural
Management
Katherine Rosenbusch
Fall 2018
George Mason University
Table of Contents
Disneyland Resort Paris: Mickey Goes to Europe............................................................................5
Leo Burnett Company Ltd.: Virtual Team Management..................................................................23
Blue Ridge Spain............................................................................................................................39
Ellen Moore (A): Living and Working in Korea................................................................................55
NES China: Business Ethics (A).....................................................................................................71
MGMT 461-Cross Cultural Management Fall 2018
Katherine Rosenbusch George Mason University
2.
I N T E R N A T I O N A L
IMD523
21.11.2006
DISNEYLAND RESORT PARIS: MICKEY GOES TO EUROPE
Research Associate Karsten
Jonsen prepared this case
under the supervision of
Professor Martha Maznevski
as a basis for class discussion
rather than to illustrate either
effective or ineffective handling
of a business situation.
Globalization in the positive sense is like a mosaic of cultures where
identities remain visible and where we can play freely with the
interaction in between. Where people can project themselves in
something that is created elsewhere but is not perceived foreign. We are
contributing to something important here. We need to help Disney
become global in this positive sense. It is a long journey but we now
understand the magnitude of globalization and can use this learning
elsewhere.
Dominique Cocquet, Executive VP, Development & External Relations
Dominique Cocquet was legendary among Disneyland Resort
Paris managers for his vision. He was part of the senior
management team determined to turn the vision into reality. “We
create magic,” explained Roland Kleve, director of parks & resort
operations support, “Mickey is a great boss.”
Disneyland Resort Paris opened its gates in April 1992 amidst
enormous controversy as a bastion of American cultural
imperialism in Europe. By 2006 it was the most visited tourist site
in Europe with over 12 million annual visitors. In spite of a difficult
tourist industry in the early 2000s, Disneyland Resort Paris’s
attendance remained stable: 60% of its visitors were repeat visitors,
and guest satisfaction was extremely high. The operation had
created 43,000 jobs, invested more than €5 billion and contributed
to the development of a new region. “You cannot say this is not a
success!” exclaimed Cocquet.
As the leaders developed their execution plans, they wondered
what principles should guide them and how to interpret Disney
in multicultural Europe. Guests from different parts of Europe
wanted different things from a vacation: how could they keep
the classic Disney magic yet successfully ap.
This presentation to the Chinese Association of Museums discusses the opportunities for museums to be part of a connected educational and social experience.
This document provides summaries of posts from the Magical Mouse Schoolhouse blog from February 2010 to December 2010. Each month highlights 3 blog posts covering Disney parks attractions, characters, and events. The document concludes by thanking readers and participants for a great first year of the blog.
Margaret Middleton created illustrations, diagrams and maps for the Bill Nye's Climate Lab exhibit at the Chabot Space and Science Center in Oakland, California. Most illustrations were digital. She also created a prototype for the Geometry Playground exhibit that used forced perspective techniques. Additionally, she designed costumes for the Underland outdoor exhibit at the Providence Children's Museum in Rhode Island.
Jackie Calderwood creates collaborative filmmaking mediascapes that allow people to contribute user-generated content across physical and digital spaces. Her projects include e-merge, a filmmaking walk in St. James Park that mapped participant films onto a website, and Ambience, which mapped films from a public call onto a mediascape using PDAs and large-format projections. Her current project Soundlines will use film, sound, and web to engage communities with local landscapes over time. Calderwood's work explores how digital technologies can foster democratic cultural participation and community imaging through movement, collaboration, and shared experience.
The document discusses several topics in a question-answer format:
1) It asks about a device created by MIT researchers to read internal speech through neuromuscular signals, which is called the X.
2) It provides details about the opening of a movie theater in Saudi Arabia and screening policies for mixed and single-gender audiences.
3) It poses multiple choice questions about robots programmed to assemble items, the etymology of palindromes, and the purpose of segregating pools by age.
Similar to STORYTELLING: PLUGGING INTO THE REAL WORLD (20)
Sara Saffari: Turning Underweight into Fitness Success at 23get joys
Uncover the remarkable journey of Sara Saffari, whose transformation from underweight struggles to being recognized as a fitness icon at 23 underscores the importance of perseverance, discipline, and embracing a healthy lifestyle.
Odia New Web Series at your fingerprint.mikedanoffice
Stay ahead of the curve with the latest in Odia entertainment! Our Odia new web series promise an exciting blend of fresh narratives, talented performances, and engaging plots. Immerse yourself in the evolving world of Odia storytelling with our curated selection of cutting-edge web content. for more visit: https://aaonxt.com/series
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
The Future of Independent Filmmaking Trends and Job OpportunitiesLetsFAME
The landscape of independent filmmaking is evolving at an unprecedented pace. Technological advancements, changing consumer preferences, and new distribution models are reshaping the industry, creating new opportunities and challenges for filmmakers and film industry jobs. This article explores the future of independent filmmaking, highlighting key trends and emerging job opportunities.
From Teacher to OnlyFans: Brianna Coppage's Story at 28get joys
At 28, Brianna Coppage left her teaching career to become an OnlyFans content creator. This bold move into digital entrepreneurship allowed her to harness her creativity and build a new identity. Brianna's experience highlights the intersection of technology and personal branding in today's economy.
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
Follow us on: Pinterest
Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
2. dave
cobb
senior
creaEve
director
@davecobb
2
I’m Dave Cobb, the Sr. Creative Director for the Thinkwell Group, a unique multi-disciplinary design & production firm in Los Angeles, with expertise in location-based themed entertainment like museums, live events,
and theme parks.
3. group.com
@ThinkwellGroup
3
We’ve done everything from fountain shows to flume rides to live events to dinosaur encounters.
Recently, we opened The Making of Harry Potter, a 150k-sq-ft, 3.5 hour permanent behind-the-scenes attraction located at the very London studios where all eight movies were filmed
Currently we are designing an 100-acre theme park in Beijing where over 40 rides, shows & attractions will bring to life the legendary 16th century Chinese stories of the Monkey King. Enough with the sales pitch...
4. “SO,
YOU
DESIGN
ROLLER
COASTERS?”
4
When I try to describe what I do, 99% of the people I meet respond with: “So, you design Roller Coasters?”
5. NASA
=
ROCKET
SCIENTISTS
5
It’s like assuming everyone who works at NASA is a rocket scientist.
Not entirely incorrect, of course -- but not precise enough.
My answer would be “well, sort of...”
6. “NO,
I
TELL
STORIES
WITH
ROLLER
COASTERS.”
6
Which makes people even more confused -- “roller coasters need writers?”
Why yes, they do, as well as a lot of other really interesting people -- if there’s a science or a discipline you can think of, I can bet you it’s probably been used in service of a theme park attraction or two before. What
we do can be highly prototypical, so we synthesize ideas from lots of different worlds.
7. 7
I owe my weird job to the efforts of Walt Disney in 1955, when he created Disneyland.
8. 8
Using techniques from moviemaking, live theater, stage illusions, and the trickle-down from burgeoning technologies like industrial controls and robotics, Walt evolved and expanded his media empire to include live,
real-world attractions -- bringing things to life that audiences had never seen, telling his stories dimensionally and experientially.
Disney came up with the term “Imagineering” to describe this unique blend of technology & storytelling in social, physical places.
9. 9
He’s not really the first, of course. It’s basically theater.
From Winsor McCay’s animated “Gertie the Dinosaur”, to Renaissance & Arabic automata, all the way back to the Greek “Deus Ex Machina,” technology has always been used in service of live spectacle & storytelling.
The difference is, Disney pulled down the proscenium. The real world became magical.
10. 10
Disney took the raw mechanics of amusement, and added emotional context and stories.
Spinning carnival rides became flights with Dumbo.
Roller coasters became bobsled rides through the Matterhorn.
11. 11
The crass hodgepodge of the midway gave way to the orderly, aspirational, reassuring theater of the Magic Kingdom.
12. 12
Disney parks don’t have “rides,” they’re “attractions” that tell a story, immersing riders in a complete world through a sophisticated combination of theatrical, perceptual, psychological, and technological trickery.
They started as mostly passive stories, operettas to be observed, from the safety of doom buggies and pirate boats.
But as audience sophistication levels changed, so did Disney’s attractions -- by the 1980s & 1990s, they became first-person narratives where guests were written into the story, perilously caught up in the Death Star
trench battle in Star Tours, or spelunking cursed temples with Indiana Jones.
13. 13
Universal Studios similarly jumped on the bandwagon, evolving their sleepy 1960s behind-the-scenes tram tour into an increasingly perilous collection of shark attacks, earthquakes, and giant monkeys that brought
the stories and magic of movies to life in immersive new ways.
14. 14
And when DVD extras made behind-the-scenes tours irrelevant, Universal parks became full-on sensory assaults from giant robots, tornadoes, fire, ancient mummies and flying dragons.
Still, the trend was always story-based, even amongst the peril and technical pizzaz. You dove into adventures and came out the other end, safe and sound, with an awesome tale to tell your friends and family.
15. 15
It’s not just theme parks that were affected by this participatory change of expectations from consumers.
Science museums, touring exhibits, planetariums, and aquariums are actually a big part of our business -- more and more they compete, regionally, dollar for dollar, right alongside theme parks, as the same sort of
social, entertaining “third space” that people want outside of work and home.
Museums and exhibitions have become less about boxes full of dead stuff, and more like theater -- using immersive and interactive techniques to inspire and educate guests.
16. TECH
+ SOCIAL
+ ENVIRONMENT
+ STORY
16
So, enough with the brief nerdy history lesson. What we deal with is technology... embedded in social environments... to tell stories.
Story can be a loaded word -- it’s often assumed that it means an “a-to-b” narrative, but that’s not always the case. In our business, story can mean emotional context, or an operetta or book-report of known themes
or brands... and increasingly, it’s about a more participatory, co-created form of storytelling.
17. 17
More and more, our entertainment is engaging us more directly, asking us to co-create our experiences -- not only through technology, but socially and environmentally.
The off-broadway show Sleep No More takes Macbeth and turns it into five floors and over a hundred rooms of non-linear exploration, blurring the line between audience and performer by literally seducing viewers
into the action.
Shows like Fuerza Bruta are literally putting the audience on stage and having them touch and feel the performance with every sense.
Alternate-reality games like Disney’s Flynn Lives campaign created massive multiplayer online story worlds and puzzles that manifested as real-world pop-up attractions that immersed players in the electronic world
of Tron Legacy.
Theme parks are using game techniques to add layers of participation and content to physical places, like Disney’s Sorcerers of the Magic Kingdom, which uses the various themed lands of the world’s most popular
theme park as “levels” for a unique augmented-reality card game.
18. 18
A lot of the talks about technology here revolve around mobile, which isn’t exactly what we’re talking about, because ultimately, our job is about pulling people out of their daily lives and the distractions that come
with it.
Obviously, mobile is something that we take very seriously as location-based attraction designers, because it can be a distraction or out of context. And truthfully, if people want to tune out what we have to offer, they
will -- regardless of technology.
The trick for us is using technology that will keep them distracted on our terms, or open up their personal context to enhance the locations they’re in.
19. ‣
THE
SHOW
AT
THE
PIER
at
AtlanEc
City
Pier
‣
NATUREQUEST
at
Atlanta’s
Fernbank
Museum
of
Natural
History
‣
WIZARDING
WORLD
OF
HARRY
POTTER
2010
Grand
Opening
Event
19
Three recent projects that Thinkwell designed and produced are good examples of how we use technology to help enable location-based storytelling.
20. ‣
THE
SHOW
AT
THE
PIER
at
AtlanEc
City
Pier
20
[Embedded Video] In 2006, we were challenged by the Atlantic City Pier to create an attraction that would draw people to a “dead zone” -- a terminus point in their retail development.
Partnering with Carnegie-Mellon’s Entertainment Technology Center, we developed hardware and software that was totally unique to the fountain industry. In addition to hourly preprogrammed shows, the fountain
plays interactive “games” with the audience, using multiple imaging and sensing technologies.
Guest discover these games simply by walking up to the fountain -- it responds to their movements and slowly builds into different games as crowds start to gather, from simple “follow me” games with single viewers,
to massively multiplayer “color wars” and group dance competitions. While any fountain show would have offered a certain level of attraction, we created something that constantly engaged guests in different ways,
creating great repeatability and word-of-mouth and raising the value of the tenant spaces in the process.
21. ‣
NATUREQUEST
at
Atlanta’s
Fernbank
Museum
of
Natural
History
21
[Embedded Video] Last year, we opened NatureQuest at the Fernbank Museum of Natural History in Atlanta. The museum approached us with a challenge: urban Atlanta kids had one of the nation’s most diverse urban
forests in their backyard, yet little to inspire or encourage them to explore it. They wanted to engage urban kids -- of all ages, and various reading levels -- with the ecosystems of the southeast, in a new, non-
museum-y kind of way.
Rather than a typical didactic museum exhibit, NatureQuest’s content is embedded everywhere, engaging the senses using sound, touch, and sight to immerse visitors in a nature-inspired environment that quite
literally comes to life around them using a combination of high technology and tried-and-true analog play environments and theatrical techniques. And everything designed into the environment -- down to the last
leaf -- is species-accurate to the region
A river of projected fish responds to every step; animated animal habitats are integrated seamlessly into scenic environments; augmented-reality night-vision goggles reveal unseen nighttime animal activity in the
actual environment of the museum; RFID acorns, shells, eggs & seeds reveal what they’ll grow into when placed in front of a magic mirror.
Scavenger-hunt-style “challenge cards” enable an active conversation between parent and child as they discover the environment together. These cards make the space infinitely reprogrammable -- by age, time of
day, grade level, seasonally -- by “gamifying” the entire exhibit space.
Fernbank has dozens of individual stories about nature, but it’s up to the guests to co-create them into their own narrative. Technology -- and sometimes just crafty theatrical techniques -- allow those stories to be
discovered by the guests, rather than told didactically.
22. ‣
WIZARDING
WORLD
OF
HARRY
POTTER
2010
Grand
Opening
Event
22
[Embedded Video] In 2010, Universal Orlando was getting ready to open the new “Wizarding World of Harry Potter”, a spectacular addition that they had designed for their Islands of Adventure theme park, featuring
attractions based on the most popular movie series of all time.
Universal looked to Thinkwell to help create an equally spectacular, headline-grabbing opening event. It had everything: celebrities arriving in the actual Knight Bus & Ford Anglia from the films, Warwick Davis
conducting a chorus of frogs, custom HD mapped video on Hogwart’s castle, an 80-piece live orchestra conducted by John Williams -- everything to get that cover shot for USA Today, and millions of unique views on
Universal’s live webcast.
Most uniquely, all of that spectacle was actually kicked off by the guests themselves. We created special wands prior to the event, and everyone in the audience got one. Most thought it was merely a souvenir, but to
their surprise, Daniel Radcliffe asked them all to raise their wands and cast a spell together by shouting “Lumos Maximos” -- and suddenly all of the wand tips lit up in unison, totally surprising the audience and
beginning the magical transformation of Hogwarts with imagery and pyrotechnics. It was an amazingly memorable moment co-created by the fans, with a one-of-a-kind keepsake to boot.
23. vincent
leclerc
co-‐founder,
creaEve
director
@vincentleclerc
23
Technology can help us remove boundaries with our audience, creating experiences that can engage, enchant and empower guests to participate in entirely new and exciting ways.
Sharing the stage with me is Vincent Leclerc, who heads up the mad geniuses at Eski Studio in Montreal, who empower locations and events with incredible technology and unique social interactivity.
43. PLACES
+
STORIES
+
TECHNOLOGY
43
There will ALWAYS be a potent social, psychological, and cathartic need for the “third space” -- be it a mall, or a museum, or a theme park, or a live event.
We believe that the next plateau can’t be reached with technology alone. What new buttons are out there to be pushed in people emotionally, is the next level we’re seeking.
The best innovation is going to come from generalists, who understand the entertainment space as a whole, and create full systems of experience -- not falling in love with specific technology for its own sake, but
rather to harness various technologies as they emerge to bring together the emotional power of physical places, the compelling power of storytelling, and the social power of groups, to create lasting, meaningful
experiences.
44. dave
cobb vincent
leclerc
senior
creaEve
director co-‐founder,
creaEve
director
@davecobb @vincentleclerc
@ThinkwellGroup @EskiStudio
44